Oatly vs Oob:Which is more popular?
In September 2026, Oatly had more branded searches than Oob among milk brands in New Zealand. Oatly had about 430 branded searches, while Oob had 40. Oatly made up 3.5% of all milk brand searches we track, and Oob accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about milk brands, neither Oatly nor Oob appeared in any of the five answers.
Who do people search for more?
Oatly, about 11 searches for every 1 for Oob
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Oatly vs Oob and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Oatly nor Oob showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Anchor1st
Meadow Fresh2nd
Lewis Road Creamery3rd
a2 Milk4th
Puhoi Valley4th
Alpro–- Oatly–
Oob–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lewis Road Creamery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Meadow Fresh5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Anchor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- a2 Milk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Puhoi Valley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oob0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about milk brands
5 answers
Asked ChatGPT
“Which milk brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best milk brands in New Zealand?”
Asked ChatGPT
“What's the best milk brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“milk brands nz”
Searched Google, AI Overview
“fresh milk nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Oatly or Oob more popular in search?
This chart shows how often people search Google for Oatly and Oob by name. Each line represents a brand's share of searches for all eight milk brands we track, month by month, from searches in New Zealand.
Share of searches by month for Oatly, Oob. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anchor | a2 Milk | Lewis Road Creamery | Meadow Fresh | Puhoi Valley | Alpro | Oatly | Oob |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 24.7% | 9.9% | 17.3% | 12.6% | 3.7% | 4.4% | 0.59% |
| Nov 2025 | 27.2% | 28.7% | 8.2% | 17.7% | 10% | 3.4% | 4.2% | 0.6% |
| Dec 2025 | 31% | 21.3% | 9.3% | 18.2% | 11.4% | 4.7% | 3.6% | 0.49% |
| Jan 2026 | 27.1% | 27.6% | 9.6% | 15% | 12.7% | 3.4% | 4% | 0.57% |
| Feb 2026 | 23.7% | 28.9% | 9.4% | 19% | 9.6% | 2.8% | 6.3% | 0.4% |
| Mar 2026 | 27.9% | 25.6% | 10.8% | 19% | 9.1% | 3% | 4.2% | 0.38% |
| Apr 2026 | 23.5% | 39.9% | 7.8% | 14.4% | 7.7% | 2.8% | 3.5% | 0.2% |
| May 2026 | 21.2% | 36.9% | 10% | 14.7% | 10.2% | 2.8% | 3.9% | 0.28% |
| Jun 2026 | 24.8% | 32.5% | 10.9% | 16.4% | 9.1% | 2.6% | 3.5% | 0.3% |
| Jul 2026 | 27.1% | 30% | 13.1% | 14.2% | 9% | 2.7% | 3.7% | 0.22% |
| Aug 2026 | 26.5% | 29.5% | 12.4% | 12.4% | 11.9% | 2.3% | 4.6% | 0.49% |
| Sep 2026 | 32.2% | 23.1% | 14.4% | 11.8% | 10.8% | 3.9% | 3.5% | 0.33% |
How has the Oatly and Oob comparison changed over the last 12 months?
3 findings
- Oatly was ahead of Oob in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oatly’s share of searches among milk brands in New Zealand moved from 4.4% to 3.5%, and its estimated monthly branded searches moved from 530 to 430.
- Across the 12 months ending September 2026, Oob’s share of searches among milk brands in New Zealand moved from 0.59% to 0.33%, and its estimated monthly branded searches moved from 70 to 40.
How did search popularity change for New Zealand milk brands in September 2026?
3 changes
In September 2026, Alpro overtook Oatly to rank 6th among milk brands in New Zealand, with 3.9% of the searches.
In September 2026, Oatly lost share of searches among milk brands in New Zealand, from 4.6% to 3.5%.
Estimated monthly branded searches for Oob in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Oatly’s and Oob’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among milk brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.