Brandwave

Northfield vs Washburn:Which is more popular?

In September 2026, Washburn had more branded searches than Northfield among mandolin brands in New Zealand. Washburn had about 170 branded searches, while Northfield had 10. Washburn made up 2.4% of all mandolin brand searches we track, and Northfield accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about mandolin brands, Northfield and Washburn each appeared in two of the five answers. Washburn was mentioned before Northfield in two out of three answers that named either.

Among mandolin brands in New Zealand in September 2026

Who do people search for more?

Washburn, about 17 searches for every 1 for Northfield

Washburn 170 searchesNorthfield 10 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Northfield in 2 of 5Washburn in 2 of 5

Who does AI recommend more?

Washburn, named ahead of Northfield in 2 of 3 answers

Washburn first in 2Northfield first in 1

Follow Northfield vs Washburn and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top mandolin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Northfield was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Washburn was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Washburn was listed before Northfield in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eastman1st
  2. Kentucky2nd
  3. The Loar3rd
  4. Gibson4th
  5. Collings5th
  6. Ibanez6th
  7. Washburn7th
  8. Epiphone8th
  9. Northfield9th
  10. Fender–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eastman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kentucky4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Loar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Collings3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ibanez2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Washburn2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Northfield2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epiphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mandolin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Northfield or Washburn more popular in search?

This chart shows how often people search Google for Northfield and Washburn by name. Each line represents a brand's share of searches for all ten mandolin brands we track, month by month, from searches in New Zealand.

Northfield and Washburn among mandolin brands in New Zealand, by month

Share of searches by month for Washburn, Northfield. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGibsonWashburnCollingsEastmanKentuckyNorthfieldThe Loar
Oct 202541%19.5%19.7%15.5%3%0.68%0.14%0.14%0.14%0.27%
Nov 202541.3%18.2%19.6%16.2%3.1%1.1%0.14%0.14%0%0.28%
Dec 202540.7%18.1%21.3%14%3.7%1.4%0.27%0.14%0.14%0.27%
Jan 202639.1%22.4%19.4%13.9%3.4%1.1%0.27%0.13%0.13%0.27%
Feb 202638.9%17.5%21.6%16.6%3.6%1.2%0.15%0.15%0.15%0.15%
Mar 202642.4%17.8%16.7%17.8%3.4%1.1%0.27%0.13%0.13%0.27%
Apr 202642.2%20.3%17.4%15.2%3.2%1.1%0.26%0.13%0.13%0.26%
May 202645.9%17.1%17.2%15.2%2.8%1%0.26%0.13%0.13%0.26%
Jun 202643.3%18.8%18.1%15.7%2.5%0.93%0.13%0.13%0.13%0.13%
Jul 202644.3%17.7%18%15.9%2.8%0.69%0.14%0.14%0.14%0.28%
Aug 202642.2%19%18%16.3%3.1%0.68%0.14%0.14%0.14%0.27%
Sep 202644.3%18.9%18.5%14.8%2.4%0.56%0.14%0.14%0.14%0.14%

How has the Northfield and Washburn comparison changed over the last 12 months?

3 findings
  • Washburn was ahead of Northfield in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Northfield’s share of searches among mandolin brands in New Zealand held steady at 0.14%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Washburn’s share of searches among mandolin brands in New Zealand moved from 3% to 2.4%, and its estimated monthly branded searches moved from 220 to 170.

How did search popularity change for New Zealand mandolin brands in September 2026?

2 changes

  1. In September 2026, Washburn lost share of searches among mandolin brands in New Zealand, from 3.1% to 2.4%.

  2. In September 2026, Northfield rose from 10th to 9th among mandolin brands in New Zealand.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Northfield’s and Washburn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Northfield

1 branded search term

  • northfield mandolin

Washburn

3 branded search terms

  • washburn
  • washburn guitar
  • washburn mandolin

How the Brand Demand Index is measured

Other head-to-heads among mandolin brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free