Brandwave

Epiphone vs Ibanez:Which is more popular?

In September 2026, Epiphone and Ibanez were level in searches among mandolin brands in New Zealand, with an estimated 1.3K branded searches each, at 18.5% and 18.9% of the total. When we asked ChatGPT and Google AI Overviews about mandolin brands, Ibanez appeared in two of the five answers and Epiphone in one. Epiphone and Ibanez were each mentioned first in one of the two answers that named either.

Among mandolin brands in New Zealand in September 2026

Who do people search for more?

Ibanez and Epiphone are searched for about as often as each other.

Ibanez 1.3K searchesEpiphone 1.3K searches

Who does AI mention more?

Ibanez, mentioned in 2 of 5 answers, Epiphone in 1

Ibanez in 2 of 5Epiphone in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Epiphone first in 1Ibanez first in 1

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Top mandolin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ibanez was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Epiphone was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Epiphone and Ibanez were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eastman1st
  2. Kentucky2nd
  3. The Loar3rd
  4. Gibson4th
  5. Collings5th
  6. Ibanez6th
  7. Washburn7th
  8. Epiphone8th
  9. Northfield9th
  10. Fender–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eastman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kentucky4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Loar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Collings3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ibanez2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Washburn2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Northfield2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epiphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mandolin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Epiphone or Ibanez more popular in search?

This chart shows how often people search Google for Epiphone and Ibanez by name. Each line represents a brand's share of searches for all ten mandolin brands we track, month by month, from searches in New Zealand.

Epiphone and Ibanez among mandolin brands in New Zealand, by month

Share of searches by month for Ibanez, Epiphone. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGibsonWashburnCollingsEastmanKentuckyNorthfieldThe Loar
Oct 202541%19.5%19.7%15.5%3%0.68%0.14%0.14%0.14%0.27%
Nov 202541.3%18.2%19.6%16.2%3.1%1.1%0.14%0.14%0%0.28%
Dec 202540.7%18.1%21.3%14%3.7%1.4%0.27%0.14%0.14%0.27%
Jan 202639.1%22.4%19.4%13.9%3.4%1.1%0.27%0.13%0.13%0.27%
Feb 202638.9%17.5%21.6%16.6%3.6%1.2%0.15%0.15%0.15%0.15%
Mar 202642.4%17.8%16.7%17.8%3.4%1.1%0.27%0.13%0.13%0.27%
Apr 202642.2%20.3%17.4%15.2%3.2%1.1%0.26%0.13%0.13%0.26%
May 202645.9%17.1%17.2%15.2%2.8%1%0.26%0.13%0.13%0.26%
Jun 202643.3%18.8%18.1%15.7%2.5%0.93%0.13%0.13%0.13%0.13%
Jul 202644.3%17.7%18%15.9%2.8%0.69%0.14%0.14%0.14%0.28%
Aug 202642.2%19%18%16.3%3.1%0.68%0.14%0.14%0.14%0.27%
Sep 202644.3%18.9%18.5%14.8%2.4%0.56%0.14%0.14%0.14%0.14%

How has the Epiphone and Ibanez comparison changed over the last 12 months?

3 findings
  • The lead changed hands 7 times in the 12 months ending September 2026: Ibanez took it in January 2026, Epiphone took it in February 2026, Ibanez took it in March 2026, Epiphone took it in May 2026, Ibanez took it in June 2026, Epiphone took it in July 2026, Ibanez took it in August 2026.
  • Across the 12 months ending September 2026, Epiphone’s share of searches among mandolin brands in New Zealand moved from 19.7% to 18.5%, and its estimated monthly branded searches moved from 1.4K to 1.3K.
  • Across the 12 months ending September 2026, Ibanez’s share of searches among mandolin brands in New Zealand moved from 19.5% to 18.9%, and its estimated monthly branded searches moved from 1.4K to 1.3K.

How did search popularity change for New Zealand mandolin brands in September 2026?

1 change
  1. In September 2026, Epiphone gained share of searches among mandolin brands in New Zealand, from 18% to 18.5%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Epiphone’s and Ibanez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Epiphone

8 branded search terms

  • epiphone
  • epiphone casino
  • epiphone explorer
  • epiphone gitar
  • epiphone les paul
  • epiphone lp custom
  • epiphone sg
  • epiphone special 2

Ibanez

6 branded search terms

  • ibanez
  • ibanez az
  • ibanez gio
  • ibanez jem
  • ibanez rg
  • ibanez ts

How the Brand Demand Index is measured

Other head-to-heads among mandolin brands

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