Brandwave

How popular isNorthfield?

In September 2026, people searched for Northfield by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.14% of all New Zealand mandolin brand searches, placing Northfield ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about mandolin brands, Northfield appeared in two of the five answers and was the ninth most recommended of the ten.

Search and AI answers in September 2026

Northfield is the ninth most searched of 10 competitors and the ninth most recommended in AI answers.

  1. FenderShare of searches 44.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. IbanezShare of searches 18.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. EpiphoneShare of searches 18.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. GibsonShare of searches 14.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. NorthfieldShare of searches 0.14%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th

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Top mandolin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Northfield was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Northfield is the ninth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eastman1st
  2. Kentucky2nd
  3. The Loar3rd
  4. Gibson4th
  5. Collings5th
  6. Ibanez6th
  7. Washburn7th
  8. Epiphone8th
  9. Northfield9th
  10. Fender–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eastman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kentucky4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Loar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Collings3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ibanez2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Washburn2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Northfield2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epiphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mandolin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which mandolin brands compete with Northfield?

Northfield against mandolin brands in New Zealand, by month

Share of searches by month for Fender, Ibanez, Epiphone, Gibson, Washburn, Northfield. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGibsonWashburnCollingsEastmanKentuckyNorthfieldThe Loar
Oct 202541%19.5%19.7%15.5%3%0.68%0.14%0.14%0.14%0.27%
Nov 202541.3%18.2%19.6%16.2%3.1%1.1%0.14%0.14%0%0.28%
Dec 202540.7%18.1%21.3%14%3.7%1.4%0.27%0.14%0.14%0.27%
Jan 202639.1%22.4%19.4%13.9%3.4%1.1%0.27%0.13%0.13%0.27%
Feb 202638.9%17.5%21.6%16.6%3.6%1.2%0.15%0.15%0.15%0.15%
Mar 202642.4%17.8%16.7%17.8%3.4%1.1%0.27%0.13%0.13%0.27%
Apr 202642.2%20.3%17.4%15.2%3.2%1.1%0.26%0.13%0.13%0.26%
May 202645.9%17.1%17.2%15.2%2.8%1%0.26%0.13%0.13%0.26%
Jun 202643.3%18.8%18.1%15.7%2.5%0.93%0.13%0.13%0.13%0.13%
Jul 202644.3%17.7%18%15.9%2.8%0.69%0.14%0.14%0.14%0.28%
Aug 202642.2%19%18%16.3%3.1%0.68%0.14%0.14%0.14%0.27%
Sep 202644.3%18.9%18.5%14.8%2.4%0.56%0.14%0.14%0.14%0.14%

  1. 1.Fender

    44.3%

    Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +2.1 points.

  2. 2.Ibanez

    18.9%

    Held 2nd. 1.3K estimated branded searches, -4.3% vs prior month. Share -0.1 points.

  3. 3.Epiphone

    18.5%

    Held 3rd. 1.3K estimated branded searches, -0.76% vs prior month. Share +0.5 points.

  4. 4.Gibson

    14.8%

    Held 4th. 1.1K estimated branded searches, -12.5% vs prior month. Share -1.5 points.

  5. 5.Washburn

    2.4%

    Held 5th. 170 estimated branded searches, -26.1% vs prior month. Share -0.7 points.

  6. 6.Collings

    0.56%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

  7. 7.Eastman

    0.14%

    Moved from 8th to 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Kentucky

    0.14%

    Moved from 9th to 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Northfield

    0.14%

    Moved from 10th to 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.The Loar

    0.14%

    Moved from 7th to 10th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare popularity between Northfield and its closest rivals

How has branded search demand for Northfield changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Northfield in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Northfield rose from 10th to 9th among mandolin brands in New Zealand.

How did search popularity change for New Zealand mandolin brands in September 2026?

6 changes

  1. In September 2026, Fender gained share of searches among mandolin brands in New Zealand, from 42.2% to 44.3%.

  2. In September 2026, Epiphone gained share of searches among mandolin brands in New Zealand, from 18% to 18.5%.

  3. In September 2026, Gibson lost share of searches among mandolin brands in New Zealand, from 16.3% to 14.8%.

  4. In September 2026, Washburn lost share of searches among mandolin brands in New Zealand, from 3.1% to 2.4%.

  5. In September 2026, Eastman rose from 8th to 7th among mandolin brands in New Zealand.

  6. In September 2026, Kentucky rose from 9th to 8th among mandolin brands in New Zealand.

How are Northfield’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Northfield’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • northfield mandolin

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How the Brand Demand Index is measured

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