Brandwave

Eastman vs Northfield:Which is more popular?

In September 2026, Eastman and Northfield were level in searches among mandolin brands in New Zealand, with an estimated 10 branded searches each, at 0.14% of the total each. When we asked ChatGPT and Google AI Overviews about mandolin brands, Eastman appeared in four of the five answers and Northfield in two. Eastman was mentioned before Northfield in three out of four answers.

Among mandolin brands in New Zealand in September 2026

Who do people search for more?

Eastman and Northfield are searched for about as often as each other.

Eastman 10 searchesNorthfield 10 searches

Who does AI mention more?

Eastman, mentioned in 4 of 5 answers, Northfield in 2

Eastman in 4 of 5Northfield in 2 of 5

Who does AI recommend more?

Eastman, named ahead of Northfield in 3 of 4 answers

Eastman first in 3Northfield first in 1

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Top mandolin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eastman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Northfield was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Eastman was listed before Northfield in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eastman1st
  2. Kentucky2nd
  3. The Loar3rd
  4. Gibson4th
  5. Collings5th
  6. Ibanez6th
  7. Washburn7th
  8. Epiphone8th
  9. Northfield9th
  10. Fender–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eastman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kentucky4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Loar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Collings3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ibanez2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Washburn2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Northfield2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epiphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mandolin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Eastman or Northfield more popular in search?

This chart shows how often people search Google for Eastman and Northfield by name. Each line represents a brand's share of searches for all ten mandolin brands we track, month by month, from searches in New Zealand.

Eastman and Northfield among mandolin brands in New Zealand, by month

Share of searches by month for Eastman, Northfield. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGibsonWashburnCollingsEastmanKentuckyNorthfieldThe Loar
Oct 202541%19.5%19.7%15.5%3%0.68%0.14%0.14%0.14%0.27%
Nov 202541.3%18.2%19.6%16.2%3.1%1.1%0.14%0.14%0%0.28%
Dec 202540.7%18.1%21.3%14%3.7%1.4%0.27%0.14%0.14%0.27%
Jan 202639.1%22.4%19.4%13.9%3.4%1.1%0.27%0.13%0.13%0.27%
Feb 202638.9%17.5%21.6%16.6%3.6%1.2%0.15%0.15%0.15%0.15%
Mar 202642.4%17.8%16.7%17.8%3.4%1.1%0.27%0.13%0.13%0.27%
Apr 202642.2%20.3%17.4%15.2%3.2%1.1%0.26%0.13%0.13%0.26%
May 202645.9%17.1%17.2%15.2%2.8%1%0.26%0.13%0.13%0.26%
Jun 202643.3%18.8%18.1%15.7%2.5%0.93%0.13%0.13%0.13%0.13%
Jul 202644.3%17.7%18%15.9%2.8%0.69%0.14%0.14%0.14%0.28%
Aug 202642.2%19%18%16.3%3.1%0.68%0.14%0.14%0.14%0.27%
Sep 202644.3%18.9%18.5%14.8%2.4%0.56%0.14%0.14%0.14%0.14%

How has the Eastman and Northfield comparison changed over the last 12 months?

3 findings
  • Eastman was ahead of Northfield in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eastman’s share of searches among mandolin brands in New Zealand held steady at 0.14%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Northfield’s share of searches among mandolin brands in New Zealand held steady at 0.14%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand mandolin brands in September 2026?

2 changes

  1. In September 2026, Eastman rose from 8th to 7th among mandolin brands in New Zealand.

  2. In September 2026, Northfield rose from 10th to 9th among mandolin brands in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Eastman’s and Northfield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eastman

1 branded search term

  • eastman mandolin

Northfield

1 branded search term

  • northfield mandolin

How the Brand Demand Index is measured

Other head-to-heads among mandolin brands

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