Brandwave

How popular isWashburn?

In September 2026, people searched for Washburn by name about 170 times in New Zealand, a 22.7% decrease from the previous year. These searches made up 2.4% of all New Zealand mandolin brand searches, placing Washburn fifth out of ten brands. When we asked both ChatGPT and Google AI Overviews about mandolin brands, Washburn appeared in two of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Washburn is the fifth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. FenderShare of searches 44.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. IbanezShare of searches 18.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. EpiphoneShare of searches 18.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. GibsonShare of searches 14.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. WashburnShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top mandolin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Washburn was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Washburn is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eastman1st
  2. Kentucky2nd
  3. The Loar3rd
  4. Gibson4th
  5. Collings5th
  6. Ibanez6th
  7. Washburn7th
  8. Epiphone8th
  9. Northfield9th
  10. Fender–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eastman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kentucky4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Loar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gibson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Collings3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ibanez2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Washburn2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Northfield2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Epiphone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mandolin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which mandolin brands compete with Washburn?

Washburn against mandolin brands in New Zealand, by month

Share of searches by month for Fender, Ibanez, Epiphone, Gibson, Washburn. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezEpiphoneGibsonWashburnCollingsEastmanKentuckyNorthfieldThe Loar
Oct 202541%19.5%19.7%15.5%3%0.68%0.14%0.14%0.14%0.27%
Nov 202541.3%18.2%19.6%16.2%3.1%1.1%0.14%0.14%0%0.28%
Dec 202540.7%18.1%21.3%14%3.7%1.4%0.27%0.14%0.14%0.27%
Jan 202639.1%22.4%19.4%13.9%3.4%1.1%0.27%0.13%0.13%0.27%
Feb 202638.9%17.5%21.6%16.6%3.6%1.2%0.15%0.15%0.15%0.15%
Mar 202642.4%17.8%16.7%17.8%3.4%1.1%0.27%0.13%0.13%0.27%
Apr 202642.2%20.3%17.4%15.2%3.2%1.1%0.26%0.13%0.13%0.26%
May 202645.9%17.1%17.2%15.2%2.8%1%0.26%0.13%0.13%0.26%
Jun 202643.3%18.8%18.1%15.7%2.5%0.93%0.13%0.13%0.13%0.13%
Jul 202644.3%17.7%18%15.9%2.8%0.69%0.14%0.14%0.14%0.28%
Aug 202642.2%19%18%16.3%3.1%0.68%0.14%0.14%0.14%0.27%
Sep 202644.3%18.9%18.5%14.8%2.4%0.56%0.14%0.14%0.14%0.14%

  1. 1.Fender

    44.3%

    Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share +2.1 points.

  2. 2.Ibanez

    18.9%

    Held 2nd. 1.3K estimated branded searches, -4.3% vs prior month. Share -0.1 points.

  3. 3.Epiphone

    18.5%

    Held 3rd. 1.3K estimated branded searches, -0.76% vs prior month. Share +0.5 points.

  4. 4.Gibson

    14.8%

    Held 4th. 1.1K estimated branded searches, -12.5% vs prior month. Share -1.5 points.

  5. 5.Washburn

    2.4%

    Held 5th. 170 estimated branded searches, -26.1% vs prior month. Share -0.7 points.

  6. 6.Collings

    0.56%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

  7. 7.Eastman

    0.14%

    Moved from 8th to 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Kentucky

    0.14%

    Moved from 9th to 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Northfield

    0.14%

    Moved from 10th to 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.The Loar

    0.14%

    Moved from 7th to 10th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare popularity between Washburn and its closest rivals

Every comparison with Washburn

5 comparisons

How has branded search demand for Washburn changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Washburn in New Zealand fell from 220 to 170.
  • Across the 12 months ending September 2026, Washburn’s share of searches among mandolin brands in New Zealand decreased from 3% to 2.4%.
  • Across the 12 months ending September 2026, Washburn’s share of searches among mandolin brands in New Zealand peaked at 3.7% in December 2025 and was lowest at 2.4% in September 2026.

How did search popularity change for New Zealand mandolin brands in September 2026?

6 changes

  1. In September 2026, Fender gained share of searches among mandolin brands in New Zealand, from 42.2% to 44.3%.

  2. In September 2026, Epiphone gained share of searches among mandolin brands in New Zealand, from 18% to 18.5%.

  3. In September 2026, Gibson lost share of searches among mandolin brands in New Zealand, from 16.3% to 14.8%.

  4. In September 2026, Washburn lost share of searches among mandolin brands in New Zealand, from 3.1% to 2.4%.

  5. In September 2026, Eastman rose from 8th to 7th among mandolin brands in New Zealand.

  6. In September 2026, Kentucky rose from 9th to 8th among mandolin brands in New Zealand.

How are Washburn’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Washburn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • washburn
  • washburn guitar
  • washburn mandolin

Do you work for Washburn? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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