Myprotein vs Shotgun Supplements:Which is more popular in New Zealand?
In October 2026, Myprotein had more branded searches than Shotgun Supplements among sports nutrition brands in New Zealand. Myprotein had about 1,390 branded searches, while Shotgun Supplements had 170. Myprotein made up 3.2% of all sports nutrition brand searches we track, and Shotgun Supplements accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about sports nutrition brands, Shotgun Supplements appeared in two of the five answers and Myprotein in none.
Who do people search for more?
Myprotein, about 8 searches for every 1 for Shotgun Supplements
Who does AI mention more?
Shotgun Supplements, mentioned in 2 of 5 answers, Myprotein in 0
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Top sports nutrition brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shotgun Supplements was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Myprotein did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NZ Protein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Musashi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optimum Nutrition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Shotgun Supplements2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ghost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Horleys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nutra Organics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Balance Sports Nutrition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sports nutrition brands
5 answers
Asked ChatGPT
“Which sports nutrition brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sports nutrition brands in New Zealand?”
Asked ChatGPT
“What's the best sports nutrition brand in New Zealand for muscle recovery?”
Searched Google, AI Overview
“protein powder nz”
Searched Google, AI Overview
“muscle recovery supplement”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Myprotein or Shotgun Supplements more popular in search?
This chart shows how often people search Google for Myprotein and Shotgun Supplements by name. Each line represents a brand's share of searches for all nine sports nutrition brands we track, month by month, from searches in New Zealand.
Share of searches by month for Myprotein, Shotgun Supplements. The figures are in the table below the chart.
View monthly share of searches table
| Month | Musashi | NZ Protein | Optimum Nutrition | Ghost | Myprotein | Horleys | Nutra Organics | Shotgun Supplements | Balance Sports Nutrition |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.9% | 37.3% | 8.8% | 3% | 9% | 2.6% | 2.7% | 0.45% | 0.35% |
| Dec 2025 | 38.7% | 36.3% | 8.6% | 3.2% | 7% | 2.7% | 2.8% | 0.51% | 0.37% |
| Jan 2026 | 40% | 36.5% | 8.6% | 2.8% | 6.3% | 2.8% | 2.1% | 0.51% | 0.39% |
| Feb 2026 | 41.5% | 35.6% | 8.9% | 2.8% | 6.4% | 2.3% | 1.8% | 0.42% | 0.3% |
| Mar 2026 | 41.7% | 34.9% | 8.6% | 2.8% | 7.2% | 2% | 2.1% | 0.32% | 0.38% |
| Apr 2026 | 39.2% | 38.1% | 9.5% | 3.1% | 5.4% | 2% | 2.2% | 0.3% | 0.26% |
| May 2026 | 40.6% | 35% | 10% | 3.3% | 5.8% | 2.3% | 2.2% | 0.41% | 0.35% |
| Jun 2026 | 35.3% | 42.1% | 10.1% | 2.8% | 5.2% | 1.7% | 1.8% | 0.65% | 0.33% |
| Jul 2026 | 39.6% | 37.8% | 10.8% | 3.2% | 4.3% | 1.9% | 1.9% | 0.38% | 0.27% |
| Aug 2026 | 40.6% | 37.3% | 9.3% | 3.4% | 4.4% | 2.1% | 2% | 0.3% | 0.44% |
| Sep 2026 | 45.9% | 31.4% | 10% | 3.9% | 4.7% | 2% | 1.6% | 0.31% | 0.28% |
| Oct 2026 | 54.4% | 25.6% | 9.8% | 3.4% | 3.2% | 1.7% | 1.3% | 0.39% | 0.27% |
How has branded search for Myprotein and Shotgun Supplements changed in New Zealand over the last 12 months?
3 findings
- Myprotein was ahead of Shotgun Supplements in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Myprotein’s share of searches among sports nutrition brands in New Zealand moved from 9% to 3.2%, and its estimated monthly branded searches moved from 2.8K to 1.4K.
- Across the 12 months ending October 2026, Shotgun Supplements’ share of searches among sports nutrition brands in New Zealand moved from 0.45% to 0.39%, and its estimated monthly branded searches moved from 140 to 170.
How did search popularity change for New Zealand sports nutrition brands in October 2026?
2 changes
In October 2026, Myprotein lost share of searches among sports nutrition brands in New Zealand, from 4.7% to 3.2%.
Estimated monthly branded searches for Shotgun Supplements in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in October 2026.
How are Myprotein’s and Shotgun Supplements’ branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Myprotein’s and Shotgun Supplements’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Myprotein
8 branded search terms
- myprotein
- myprotein aus
- myprotein creatine
- myprotein impact whey
- myprotein isolate
- myprotein my
- myprotein protein
- myprotein protein powder
Shotgun Supplements
1 branded search term
- shotgun supplements
Other head-to-heads among sports nutrition brands
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