Brandwave

Mpix vs Snapfish:Which is more popular in New Zealand?

In October 2026, Snapfish had more branded searches than Mpix among wedding album brands in New Zealand. Snapfish had about 14,800 branded searches, while Mpix had 90. Snapfish made up 87.1% of all wedding album brand searches we track, and Mpix accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about wedding album brands, Snapfish appeared in two of the four answers and Mpix in none.

Among wedding album brands in New Zealand in October 2026

Who do people search for more?

Snapfish, about 164 searches for every 1 for Mpix

Snapfish 14.8K searchesMpix 90 searches

Who does AI mention more?

Snapfish, mentioned in 2 of 4 answers, Mpix in 0

Snapfish in 2 of 4Mpix in 0 of 4

Who does AI recommend more?

Snapfish, the only one of the two named

Snapfish first in 2Mpix never named

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Top wedding album brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Snapfish was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mpix did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Queensberry1st
  2. MILK Books2nd
  3. Artifact Uprising3rd
  4. Snapfish4th
  5. Shutterfly5th
  6. Mpix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MILK Books4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Queensberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Snapfish2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Artifact Uprising2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shutterfly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mpix0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wedding album brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mpix or Snapfish more popular in search?

This chart shows how often people search Google for Mpix and Snapfish by name. Each line represents a brand's share of searches for all six wedding album brands we track, month by month, from searches in New Zealand.

Mpix and Snapfish among wedding album brands in New Zealand, by month

Share of searches by month for Snapfish, Mpix. The figures are in the table below the chart.

View monthly share of searches table
MonthSnapfishMILK BooksQueensberryShutterflyMpixArtifact Uprising
Nov 202587.4%6.1%4.2%1.5%0.29%0.45%
Dec 202588.4%4%4%2.9%0.36%0.44%
Jan 202686.3%6.2%4.2%2.3%0.52%0.52%
Feb 202682.6%6.8%6%2.7%0.48%1.4%
Mar 202682.1%8.8%6%2.2%0.47%0.47%
Apr 202684.5%7.4%5.7%1.5%0.51%0.4%
May 202687.4%5.9%4.3%1.5%0.41%0.53%
Jun 202684.9%7%5%1.8%0.63%0.63%
Jul 202685.5%7.1%5.1%1.5%0.49%0.35%
Aug 202686.5%5.8%5.1%1.5%0.41%0.53%
Sep 202684.9%7%5%1.8%0.63%0.63%
Oct 202687.1%5.9%4.2%1.9%0.53%0.41%

How has branded search for Mpix and Snapfish changed in New Zealand over the last 12 months?

3 findings
  • Snapfish was ahead of Mpix in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Mpix’s share of searches among wedding album brands in New Zealand moved from 0.29% to 0.53%, and its estimated monthly branded searches held steady at 90.
  • Across the 12 months ending October 2026, Snapfish’s share of searches among wedding album brands in New Zealand moved from 87.4% to 87.1%, and its estimated monthly branded searches moved from 27.1K to 14.8K.

How did search popularity change for New Zealand wedding album brands in October 2026?

2 changes
  1. In October 2026, Snapfish gained share of searches among wedding album brands in New Zealand, from 84.9% to 87.1%.

  2. In October 2026, Mpix rose from 6th to 5th among wedding album brands in New Zealand.

How are Mpix’s and Snapfish’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mpix’s and Snapfish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mpix

1 branded search term

  • mpix

Snapfish

1 branded search term

  • snapfish

How the Brand Demand Index is measured

Other head-to-heads among wedding album brands

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