Mpix vs Snapfish:Which is more popular in New Zealand?
In October 2026, Snapfish had more branded searches than Mpix among wedding album brands in New Zealand. Snapfish had about 14,800 branded searches, while Mpix had 90. Snapfish made up 87.1% of all wedding album brand searches we track, and Mpix accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about wedding album brands, Snapfish appeared in two of the four answers and Mpix in none.
Who do people search for more?
Snapfish, about 164 searches for every 1 for Mpix
Who does AI mention more?
Snapfish, mentioned in 2 of 4 answers, Mpix in 0
Who does AI recommend more?
Snapfish, the only one of the two named
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Top wedding album brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Snapfish was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mpix did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Queensberry1st
MILK Books2nd
Artifact Uprising3rd
Snapfish4th
Shutterfly5th
Mpix–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MILK Books4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Queensberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Snapfish2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Artifact Uprising2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Shutterfly1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mpix0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wedding album brands
4 answers
Asked ChatGPT
“Which wedding album brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wedding album brands in New Zealand?”
Asked ChatGPT
“What's the best wedding album brand in New Zealand for a wedding keepsake?”
Searched Google, AI Overview
“wedding album nz”
Searched Google, AI Overview
“photo album for wedding”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Mpix or Snapfish more popular in search?
This chart shows how often people search Google for Mpix and Snapfish by name. Each line represents a brand's share of searches for all six wedding album brands we track, month by month, from searches in New Zealand.
Share of searches by month for Snapfish, Mpix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Snapfish | MILK Books | Queensberry | Shutterfly | Mpix | Artifact Uprising |
|---|---|---|---|---|---|---|
| Nov 2025 | 87.4% | 6.1% | 4.2% | 1.5% | 0.29% | 0.45% |
| Dec 2025 | 88.4% | 4% | 4% | 2.9% | 0.36% | 0.44% |
| Jan 2026 | 86.3% | 6.2% | 4.2% | 2.3% | 0.52% | 0.52% |
| Feb 2026 | 82.6% | 6.8% | 6% | 2.7% | 0.48% | 1.4% |
| Mar 2026 | 82.1% | 8.8% | 6% | 2.2% | 0.47% | 0.47% |
| Apr 2026 | 84.5% | 7.4% | 5.7% | 1.5% | 0.51% | 0.4% |
| May 2026 | 87.4% | 5.9% | 4.3% | 1.5% | 0.41% | 0.53% |
| Jun 2026 | 84.9% | 7% | 5% | 1.8% | 0.63% | 0.63% |
| Jul 2026 | 85.5% | 7.1% | 5.1% | 1.5% | 0.49% | 0.35% |
| Aug 2026 | 86.5% | 5.8% | 5.1% | 1.5% | 0.41% | 0.53% |
| Sep 2026 | 84.9% | 7% | 5% | 1.8% | 0.63% | 0.63% |
| Oct 2026 | 87.1% | 5.9% | 4.2% | 1.9% | 0.53% | 0.41% |
How has branded search for Mpix and Snapfish changed in New Zealand over the last 12 months?
3 findings
- Snapfish was ahead of Mpix in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Mpix’s share of searches among wedding album brands in New Zealand moved from 0.29% to 0.53%, and its estimated monthly branded searches held steady at 90.
- Across the 12 months ending October 2026, Snapfish’s share of searches among wedding album brands in New Zealand moved from 87.4% to 87.1%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
How did search popularity change for New Zealand wedding album brands in October 2026?
2 changes

In October 2026, Snapfish gained share of searches among wedding album brands in New Zealand, from 84.9% to 87.1%.

In October 2026, Mpix rose from 6th to 5th among wedding album brands in New Zealand.
How are Mpix’s and Snapfish’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mpix’s and Snapfish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wedding album brands

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