Mortgage Lab vs Roost:Which is more popular by branded search in New Zealand?
In August 2026, Mortgage Lab had more branded searches than Roost among mortgage advisers in New Zealand. Mortgage Lab was estimated to have 180 branded searches compared to Roost’s 160, and held a 0.81% Share of Search versus Roost’s 0.72%.
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Which is more popular in search, Mortgage Lab or Roost?
Compare mortgage adviser and broker firms helping New Zealanders arrange home loans, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mortgage Lab, Roost. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Squirrel | Loan Market | Mike Pero | Lighthouse Financial | Global Finance | Mortgage HQ | Vega | Mortgage Link | Tony Mounce Mortgages | Star Mortgage | Float Mortgages | The Mortgage Supply Co | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Opes Mortgages | Roost | Mortgage Express | Stephanie Murray Mortgages | Mortgage Managers | Twine |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 28.3% | 6.6% | 6% | 4.1% | 4.7% | 4.8% | 3.4% | 3.3% | 1.4% | 0.55% | 1.3% | 1.1% | 0.82% | 0.43% | 1.1% | 0.82% | 0.9% | 0.9% | 0.51% | 0.67% | 0.35% |
| Nov 2025 | 29.1% | 27.8% | 6.7% | 6.9% | 4.1% | 4.1% | 4.8% | 2.9% | 2.6% | 1.8% | 0.85% | 1.3% | 1.1% | 0.65% | 0.36% | 0.73% | 0.85% | 1.1% | 0.89% | 0.53% | 0.45% | 0.32% |
| Dec 2025 | 28.2% | 29.3% | 6.3% | 6.8% | 4.5% | 5.5% | 3.5% | 3% | 2.9% | 1.5% | 0.75% | 1.4% | 0.91% | 0.75% | 0.21% | 0.64% | 1.1% | 0.75% | 0.75% | 0.48% | 0.48% | 0.27% |
| Jan 2026 | 28.4% | 30% | 6.3% | 6.2% | 4.6% | 4.4% | 3.9% | 3% | 3% | 1.5% | 0.91% | 1.1% | 1% | 0.91% | 0.3% | 0.69% | 0.74% | 0.78% | 1% | 0.43% | 0.61% | 0.3% |
| Feb 2026 | 28.2% | 28% | 7% | 7.4% | 4.7% | 4.1% | 4.1% | 2.9% | 3.1% | 1.4% | 0.83% | 1.5% | 1.3% | 0.64% | 0.56% | 0.64% | 0.68% | 0.68% | 0.91% | 0.52% | 0.44% | 0.32% |
| Mar 2026 | 27.1% | 28.4% | 7.1% | 5.6% | 5.7% | 4.1% | 3.5% | 3.4% | 3.2% | 1.7% | 1% | 1.5% | 1.4% | 0.73% | 0.81% | 0.89% | 0.81% | 0.73% | 0.81% | 0.42% | 0.65% | 0.42% |
| Apr 2026 | 26.4% | 28.8% | 7.1% | 4.9% | 5.5% | 4.6% | 4.1% | 3.4% | 3.2% | 1.8% | 1.2% | 1.2% | 1.2% | 0.97% | 0.97% | 1% | 0.65% | 0.69% | 0.83% | 0.74% | 0.51% | 0.32% |
| May 2026 | 28% | 27.4% | 7.1% | 5.5% | 4.8% | 4.4% | 3.6% | 3.3% | 3.5% | 1.7% | 0.9% | 1.1% | 1.3% | 1% | 0.9% | 1% | 1.1% | 0.64% | 0.94% | 0.69% | 0.6% | 0.3% |
| Jun 2026 | 26.1% | 26.5% | 7.2% | 5.4% | 5.5% | 4.6% | 4.2% | 3.7% | 3.5% | 1.8% | 1.5% | 1.2% | 1.6% | 1% | 0.8% | 0.8% | 0.8% | 0.8% | 1.1% | 0.61% | 0.66% | 0.47% |
| Jul 2026 | 30.4% | 25.8% | 7.2% | 5.1% | 4.8% | 4.5% | 3.9% | 3.6% | 2.9% | 1.5% | 1.2% | 1.2% | 1.3% | 1% | 1% | 0.67% | 0.81% | 0.81% | 0.9% | 0.48% | 0.33% | 0.52% |
| Aug 2026 | 28.4% | 25.1% | 7.6% | 6.1% | 5.2% | 3.8% | 3.8% | 3.3% | 2.6% | 2.2% | 2.1% | 1.7% | 1.5% | 0.98% | 0.94% | 0.81% | 0.76% | 0.72% | 0.63% | 0.54% | 0.49% | 0.49% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Mortgage Lab and Roost comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Roost took it in November 2025, Mortgage Lab took it in March 2026, Roost took it in July 2026, Mortgage Lab took it in August 2026.
- Across the 11 months ending August 2026, Mortgage Lab’s estimated Share of Search among mortgage advisers in New Zealand moved from 1.1% to 0.81%, and its estimated monthly branded searches moved from 280 to 180.
- Across the 11 months ending August 2026, Roost’s estimated Share of Search among mortgage advisers in New Zealand moved from 0.9% to 0.72%, and its estimated monthly branded searches moved from 230 to 160.
How did search popularity change for New Zealand mortgage advisers in August 2026?
2 changes
In August 2026, Mortgage Lab rose from 19th to 16th among mortgage advisers in New Zealand.
Estimated monthly branded searches for Roost in New Zealand fell 30.4% over 11 measured months, from 230 to 160 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mortgage Lab’s and Roost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mortgage Lab
3 branded search terms
- mortgage lab
- mortgage lab nz
- the mortgage lab
Roost
7 branded search terms
- roost mortgage
- roost mortgage brokers
- roost mortgage brokers queenstown
- roost mortgages
- roost mortgages queenstown
- roost nz
- roost queenstown
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.