Brandwave

How popular isRoost in search?

In August 2026, there were an estimated 80 branded searches for Roost in New Zealand which is down 33.3% over the last 11 months. Roost holds 0.38% estimated Share of Search among New Zealand mortgage advisers and is ranked 22nd of 22 competitors for search popularity.

Share of Search, August 2026
  1. NZHL29.7%
  2. Squirrel26.4%
  3. Loan Market7.5%
  4. Mike Pero6.1%
  5. Lighthouse Financial5.5%
  6. Global Finance4%
  7. Mortgage HQ4%
  8. +12 more
  9. Stephanie Murray Mortgages0.52%
  10. Twine0.52%
  11. Roost0.38%
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Which mortgage advisers compete with Roost?

Roost against mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Tony Mounce Mortgages, Star Mortgage, Roost. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLSquirrelLoan MarketMike PeroLighthouse FinancialGlobal FinanceMortgage HQTony Mounce MortgagesStar MortgageFloat MortgagesVegaThe Mortgage Supply CoKris Pedersen MortgagesKiwi MortgagesMortgage LabMortgage LinkOpes MortgagesMortgage ExpressMortgage ManagersStephanie Murray MortgagesTwineRoost
Oct 202529.3%29.8%6.5%6.2%4.3%5%5.1%1.5%0.58%1.3%1.9%1.1%0.87%0.45%1.2%1.1%0.87%0.87%0.7%0.45%0.37%0.5%
Nov 202530.5%29.2%6.6%7%4.3%4.3%5.1%1.9%0.89%1.4%1.6%1.1%0.68%0.38%0.77%0.94%0.89%0.85%0.47%0.47%0.34%0.55%
Dec 202529.6%30.9%6.2%7%4.8%5.8%3.7%1.5%0.79%1.5%1.4%0.91%0.79%0.23%0.68%0.68%1.2%0.74%0.51%0.51%0.28%0.4%
Jan 202629.7%31.5%6.3%6.2%4.8%4.6%4.1%1.6%0.96%1.2%1.5%1%0.96%0.32%0.73%1%0.78%1%0.64%0.41%0.32%0.41%
Feb 202629.6%29.5%6.7%7.6%4.9%4.3%4.4%1.5%0.88%1.6%1.5%1.3%0.67%0.59%0.67%0.92%0.71%0.92%0.46%0.46%0.34%0.38%
Mar 202628.7%30.1%7%5.6%6%4.4%3.8%1.8%1.1%1.6%1.6%1.5%0.78%0.86%0.94%0.9%0.86%0.78%0.69%0.37%0.45%0.41%
Apr 202627.7%30.5%7.2%4.9%5.8%4.8%4.4%1.9%1.3%1.3%1.7%1.2%1%1%1.1%0.88%0.68%0.78%0.54%0.68%0.34%0.39%
May 202629.5%29.1%7.2%5.5%5.1%4.7%3.8%1.8%0.95%1.2%1.6%1.4%1.1%0.95%1.1%1%1.2%0.91%0.64%0.64%0.32%0.36%
Jun 202627.7%28.3%7.3%5.5%5.9%4.9%4.4%1.9%1.6%1.3%1.8%1.6%1.1%0.85%0.85%0.9%0.85%1%0.7%0.55%0.5%0.45%
Jul 202631.9%27.2%7.2%5.1%5%4.7%4.2%1.6%1.3%1.3%1.9%1.3%1.1%1.1%0.7%0.9%0.85%0.85%0.35%0.45%0.55%0.45%
Aug 202629.7%26.4%7.5%6.1%5.5%4%4%2.4%2.3%1.8%1.6%1.6%1%0.99%0.85%0.85%0.8%0.61%0.52%0.52%0.52%0.38%
Sep 2026——————————————————————

  1. 1.NZHL

    29.7%

    held 1st · 6.3K estimated branded searches · -0.32% vs prior month · -2.1 points

  2. 2.Squirrel

    26.4%

    held 2nd · 5.6K estimated branded searches · +3.7% vs prior month · -0.8 points

  3. 3.Loan Market

    7.5%

    held 3rd · 1.6K estimated branded searches · +11.1% vs prior month · +0.3 points

  4. 4.Mike Pero

    6.1%

    held 4th · 1.3K estimated branded searches · +27.5% vs prior month · +1 points

  5. 5.Lighthouse Financial

    5.5%

    held 5th · 1.2K estimated branded searches · +17% vs prior month · +0.5 points

  6. 6.Global Finance

    4%

    held 6th · 860 estimated branded searches · -8.5% vs prior month · -0.7 points

  7. 7.Mortgage HQ

    4%

    held 7th · 840 estimated branded searches · +1.2% vs prior month · -0.2 points

  8. 8.Tony Mounce Mortgages

    2.4%

    moved from 9th to 8th · 500 estimated branded searches · +56.3% vs prior month · +0.7 points

  9. 9.Star Mortgage

    2.3%

    moved from 11th to 9th · 480 estimated branded searches · +84.6% vs prior month · +1 points

  10. 10.Float Mortgages

    1.8%

    held 10th · 390 estimated branded searches · +50% vs prior month · +0.5 points

  11. 11.Vega

    1.6%

    moved from 8th to 11th · 350 estimated branded searches · -5.4% vs prior month · -0.2 points

  12. 12.The Mortgage Supply Co

    1.6%

    held 12th · 330 estimated branded searches · +26.9% vs prior month · +0.2 points

  13. 13.Kris Pedersen Mortgages

    1%

    moved from 14th to 13th · 220 estimated branded searches · +4.8% vs prior month · 0 points

  14. 14.Kiwi Mortgages

    0.99%

    moved from 13th to 14th · 210 estimated branded searches · 0% vs prior month · -0.1 points

  15. 15.Mortgage Lab

    0.85%

    moved from 18th to 15th · 180 estimated branded searches · +28.6% vs prior month · +0.1 points

  16. 16.Mortgage Link

    0.85%

    moved from 15th to 16th · 180 estimated branded searches · 0% vs prior month · -0.1 points

  17. 17.Opes Mortgages

    0.8%

    held 17th · 170 estimated branded searches · 0% vs prior month · -0.1 points

  18. 18.Mortgage Express

    0.61%

    moved from 16th to 18th · 130 estimated branded searches · -23.5% vs prior month · -0.2 points

  19. 19.Mortgage Managers

    0.52%

    moved from 22nd to 19th · 110 estimated branded searches · +57.1% vs prior month · +0.2 points

  20. 20.Stephanie Murray Mortgages

    0.52%

    moved from 21st to 20th · 110 estimated branded searches · +22.2% vs prior month · +0.1 points

  21. 21.Twine

    0.52%

    moved from 19th to 21st · 110 estimated branded searches · 0% vs prior month · 0 points

  22. 22.Roost

    0.38%

    moved from 20th to 22nd · 80 estimated branded searches · -11.1% vs prior month · -0.1 points

Compare search popularity between Roost and its closest rivals

How has branded search demand for Roost changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Roost in New Zealand fell from 120 to 80.
  • Across the 11 months ending August 2026, Roost fell from 19th to 22nd among mortgage advisers in New Zealand.

How did search popularity change for New Zealand mortgage advisers in August 2026?

  1. In August 2026, Tony Mounce Mortgages overtook Vega to rank 8th among mortgage advisers in New Zealand, at 2.4%.

  2. In August 2026, Star Mortgage overtook Vega to rank 9th among mortgage advisers in New Zealand, at 2.3%.

  3. In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%.

  4. In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.3% to 1.8%.

  5. In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 31.9% to 29.7%.

  6. In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 27.2% to 26.4%.

How is Roost measured?

Brandwave collects information about searches that people make online using Roost’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • roost mortgage brokers
  • roost mortgages

Do you work for Roost? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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