How popular isRoost in search?
In August 2026, there were an estimated 160 branded searches for Roost in New Zealand which is down 30.4% over the last 11 months. Roost holds 0.71% estimated Share of Search among New Zealand mortgage advisers and is ranked 18th of 22 competitors for search popularity.
NZHL28.5%
Squirrel25.1%
Loan Market7.6%
Mike Pero6.1%
Lighthouse Financial5.2%
Global Finance3.8%
Mortgage HQ3.8%- +9 more
Opes Mortgages0.76%
Roost0.71%
Mortgage Express0.63%- +3 more
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Which mortgage advisers compete with Roost?
Share of Search by month for NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Vega, Mortgage Link, Tony Mounce Mortgages, Star Mortgage, Roost. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Squirrel | Loan Market | Mike Pero | Lighthouse Financial | Global Finance | Mortgage HQ | Vega | Mortgage Link | Tony Mounce Mortgages | Star Mortgage | Float Mortgages | The Mortgage Supply Co | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Opes Mortgages | Roost | Mortgage Express | Stephanie Murray Mortgages | Mortgage Managers | Twine |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 28.3% | 6.5% | 6% | 4.1% | 4.7% | 4.8% | 3.4% | 3.4% | 1.4% | 0.55% | 1.3% | 1.1% | 0.82% | 0.43% | 1.1% | 0.82% | 0.9% | 0.9% | 0.51% | 0.67% | 0.35% |
| Nov 2025 | 29.1% | 27.8% | 6.7% | 6.9% | 4% | 4% | 4.8% | 2.9% | 2.8% | 1.8% | 0.85% | 1.3% | 1.1% | 0.65% | 0.36% | 0.73% | 0.85% | 1.1% | 0.89% | 0.53% | 0.45% | 0.32% |
| Dec 2025 | 28.2% | 29.2% | 6.3% | 6.8% | 4.5% | 5.5% | 3.5% | 3% | 3% | 1.4% | 0.75% | 1.4% | 0.91% | 0.75% | 0.21% | 0.64% | 1.1% | 0.75% | 0.75% | 0.48% | 0.48% | 0.27% |
| Jan 2026 | 28.4% | 29.9% | 6.3% | 6.1% | 4.5% | 4.4% | 3.9% | 2.9% | 3.2% | 1.5% | 0.91% | 1.1% | 1% | 0.91% | 0.3% | 0.69% | 0.74% | 0.78% | 1% | 0.43% | 0.61% | 0.3% |
| Feb 2026 | 28.2% | 27.9% | 7% | 7.4% | 4.7% | 4% | 4.1% | 2.9% | 3.2% | 1.4% | 0.83% | 1.5% | 1.3% | 0.63% | 0.56% | 0.63% | 0.67% | 0.67% | 0.91% | 0.52% | 0.44% | 0.32% |
| Mar 2026 | 27.1% | 28.3% | 7.1% | 5.6% | 5.7% | 4.1% | 3.5% | 3.4% | 3.3% | 1.7% | 1% | 1.5% | 1.4% | 0.73% | 0.81% | 0.88% | 0.81% | 0.73% | 0.81% | 0.42% | 0.65% | 0.42% |
| Apr 2026 | 26.4% | 28.8% | 7.1% | 4.9% | 5.5% | 4.6% | 4.1% | 3.4% | 3.3% | 1.8% | 1.2% | 1.2% | 1.2% | 0.97% | 0.97% | 1% | 0.64% | 0.69% | 0.83% | 0.74% | 0.51% | 0.32% |
| May 2026 | 28% | 27.4% | 7.1% | 5.5% | 4.8% | 4.4% | 3.6% | 3.3% | 3.6% | 1.7% | 0.9% | 1.1% | 1.3% | 1% | 0.9% | 1% | 1.1% | 0.64% | 0.94% | 0.69% | 0.6% | 0.3% |
| Jun 2026 | 26.2% | 26.5% | 7.2% | 5.4% | 5.5% | 4.6% | 4.2% | 3.7% | 3.6% | 1.8% | 1.5% | 1.2% | 1.6% | 1% | 0.8% | 0.8% | 0.8% | 0.8% | 1.1% | 0.61% | 0.66% | 0.47% |
| Jul 2026 | 30.4% | 25.7% | 7.2% | 5.1% | 4.7% | 4.5% | 3.9% | 3.6% | 3% | 1.5% | 1.2% | 1.2% | 1.3% | 1% | 1% | 0.66% | 0.81% | 0.81% | 0.9% | 0.47% | 0.33% | 0.52% |
| Aug 2026 | 28.5% | 25.1% | 7.6% | 6.1% | 5.2% | 3.8% | 3.8% | 3.3% | 2.7% | 2.2% | 2.1% | 1.7% | 1.5% | 0.98% | 0.94% | 0.8% | 0.76% | 0.71% | 0.63% | 0.54% | 0.49% | 0.49% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.5% | 6.4K | -0.47% | -1.9 points | |
| 2, held 2nd | 25.1% | 5.6K | +3.7% | -0.6 points | |
| 3, held 3rd | 7.6% | 1.7K | +11.8% | +0.4 points | |
| 4, held 4th | 6.1% | 1.4K | +27.1% | +1 points | |
| 5, held 5th | 5.2% | 1.2K | +17% | +0.5 points | |
| 6, held 6th | 3.8% | 860 | -8.5% | -0.6 points | |
| 7, held 7th | 3.8% | 840 | +1.2% | -0.2 points | |
| 8, held 8th | 3.3% | 740 | -2.6% | -0.3 points | |
| 9, held 9th | 2.7% | 600 | -6.3% | -0.4 points | |
| 10, held 10th | 2.2% | 500 | +56.3% | +0.7 points | |
| 11, moved from 13th to 11th | 2.1% | 480 | +84.6% | +0.9 pointsmoved from 13th to 11th | |
| 12, held 12th | 1.7% | 390 | +50% | +0.5 points | |
| 13, moved from 11th to 13th | 1.5% | 340 | +25.9% | +0.2 pointsmoved from 11th to 13th | |
| 14, moved from 15th to 14th | 0.98% | 220 | +4.8% | 0 pointsmoved from 15th to 14th | |
| 15, moved from 14th to 15th | 0.94% | 210 | 0% | -0.1 pointsmoved from 14th to 15th | |
| 16, moved from 19th to 16th | 0.8% | 180 | +28.6% | +0.1 pointsmoved from 19th to 16th | |
| 17, held 17th | 0.76% | 170 | 0% | 0 points | |
| 18, held 18th | 0.71% | 160 | -5.9% | -0.1 points | |
| 19, moved from 16th to 19th | 0.63% | 140 | -26.3% | -0.3 pointsmoved from 16th to 19th | |
| 20, moved from 21st to 20th | 0.54% | 120 | +20% | +0.1 pointsmoved from 21st to 20th | |
| 21, moved from 22nd to 21st | 0.49% | 110 | +57.1% | +0.2 pointsmoved from 22nd to 21st | |
| 22, moved from 20th to 22nd | 0.49% | 110 | 0% | 0 pointsmoved from 20th to 22nd |
1.
NZHL28.5%
held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -1.9 points
2.
Squirrel25.1%
held 2nd · 5.6K estimated branded searches · +3.7% vs prior month · -0.6 points
7.6%
held 3rd · 1.7K estimated branded searches · +11.8% vs prior month · +0.4 points
6.1%
held 4th · 1.4K estimated branded searches · +27.1% vs prior month · +1 points
5.2%
held 5th · 1.2K estimated branded searches · +17% vs prior month · +0.5 points
3.8%
held 6th · 860 estimated branded searches · -8.5% vs prior month · -0.6 points
3.8%
held 7th · 840 estimated branded searches · +1.2% vs prior month · -0.2 points
8.
Vega3.3%
held 8th · 740 estimated branded searches · -2.6% vs prior month · -0.3 points
2.7%
held 9th · 600 estimated branded searches · -6.3% vs prior month · -0.4 points
2.2%
held 10th · 500 estimated branded searches · +56.3% vs prior month · +0.7 points
2.1%
moved from 13th to 11th · 480 estimated branded searches · +84.6% vs prior month · +0.9 points
1.7%
held 12th · 390 estimated branded searches · +50% vs prior month · +0.5 points
1.5%
moved from 11th to 13th · 340 estimated branded searches · +25.9% vs prior month · +0.2 points
0.98%
moved from 15th to 14th · 220 estimated branded searches · +4.8% vs prior month · 0 points
0.94%
moved from 14th to 15th · 210 estimated branded searches · 0% vs prior month · -0.1 points
16.
Mortgage Lab
0.8%
moved from 19th to 16th · 180 estimated branded searches · +28.6% vs prior month · +0.1 points
0.76%
held 17th · 170 estimated branded searches · 0% vs prior month · 0 points
18.
Roost0.71%
held 18th · 160 estimated branded searches · -5.9% vs prior month · -0.1 points
0.63%
moved from 16th to 19th · 140 estimated branded searches · -26.3% vs prior month · -0.3 points
0.54%
moved from 21st to 20th · 120 estimated branded searches · +20% vs prior month · +0.1 points
0.49%
moved from 22nd to 21st · 110 estimated branded searches · +57.1% vs prior month · +0.2 points
22.
Twine0.49%
moved from 20th to 22nd · 110 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Roost and its closest rivals
How has branded search demand for Roost changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Roost in New Zealand fell from 230 to 160.
- Across the 11 months ending August 2026, Roost fell from 15th to 18th among mortgage advisers in New Zealand.
How did search popularity change for New Zealand mortgage advisers in August 2026?
6 changes
In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%.
In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%.
In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%.
In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%.
In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.5%.
In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.7% to 25.1%.
Which queenstown mortgage advisers compete with Roost?
Share of Search by month for Loan Market, Custom Mortgages, Total Mortgages, The Mortgage Supply Co, Roost, Your Mortgage Team, Advanced Mortgage Solutions. The figures are in the table below the chart.
View monthly share of search table
| Month | Loan Market | Custom Mortgages | Total Mortgages | The Mortgage Supply Co | Roost | Your Mortgage Team | Advanced Mortgage Solutions |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 6.4% | 21.1% | 8.6% | 7% | 3.1% | 2.8% |
| Nov 2025 | 52.4% | 6.7% | 18.1% | 8.9% | 8.6% | 3.2% | 2.2% |
| Dec 2025 | 53.2% | 7.7% | 20.9% | 7.7% | 6.4% | 1.8% | 2.3% |
| Jan 2026 | 44.6% | 19.7% | 17.2% | 7.4% | 5.5% | 2.8% | 2.8% |
| Feb 2026 | 52.7% | 9.2% | 16.4% | 9.8% | 5.1% | 4.2% | 2.7% |
| Mar 2026 | 49.7% | 15.1% | 15.1% | 10% | 5.1% | 3% | 1.9% |
| Apr 2026 | 46.8% | 20.1% | 14% | 7.6% | 4.6% | 4.9% | 2.1% |
| May 2026 | 49.8% | 13.6% | 17.2% | 9.4% | 4.5% | 3.3% | 2.1% |
| Jun 2026 | 45.2% | 18.8% | 16.1% | 10% | 5% | 2.3% | 2.6% |
| Jul 2026 | 52.2% | 11.3% | 16.2% | 9.3% | 5.8% | 2.7% | 2.4% |
| Aug 2026 | 51.5% | 14.5% | 13.3% | 10.3% | 4.8% | 3.3% | 2.1% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.5% | 1.7K | +11.8% | -0.7 points | |
| 2, moved from 3rd to 2nd | 14.5% | 480 | +45.5% | +3.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13.3% | 440 | -6.4% | -2.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.3% | 340 | +25.9% | +1 points | |
| 5, held 5th | 4.8% | 160 | -5.9% | -1 points | |
| 6, held 6th | 3.3% | 110 | +37.5% | +0.6 points | |
| 7, held 7th | 2.1% | 70 | 0% | -0.3 points |
51.5%
held 1st · 1.7K estimated branded searches · +11.8% vs prior month · -0.7 points
14.5%
moved from 3rd to 2nd · 480 estimated branded searches · +45.5% vs prior month · +3.2 points
13.3%
moved from 2nd to 3rd · 440 estimated branded searches · -6.4% vs prior month · -2.8 points
10.3%
held 4th · 340 estimated branded searches · +25.9% vs prior month · +1 points
5.
Roost4.8%
held 5th · 160 estimated branded searches · -5.9% vs prior month · -1 points
3.3%
held 6th · 110 estimated branded searches · +37.5% vs prior month · +0.6 points
held 7th · 70 estimated branded searches · 0% vs prior month · -0.3 points
Compare search popularity between Roost and its closest rivals
Roost vs Custom Mortgages: compare search popularity
Roost vs Total Mortgages: compare search popularity
Roost vs The Mortgage Supply Co: compare search popularity
Roost vs Your Mortgage Team: compare search popularity
Roost vs Advanced Mortgage Solutions: compare search popularity- Compare Roost with any brand
How has branded search demand for Roost changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, Roost’s estimated Share of Search among queenstown mortgage advisers in New Zealand decreased from 7% to 4.8%.
- Across the 11 months ending August 2026, Roost’s estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 8.6% in November 2025 and was lowest at 4.5% in May 2026.
- Across the 11 months ending August 2026, Roost fell from 4th to 5th among queenstown mortgage advisers in New Zealand.
How did search popularity change for New Zealand queenstown mortgage advisers in August 2026?
6 changes
In August 2026, Custom Mortgages overtook Total Mortgages to rank 2nd among queenstown mortgage advisers in New Zealand, at 14.5%.
In August 2026, The Mortgage Supply Co gained estimated Share of Search among queenstown mortgage advisers in New Zealand, from 9.3% to 10.3%.
In August 2026, Your Mortgage Team gained estimated Share of Search among queenstown mortgage advisers in New Zealand, from 2.7% to 3.3%.
In August 2026, Total Mortgages lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 16.2% to 13.3%.
In August 2026, Roost lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 5.8% to 4.8%.
In August 2026, Loan Market lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 52.2% to 51.5%.
How is Roost measured?
Brandwave collects information about searches that people make online using Roost’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- roost mortgage
- roost mortgage brokers
- roost mortgage brokers queenstown
- roost mortgages
- roost mortgages queenstown
- roost nz
- roost queenstown
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Is Roost your brand?
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