Roost vs Vega:Which is more popular by branded search in New Zealand?
In August 2026, Vega had more branded searches than Roost among mortgage advisers in New Zealand. Vega was estimated to have 740 branded searches compared to Roost’s 160, and held a 3.3% Share of Search versus Roost’s 0.72%.
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Which is more popular in search, Roost or Vega?
Compare mortgage adviser and broker firms helping New Zealanders arrange home loans, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vega, Roost. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Squirrel | Loan Market | Mike Pero | Lighthouse Financial | Global Finance | Mortgage HQ | Vega | Mortgage Link | Tony Mounce Mortgages | Star Mortgage | Float Mortgages | The Mortgage Supply Co | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Opes Mortgages | Roost | Mortgage Express | Stephanie Murray Mortgages | Mortgage Managers | Twine |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 28.3% | 6.6% | 6% | 4.1% | 4.7% | 4.8% | 3.4% | 3.3% | 1.4% | 0.55% | 1.3% | 1.1% | 0.82% | 0.43% | 1.1% | 0.82% | 0.9% | 0.9% | 0.51% | 0.67% | 0.35% |
| Nov 2025 | 29.1% | 27.8% | 6.7% | 6.9% | 4.1% | 4.1% | 4.8% | 2.9% | 2.6% | 1.8% | 0.85% | 1.3% | 1.1% | 0.65% | 0.36% | 0.73% | 0.85% | 1.1% | 0.89% | 0.53% | 0.45% | 0.32% |
| Dec 2025 | 28.2% | 29.3% | 6.3% | 6.8% | 4.5% | 5.5% | 3.5% | 3% | 2.9% | 1.5% | 0.75% | 1.4% | 0.91% | 0.75% | 0.21% | 0.64% | 1.1% | 0.75% | 0.75% | 0.48% | 0.48% | 0.27% |
| Jan 2026 | 28.4% | 30% | 6.3% | 6.2% | 4.6% | 4.4% | 3.9% | 3% | 3% | 1.5% | 0.91% | 1.1% | 1% | 0.91% | 0.3% | 0.69% | 0.74% | 0.78% | 1% | 0.43% | 0.61% | 0.3% |
| Feb 2026 | 28.2% | 28% | 7% | 7.4% | 4.7% | 4.1% | 4.1% | 2.9% | 3.1% | 1.4% | 0.83% | 1.5% | 1.3% | 0.64% | 0.56% | 0.64% | 0.68% | 0.68% | 0.91% | 0.52% | 0.44% | 0.32% |
| Mar 2026 | 27.1% | 28.4% | 7.1% | 5.6% | 5.7% | 4.1% | 3.5% | 3.4% | 3.2% | 1.7% | 1% | 1.5% | 1.4% | 0.73% | 0.81% | 0.89% | 0.81% | 0.73% | 0.81% | 0.42% | 0.65% | 0.42% |
| Apr 2026 | 26.4% | 28.8% | 7.1% | 4.9% | 5.5% | 4.6% | 4.1% | 3.4% | 3.2% | 1.8% | 1.2% | 1.2% | 1.2% | 0.97% | 0.97% | 1% | 0.65% | 0.69% | 0.83% | 0.74% | 0.51% | 0.32% |
| May 2026 | 28% | 27.4% | 7.1% | 5.5% | 4.8% | 4.4% | 3.6% | 3.3% | 3.5% | 1.7% | 0.9% | 1.1% | 1.3% | 1% | 0.9% | 1% | 1.1% | 0.64% | 0.94% | 0.69% | 0.6% | 0.3% |
| Jun 2026 | 26.1% | 26.5% | 7.2% | 5.4% | 5.5% | 4.6% | 4.2% | 3.7% | 3.5% | 1.8% | 1.5% | 1.2% | 1.6% | 1% | 0.8% | 0.8% | 0.8% | 0.8% | 1.1% | 0.61% | 0.66% | 0.47% |
| Jul 2026 | 30.4% | 25.8% | 7.2% | 5.1% | 4.8% | 4.5% | 3.9% | 3.6% | 2.9% | 1.5% | 1.2% | 1.2% | 1.3% | 1% | 1% | 0.67% | 0.81% | 0.81% | 0.9% | 0.48% | 0.33% | 0.52% |
| Aug 2026 | 28.4% | 25.1% | 7.6% | 6.1% | 5.2% | 3.8% | 3.8% | 3.3% | 2.6% | 2.2% | 2.1% | 1.7% | 1.5% | 0.98% | 0.94% | 0.81% | 0.76% | 0.72% | 0.63% | 0.54% | 0.49% | 0.49% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Roost and Vega comparison changed over the last 12 months?
3 findings
- Vega was ahead of Roost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roost’s estimated Share of Search among mortgage advisers in New Zealand moved from 0.9% to 0.72%, and its estimated monthly branded searches moved from 230 to 160.
- Across the 11 months ending August 2026, Vega’s estimated Share of Search among mortgage advisers in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 870 to 740.
How did search popularity change for New Zealand mortgage advisers in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Roost’s and Vega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.