Brandwave

How popular isMortgage Lab in search?

In August 2026, there were an estimated 180 branded searches for Mortgage Lab in New Zealand which is down 35.7% over the last 11 months. Mortgage Lab holds 0.8% estimated Share of Search among New Zealand mortgage advisers and is ranked 16th of 22 competitors for search popularity.

Share of Search, August 2026
  1. NZHL28.5%
  2. Squirrel25.1%
  3. Loan Market7.6%
  4. Mike Pero6.1%
  5. Lighthouse Financial5.2%
  6. Global Finance3.8%
  7. Mortgage HQ3.8%
  8. +7 more
  9. Kiwi Mortgages0.94%
  10. Mortgage Lab0.8%
  11. Opes Mortgages0.76%
  12. +5 more
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Which mortgage advisers compete with Mortgage Lab?

Mortgage Lab against mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Vega, Mortgage Link, Tony Mounce Mortgages, Star Mortgage, Mortgage Lab. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLSquirrelLoan MarketMike PeroLighthouse FinancialGlobal FinanceMortgage HQVegaMortgage LinkTony Mounce MortgagesStar MortgageFloat MortgagesThe Mortgage Supply CoKris Pedersen MortgagesKiwi MortgagesMortgage LabOpes MortgagesRoostMortgage ExpressStephanie Murray MortgagesMortgage ManagersTwine
Oct 202527.9%28.3%6.5%6%4.1%4.7%4.8%3.4%3.4%1.4%0.55%1.3%1.1%0.82%0.43%1.1%0.82%0.9%0.9%0.51%0.67%0.35%
Nov 202529.1%27.8%6.7%6.9%4%4%4.8%2.9%2.8%1.8%0.85%1.3%1.1%0.65%0.36%0.73%0.85%1.1%0.89%0.53%0.45%0.32%
Dec 202528.2%29.2%6.3%6.8%4.5%5.5%3.5%3%3%1.4%0.75%1.4%0.91%0.75%0.21%0.64%1.1%0.75%0.75%0.48%0.48%0.27%
Jan 202628.4%29.9%6.3%6.1%4.5%4.4%3.9%2.9%3.2%1.5%0.91%1.1%1%0.91%0.3%0.69%0.74%0.78%1%0.43%0.61%0.3%
Feb 202628.2%27.9%7%7.4%4.7%4%4.1%2.9%3.2%1.4%0.83%1.5%1.3%0.63%0.56%0.63%0.67%0.67%0.91%0.52%0.44%0.32%
Mar 202627.1%28.3%7.1%5.6%5.7%4.1%3.5%3.4%3.3%1.7%1%1.5%1.4%0.73%0.81%0.88%0.81%0.73%0.81%0.42%0.65%0.42%
Apr 202626.4%28.8%7.1%4.9%5.5%4.6%4.1%3.4%3.3%1.8%1.2%1.2%1.2%0.97%0.97%1%0.64%0.69%0.83%0.74%0.51%0.32%
May 202628%27.4%7.1%5.5%4.8%4.4%3.6%3.3%3.6%1.7%0.9%1.1%1.3%1%0.9%1%1.1%0.64%0.94%0.69%0.6%0.3%
Jun 202626.2%26.5%7.2%5.4%5.5%4.6%4.2%3.7%3.6%1.8%1.5%1.2%1.6%1%0.8%0.8%0.8%0.8%1.1%0.61%0.66%0.47%
Jul 202630.4%25.7%7.2%5.1%4.7%4.5%3.9%3.6%3%1.5%1.2%1.2%1.3%1%1%0.66%0.81%0.81%0.9%0.47%0.33%0.52%
Aug 202628.5%25.1%7.6%6.1%5.2%3.8%3.8%3.3%2.7%2.2%2.1%1.7%1.5%0.98%0.94%0.8%0.76%0.71%0.63%0.54%0.49%0.49%
Sep 2026——————————————————————

  1. 1.NZHL

    28.5%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -1.9 points

  2. 2.Squirrel

    25.1%

    held 2nd · 5.6K estimated branded searches · +3.7% vs prior month · -0.6 points

  3. 3.Loan Market

    7.6%

    held 3rd · 1.7K estimated branded searches · +11.8% vs prior month · +0.4 points

  4. 4.Mike Pero

    6.1%

    held 4th · 1.4K estimated branded searches · +27.1% vs prior month · +1 points

  5. 5.Lighthouse Financial

    5.2%

    held 5th · 1.2K estimated branded searches · +17% vs prior month · +0.5 points

  6. 6.Global Finance

    3.8%

    held 6th · 860 estimated branded searches · -8.5% vs prior month · -0.6 points

  7. 7.Mortgage HQ

    3.8%

    held 7th · 840 estimated branded searches · +1.2% vs prior month · -0.2 points

  8. 8.Vega

    3.3%

    held 8th · 740 estimated branded searches · -2.6% vs prior month · -0.3 points

  9. 9.Mortgage Link

    2.7%

    held 9th · 600 estimated branded searches · -6.3% vs prior month · -0.4 points

  10. 10.Tony Mounce Mortgages

    2.2%

    held 10th · 500 estimated branded searches · +56.3% vs prior month · +0.7 points

  11. 11.Star Mortgage

    2.1%

    moved from 13th to 11th · 480 estimated branded searches · +84.6% vs prior month · +0.9 points

  12. 12.Float Mortgages

    1.7%

    held 12th · 390 estimated branded searches · +50% vs prior month · +0.5 points

  13. 13.The Mortgage Supply Co

    1.5%

    moved from 11th to 13th · 340 estimated branded searches · +25.9% vs prior month · +0.2 points

  14. 14.Kris Pedersen Mortgages

    0.98%

    moved from 15th to 14th · 220 estimated branded searches · +4.8% vs prior month · 0 points

  15. 15.Kiwi Mortgages

    0.94%

    moved from 14th to 15th · 210 estimated branded searches · 0% vs prior month · -0.1 points

  16. 16.Mortgage Lab

    0.8%

    moved from 19th to 16th · 180 estimated branded searches · +28.6% vs prior month · +0.1 points

  17. 17.Opes Mortgages

    0.76%

    held 17th · 170 estimated branded searches · 0% vs prior month · 0 points

  18. 18.Roost

    0.71%

    held 18th · 160 estimated branded searches · -5.9% vs prior month · -0.1 points

  19. 19.Mortgage Express

    0.63%

    moved from 16th to 19th · 140 estimated branded searches · -26.3% vs prior month · -0.3 points

  20. 20.Stephanie Murray Mortgages

    0.54%

    moved from 21st to 20th · 120 estimated branded searches · +20% vs prior month · +0.1 points

  21. 21.Mortgage Managers

    0.49%

    moved from 22nd to 21st · 110 estimated branded searches · +57.1% vs prior month · +0.2 points

  22. 22.Twine

    0.49%

    moved from 20th to 22nd · 110 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Mortgage Lab and its closest rivals

How has branded search demand for Mortgage Lab changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mortgage Lab in New Zealand fell from 280 to 180.
  • Across the 11 months ending August 2026, Mortgage Lab fell from 12th to 16th among mortgage advisers in New Zealand.

How did search popularity change for New Zealand mortgage advisers in August 2026?

  1. In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%.

  2. In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%.

  3. In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%.

  4. In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%.

  5. In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.5%.

  6. In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.7% to 25.1%.

How is Mortgage Lab measured?

Brandwave collects information about searches that people make online using Mortgage Lab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • mortgage lab
  • mortgage lab nz
  • the mortgage lab

Do you work for Mortgage Lab? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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