Float Mortgages vs Mortgage Lab:Which is more popular by branded search in New Zealand?
In August 2026, Float Mortgages had more branded searches than Mortgage Lab among mortgage advisers in New Zealand. Float Mortgages was estimated to have 390 branded searches compared to Mortgage Lab’s 180, and held a 1.8% Share of Search versus Mortgage Lab’s 0.83%.
Follow Float Mortgages vs Mortgage Lab and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Float Mortgages or Mortgage Lab?
Compare mortgage adviser and broker firms helping New Zealanders arrange home loans, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Float Mortgages, Mortgage Lab. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Squirrel | Loan Market | Mike Pero | Lighthouse Financial | Global Finance | Mortgage HQ | Mortgage Link | Tony Mounce Mortgages | Star Mortgage | Float Mortgages | Vega | The Mortgage Supply Co | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Opes Mortgages | Mortgage Express | Stephanie Murray Mortgages | Mortgage Managers | Twine | Roost |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 29.1% | 6.3% | 6.2% | 4.2% | 4.8% | 5% | 3.3% | 1.4% | 0.56% | 1.3% | 1.9% | 1.1% | 0.85% | 0.44% | 1.1% | 0.85% | 0.93% | 0.52% | 0.68% | 0.36% | 0.48% |
| Nov 2025 | 29.8% | 28.5% | 6.4% | 7.1% | 4.2% | 4.2% | 4.9% | 2.7% | 1.9% | 0.87% | 1.3% | 1.5% | 1.1% | 0.67% | 0.37% | 0.75% | 0.87% | 0.91% | 0.54% | 0.46% | 0.33% | 0.54% |
| Dec 2025 | 28.9% | 30% | 6.1% | 7% | 4.6% | 5.7% | 3.6% | 3% | 1.5% | 0.77% | 1.4% | 1.3% | 0.88% | 0.77% | 0.22% | 0.66% | 1.2% | 0.77% | 0.5% | 0.5% | 0.28% | 0.39% |
| Jan 2026 | 29% | 30.7% | 6.1% | 6.3% | 4.7% | 4.5% | 4% | 3.1% | 1.6% | 0.93% | 1.2% | 1.5% | 1% | 0.93% | 0.31% | 0.71% | 0.76% | 1.1% | 0.44% | 0.62% | 0.31% | 0.4% |
| Feb 2026 | 28.9% | 28.7% | 6.5% | 7.6% | 4.8% | 4.2% | 4.2% | 3.2% | 1.5% | 0.86% | 1.6% | 1.4% | 1.3% | 0.65% | 0.57% | 0.65% | 0.69% | 0.94% | 0.53% | 0.45% | 0.33% | 0.37% |
| Mar 2026 | 27.9% | 29.2% | 6.8% | 5.7% | 5.9% | 4.2% | 3.6% | 3.3% | 1.7% | 1% | 1.5% | 1.5% | 1.4% | 0.75% | 0.83% | 0.91% | 0.83% | 0.83% | 0.44% | 0.67% | 0.44% | 0.4% |
| Apr 2026 | 27% | 29.6% | 7% | 5% | 5.6% | 4.7% | 4.3% | 3.3% | 1.8% | 1.2% | 1.2% | 1.7% | 1.1% | 0.99% | 0.99% | 1% | 0.66% | 0.85% | 0.76% | 0.52% | 0.33% | 0.38% |
| May 2026 | 28.7% | 28.1% | 7% | 5.7% | 5% | 4.5% | 3.7% | 3.6% | 1.7% | 0.92% | 1.1% | 1.5% | 1.3% | 1.1% | 0.92% | 1.1% | 1.1% | 0.97% | 0.7% | 0.62% | 0.31% | 0.35% |
| Jun 2026 | 26.9% | 27.3% | 7% | 5.6% | 5.7% | 4.7% | 4.3% | 3.6% | 1.9% | 1.5% | 1.3% | 1.8% | 1.6% | 1.1% | 0.82% | 0.82% | 0.82% | 1.1% | 0.63% | 0.68% | 0.48% | 0.43% |
| Jul 2026 | 31.2% | 26.5% | 7% | 5.2% | 4.9% | 4.6% | 4.1% | 3% | 1.6% | 1.3% | 1.3% | 1.8% | 1.3% | 1% | 1% | 0.68% | 0.83% | 0.93% | 0.49% | 0.34% | 0.54% | 0.44% |
| Aug 2026 | 29.2% | 25.8% | 7.3% | 6.2% | 5.4% | 4% | 3.9% | 2.7% | 2.3% | 2.2% | 1.8% | 1.6% | 1.5% | 1% | 0.96% | 0.83% | 0.78% | 0.64% | 0.55% | 0.51% | 0.51% | 0.37% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Float Mortgages and Mortgage Lab comparison changed over the last 12 months?
3 findings
- Float Mortgages was ahead of Mortgage Lab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Float Mortgages’ estimated Share of Search among mortgage advisers in New Zealand moved from 1.3% to 1.8%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 11 months ending August 2026, Mortgage Lab’s estimated Share of Search among mortgage advisers in New Zealand moved from 1.1% to 0.83%, and its estimated monthly branded searches moved from 280 to 180.
How did search popularity change for New Zealand mortgage advisers in August 2026?
3 changes
In August 2026, Star Mortgage overtook Float Mortgages to rank 10th among mortgage advisers in New Zealand, at 2.2%.
In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.3% to 1.8%.
In August 2026, Mortgage Lab rose from 18th to 16th among mortgage advisers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Float Mortgages’ and Mortgage Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Float Mortgages
2 branded search terms
- float mortgage
- float mortgages
Mortgage Lab
3 branded search terms
- mortgage lab
- mortgage lab nz
- the mortgage lab
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.