Brandwave

How popular isFloat Mortgages in search?

In August 2026, there were an estimated 390 branded searches for Float Mortgages in New Zealand which is up 21.9% over the last 11 months. Float Mortgages holds 1.8% estimated Share of Search among New Zealand mortgage advisers and is ranked 11th of 22 competitors for search popularity.

Share of Search, August 2026
  1. NZHL29.2%
  2. Squirrel25.8%
  3. Loan Market7.3%
  4. Mike Pero6.2%
  5. Lighthouse Financial5.4%
  6. Global Finance4%
  7. Mortgage HQ3.9%
  8. +2 more
  9. Star Mortgage2.2%
  10. Float Mortgages1.8%
  11. Vega1.6%
  12. +10 more
Float Mortgages website (opens in a new tab)

Follow Float Mortgages and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which mortgage advisers compete with Float Mortgages?

Float Mortgages against mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Mortgage Link, Tony Mounce Mortgages, Star Mortgage, Float Mortgages. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLSquirrelLoan MarketMike PeroLighthouse FinancialGlobal FinanceMortgage HQMortgage LinkTony Mounce MortgagesStar MortgageFloat MortgagesVegaThe Mortgage Supply CoKris Pedersen MortgagesKiwi MortgagesMortgage LabOpes MortgagesMortgage ExpressStephanie Murray MortgagesMortgage ManagersTwineRoost
Oct 202528.6%29.1%6.3%6.2%4.2%4.8%5%3.3%1.4%0.56%1.3%1.9%1.1%0.85%0.44%1.1%0.85%0.93%0.52%0.68%0.36%0.48%
Nov 202529.8%28.5%6.4%7.1%4.2%4.2%4.9%2.7%1.9%0.87%1.3%1.5%1.1%0.67%0.37%0.75%0.87%0.91%0.54%0.46%0.33%0.54%
Dec 202528.9%30%6.1%7%4.6%5.7%3.6%3%1.5%0.77%1.4%1.3%0.88%0.77%0.22%0.66%1.2%0.77%0.5%0.5%0.28%0.39%
Jan 202629%30.7%6.1%6.3%4.7%4.5%4%3.1%1.6%0.93%1.2%1.5%1%0.93%0.31%0.71%0.76%1.1%0.44%0.62%0.31%0.4%
Feb 202628.9%28.7%6.5%7.6%4.8%4.2%4.2%3.2%1.5%0.86%1.6%1.4%1.3%0.65%0.57%0.65%0.69%0.94%0.53%0.45%0.33%0.37%
Mar 202627.9%29.2%6.8%5.7%5.9%4.2%3.6%3.3%1.7%1%1.5%1.5%1.4%0.75%0.83%0.91%0.83%0.83%0.44%0.67%0.44%0.4%
Apr 202627%29.6%7%5%5.6%4.7%4.3%3.3%1.8%1.2%1.2%1.7%1.1%0.99%0.99%1%0.66%0.85%0.76%0.52%0.33%0.38%
May 202628.7%28.1%7%5.7%5%4.5%3.7%3.6%1.7%0.92%1.1%1.5%1.3%1.1%0.92%1.1%1.1%0.97%0.7%0.62%0.31%0.35%
Jun 202626.9%27.3%7%5.6%5.7%4.7%4.3%3.6%1.9%1.5%1.3%1.8%1.6%1.1%0.82%0.82%0.82%1.1%0.63%0.68%0.48%0.43%
Jul 202631.2%26.5%7%5.2%4.9%4.6%4.1%3%1.6%1.3%1.3%1.8%1.3%1%1%0.68%0.83%0.93%0.49%0.34%0.54%0.44%
Aug 202629.2%25.8%7.3%6.2%5.4%4%3.9%2.7%2.3%2.2%1.8%1.6%1.5%1%0.96%0.83%0.78%0.64%0.55%0.51%0.51%0.37%
Sep 2026——————————————————————

  1. 1.NZHL

    29.2%

    held 1st · 6.3K estimated branded searches · -0.47% vs prior month · -2 points

  2. 2.Squirrel

    25.8%

    held 2nd · 5.6K estimated branded searches · +3.7% vs prior month · -0.7 points

  3. 3.Loan Market

    7.3%

    held 3rd · 1.6K estimated branded searches · +11.1% vs prior month · +0.3 points

  4. 4.Mike Pero

    6.2%

    held 4th · 1.4K estimated branded searches · +27.1% vs prior month · +1 points

  5. 5.Lighthouse Financial

    5.4%

    held 5th · 1.2K estimated branded searches · +17% vs prior month · +0.5 points

  6. 6.Global Finance

    4%

    held 6th · 860 estimated branded searches · -8.5% vs prior month · -0.6 points

  7. 7.Mortgage HQ

    3.9%

    held 7th · 840 estimated branded searches · +1.2% vs prior month · -0.2 points

  8. 8.Mortgage Link

    2.7%

    held 8th · 580 estimated branded searches · -6.5% vs prior month · -0.4 points

  9. 9.Tony Mounce Mortgages

    2.3%

    moved from 10th to 9th · 500 estimated branded searches · +56.3% vs prior month · +0.7 points

  10. 10.Star Mortgage

    2.2%

    moved from 12th to 10th · 480 estimated branded searches · +84.6% vs prior month · +0.9 points

  11. 11.Float Mortgages

    1.8%

    held 11th · 390 estimated branded searches · +50% vs prior month · +0.5 points

  12. 12.Vega

    1.6%

    moved from 9th to 12th · 350 estimated branded searches · -5.4% vs prior month · -0.2 points

  13. 13.The Mortgage Supply Co

    1.5%

    held 13th · 330 estimated branded searches · +26.9% vs prior month · +0.2 points

  14. 14.Kris Pedersen Mortgages

    1%

    moved from 15th to 14th · 220 estimated branded searches · +4.8% vs prior month · 0 points

  15. 15.Kiwi Mortgages

    0.96%

    moved from 14th to 15th · 210 estimated branded searches · 0% vs prior month · -0.1 points

  16. 16.Mortgage Lab

    0.83%

    moved from 18th to 16th · 180 estimated branded searches · +28.6% vs prior month · +0.1 points

  17. 17.Opes Mortgages

    0.78%

    held 17th · 170 estimated branded searches · 0% vs prior month · 0 points

  18. 18.Mortgage Express

    0.64%

    moved from 16th to 18th · 140 estimated branded searches · -26.3% vs prior month · -0.3 points

  19. 19.Stephanie Murray Mortgages

    0.55%

    moved from 20th to 19th · 120 estimated branded searches · +20% vs prior month · +0.1 points

  20. 20.Mortgage Managers

    0.51%

    moved from 22nd to 20th · 110 estimated branded searches · +57.1% vs prior month · +0.2 points

  21. 21.Twine

    0.51%

    moved from 19th to 21st · 110 estimated branded searches · 0% vs prior month · 0 points

  22. 22.Roost

    0.37%

    moved from 21st to 22nd · 80 estimated branded searches · -11.1% vs prior month · -0.1 points

Compare search popularity between Float Mortgages and its closest rivals

How has branded search demand for Float Mortgages changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Float Mortgages in New Zealand rose from 320 to 390.
  • Across the 11 months ending August 2026, Float Mortgages’ estimated Share of Search among mortgage advisers in New Zealand increased from 1.3% to 1.8%.

How did search popularity change for New Zealand mortgage advisers in August 2026?

  1. In August 2026, Tony Mounce Mortgages overtook Vega to rank 9th among mortgage advisers in New Zealand, at 2.3%.

  2. In August 2026, Star Mortgage overtook Vega to rank 10th among mortgage advisers in New Zealand, at 2.2%.

  3. In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.2% to 6.2%.

  4. In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.3% to 1.8%.

  5. In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 31.2% to 29.2%.

  6. In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 26.5% to 25.8%.

How is Float Mortgages measured?

Brandwave collects information about searches that people make online using Float Mortgages’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • float mortgage
  • float mortgages

How the Brand Demand Index is measured

Who owns Float Mortgages?

Float Mortgages is owned by Float Financial Advisers. Brandwave does not track any other brands owned by Float Financial Advisers.

Do you work for Float Mortgages? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Float Mortgages your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record