Miss Fox vs Reds Hairdressing:Which is more popular in New Zealand?
In October 2026, Miss Fox had more branded searches than Reds Hairdressing among wellington region hair salons in New Zealand. Miss Fox had about 860 branded searches, while Reds Hairdressing had 20. Miss Fox made up 19.3% of all wellington region hair salon searches we track, and Reds Hairdressing accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about wellington region hair salons, Miss Fox appeared in all four answers and Reds Hairdressing in none.
Who do people search for more?
Miss Fox, about 43 searches for every 1 for Reds Hairdressing
Who does AI mention more?
Miss Fox, mentioned in every answer we collected
Who does AI recommend more?
Miss Fox, the only one of the two named
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Top wellington region hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Miss Fox appeared in all four answers. Reds Hairdressing did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Buoy Salon & Spa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Miss Fox4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Sable Fine Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Tokki Hair Studio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mane Salon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Reds Hairdressing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wellington region hair salons
4 answers
Asked ChatGPT
“Which hair salon should I go to in Wellington Region, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Wellington Region, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Wellington Region, New Zealand for a haircut?”
Searched Google, AI Overview
“wellington hair salons”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser wellington nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Miss Fox or Reds Hairdressing more popular in search?
This chart shows how often people search Google for Miss Fox and Reds Hairdressing by name. Each line represents a brand's share of searches for all six wellington region hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for Miss Fox, Reds Hairdressing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tokki Hair Studio | Buoy Salon & Spa | Mane Salon | Miss Fox | Sable Fine Hair | Reds Hairdressing |
|---|---|---|---|---|---|---|
| Nov 2025 | 35.6% | 19.5% | 19.5% | 16.2% | 8.8% | 0.44% |
| Dec 2025 | 34.1% | 18.8% | 22.9% | 15.4% | 8.6% | 0.26% |
| Jan 2026 | 30.6% | 20.4% | 20.4% | 18.6% | 9.3% | 0.7% |
| Feb 2026 | 32.8% | 17.6% | 21.6% | 17.9% | 9.8% | 0.25% |
| Mar 2026 | 33.6% | 18.1% | 20.6% | 17.1% | 10.1% | 0.41% |
| Apr 2026 | 36.4% | 16.3% | 22.9% | 14.9% | 9% | 0.45% |
| May 2026 | 33.9% | 18.4% | 20.9% | 18% | 8.6% | 0.21% |
| Jun 2026 | 26.3% | 18.8% | 26% | 19.8% | 8.6% | 0.52% |
| Jul 2026 | 25% | 17.8% | 24.8% | 22% | 9.9% | 0.5% |
| Aug 2026 | 27% | 18.9% | 26.2% | 17.1% | 10.5% | 0.26% |
| Sep 2026 | 31.8% | 17.2% | 23.9% | 14.8% | 11.7% | 0.48% |
| Oct 2026 | 29.7% | 19.8% | 19.8% | 19.3% | 11% | 0.45% |
How has branded search for Miss Fox and Reds Hairdressing changed in New Zealand over the last 12 months?
3 findings
- Miss Fox was ahead of Reds Hairdressing in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Miss Fox’s share of searches among wellington region hair salons in New Zealand moved from 16.2% to 19.3%, and its estimated monthly branded searches moved from 730 to 860.
- Across the 12 months ending October 2026, Reds Hairdressing’s share of searches among wellington region hair salons in New Zealand moved from 0.44% to 0.45%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand wellington region hair salons in October 2026?
1 change

In October 2026, Miss Fox gained share of searches among wellington region hair salons in New Zealand, from 14.8% to 19.3%.
How are Miss Fox’s and Reds Hairdressing’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Miss Fox’s and Reds Hairdressing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Miss Fox
2 branded search terms
- miss fox
- miss fox wellington
Reds Hairdressing
1 branded search term
- reds hairdressing
Other head-to-heads among wellington region hair salons
Tokki Hair Studio vs Buoy Salon & Spa: compare popularity
Tokki Hair Studio vs Mane Salon: compare popularity
Tokki Hair Studio vs Miss Fox: compare popularity
Tokki Hair Studio vs Sable Fine Hair: compare popularity
Buoy Salon & Spa vs Mane Salon: compare popularity
Buoy Salon & Spa vs Miss Fox: compare popularity

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