Brandwave

Miss Fox vs Reds Hairdressing:Which is more popular in New Zealand?

In October 2026, Miss Fox had more branded searches than Reds Hairdressing among wellington region hair salons in New Zealand. Miss Fox had about 860 branded searches, while Reds Hairdressing had 20. Miss Fox made up 19.3% of all wellington region hair salon searches we track, and Reds Hairdressing accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about wellington region hair salons, Miss Fox appeared in all four answers and Reds Hairdressing in none.

Among wellington region hair salons in New Zealand in October 2026

Who do people search for more?

Miss Fox, about 43 searches for every 1 for Reds Hairdressing

Miss Fox 860 searchesReds Hairdressing 20 searches

Who does AI mention more?

Miss Fox, mentioned in every answer we collected

Miss Fox in 4 of 4Reds Hairdressing in 0 of 4

Who does AI recommend more?

Miss Fox, the only one of the two named

Miss Fox first in 3Reds Hairdressing never named

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Top wellington region hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Miss Fox appeared in all four answers. Reds Hairdressing did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miss Fox1st
  2. Buoy Salon & Spa2nd
  3. Sable Fine Hair3rd
  4. Tokki Hair Studio4th
  5. Mane Salon5th
  6. Reds Hairdressing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buoy Salon & Spa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Miss Fox4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sable Fine Hair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tokki Hair Studio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mane Salon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reds Hairdressing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wellington region hair salons

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Miss Fox or Reds Hairdressing more popular in search?

This chart shows how often people search Google for Miss Fox and Reds Hairdressing by name. Each line represents a brand's share of searches for all six wellington region hair salons we track, month by month, from searches in New Zealand.

Miss Fox and Reds Hairdressing among wellington region hair salons in New Zealand, by month

Share of searches by month for Miss Fox, Reds Hairdressing. The figures are in the table below the chart.

View monthly share of searches table
MonthTokki Hair StudioBuoy Salon & SpaMane SalonMiss FoxSable Fine HairReds Hairdressing
Nov 202535.6%19.5%19.5%16.2%8.8%0.44%
Dec 202534.1%18.8%22.9%15.4%8.6%0.26%
Jan 202630.6%20.4%20.4%18.6%9.3%0.7%
Feb 202632.8%17.6%21.6%17.9%9.8%0.25%
Mar 202633.6%18.1%20.6%17.1%10.1%0.41%
Apr 202636.4%16.3%22.9%14.9%9%0.45%
May 202633.9%18.4%20.9%18%8.6%0.21%
Jun 202626.3%18.8%26%19.8%8.6%0.52%
Jul 202625%17.8%24.8%22%9.9%0.5%
Aug 202627%18.9%26.2%17.1%10.5%0.26%
Sep 202631.8%17.2%23.9%14.8%11.7%0.48%
Oct 202629.7%19.8%19.8%19.3%11%0.45%

How has branded search for Miss Fox and Reds Hairdressing changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand wellington region hair salons in October 2026?

1 change
  1. In October 2026, Miss Fox gained share of searches among wellington region hair salons in New Zealand, from 14.8% to 19.3%.

How are Miss Fox’s and Reds Hairdressing’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Miss Fox’s and Reds Hairdressing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miss Fox

2 branded search terms

  • miss fox
  • miss fox wellington

Reds Hairdressing

1 branded search term

  • reds hairdressing

How the Brand Demand Index is measured

Other head-to-heads among wellington region hair salons

Creator with pink hair and a pink jacket

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