Brandwave

McMillan & Co vs Whitcombe Law:Which is more popular?

In September 2026, Whitcombe Law had more branded searches than McMillan & Co among Dunedin law firms in New Zealand. Whitcombe Law had about 260 branded searches, while McMillan & Co had 20. Whitcombe Law made up 10.9% of all Dunedin law firm searches we track, and McMillan & Co accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about Dunedin law firms, both McMillan & Co and Whitcombe Law appeared in all three answers. Whitcombe Law was mentioned before McMillan & Co in two out of three answers.

Among Dunedin law firms in New Zealand in September 2026

Who do people search for more?

Whitcombe Law, about 13 searches for every 1 for McMillan & Co

Whitcombe Law 260 searchesMcMillan & Co 20 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

McMillan & Co in 3 of 3Whitcombe Law in 3 of 3

Who does AI recommend more?

Whitcombe Law, named ahead of McMillan & Co in 2 of 3 answers

Whitcombe Law first in 2McMillan & Co first in 1

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Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, both McMillan & Co and Whitcombe Law showed up in all three answers. Whitcombe Law was listed before McMillan & Co in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Downie Stewart Lawyers1st
  2. Whitcombe Law2nd
  3. McMillan & Co3rd
  4. Anderson Lloyd4th
  5. Rochelle Crossman Family Law5th
  6. Wilkinson Rodgers6th
  7. Webb Farry–
  8. O’Neill Devereux–
  9. Klinkert Law–
  10. Lucas & Lucas–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is McMillan & Co or Whitcombe Law more popular in search?

This chart shows how often people search Google for McMillan & Co and Whitcombe Law by name. Each line represents a brand's share of searches for all 11 Dunedin law firms we track, month by month, from searches in New Zealand.

McMillan & Co and Whitcombe Law among Dunedin law firms in New Zealand, by month

Share of searches by month for Whitcombe Law, McMillan & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthAnderson LloydDownie Stewart LawyersWilkinson RodgersWebb FarryO’Neill DevereuxWhitcombe LawKlinkert LawLucas & LucasRochelle Crossman Family LawCraig Paddon LawyerMcMillan & Co
Oct 202519.4%16%13.6%15.5%12.6%8.3%5.8%2.9%2.4%1.9%1.5%
Nov 202520.3%16.6%11.6%16.2%13.3%10.8%5%1.7%1.7%1.7%1.2%
Dec 202520.8%13.5%12%16.7%13.5%8.9%6.3%2.6%2.1%2.1%1.6%
Jan 202616.8%18.3%14.7%13.6%13.6%11%4.2%2.1%2.6%2.1%1%
Feb 202624.5%16.7%11.3%12.7%12.7%10.3%4.9%2%2%2%0.98%
Mar 202632.6%13.9%10.6%12.6%12.6%6.8%3.9%1.9%2.3%1.9%0.97%
Apr 202621.9%17.4%14.7%11.6%14.3%9.4%2.7%2.2%2.2%2.7%0.89%
May 202622.9%19.8%13%14.9%9.9%8%4.6%1.9%2.7%1.5%0.76%
Jun 202615.5%24%13.2%18.6%12.4%6.6%3.9%2.7%1.2%1.2%0.78%
Jul 202615%24.1%12.4%17.5%12%7.7%5.5%1.8%1.8%1.5%0.73%
Aug 202619.3%18.5%15.7%12.6%13%10.2%3.9%1.6%2%2.4%0.79%
Sep 202620.5%18.8%13.8%13.4%10.9%10.9%5%2.1%2.1%1.7%0.84%

How has the McMillan & Co and Whitcombe Law comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin law firms in September 2026?

2 changes

  1. In September 2026, Whitcombe Law gained share of searches among Dunedin law firms in New Zealand, from 10.2% to 10.9%.

  2. Estimated monthly branded searches for McMillan & Co in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using McMillan & Co’s and Whitcombe Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

McMillan & Co

2 branded search terms

  • mcmillan and co dunedin
  • mcmillan law

Whitcombe Law

1 branded search term

  • whitcombe law

How the Brand Demand Index is measured

Other head-to-heads among Dunedin law firms

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