Brandwave

How popular isMcMillan & Co?

In September 2026, people searched for McMillan & Co by name about 20 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 0.84% of all New Zealand Dunedin law firm searches, placing McMillan & Co 11th out of 11 firms. When we asked both ChatGPT and Google AI Overviews about Dunedin law firms, McMillan & Co appeared in all answers and was the third most recommended of the 11.

Search and AI answers in September 2026

McMillan & Co is the 11th most searched of 11 competitors and the third most recommended in AI answers.

  1. Anderson LloydShare of searches 20.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  2. Downie Stewart LawyersShare of searches 18.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Wilkinson RodgersShare of searches 13.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  4. Webb FarryShare of searches 13.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. McMillan & CoShare of searches 0.84%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd

+6 more

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Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, McMillan & Co appeared in all three answers. McMillan & Co is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Downie Stewart Lawyers1st
  2. Whitcombe Law2nd
  3. McMillan & Co3rd
  4. Anderson Lloyd4th
  5. Rochelle Crossman Family Law5th
  6. Wilkinson Rodgers6th
  7. Webb Farry–
  8. O’Neill Devereux–
  9. Klinkert Law–
  10. Lucas & Lucas–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Dunedin law firms compete with McMillan & Co?

McMillan & Co against Dunedin law firms in New Zealand, by month

Share of searches by month for Anderson Lloyd, Downie Stewart Lawyers, Wilkinson Rodgers, Webb Farry, O’Neill Devereux, Whitcombe Law, Klinkert Law, Lucas & Lucas, Rochelle Crossman Family Law, McMillan & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthAnderson LloydDownie Stewart LawyersWilkinson RodgersWebb FarryO’Neill DevereuxWhitcombe LawKlinkert LawLucas & LucasRochelle Crossman Family LawCraig Paddon LawyerMcMillan & Co
Oct 202519.4%16%13.6%15.5%12.6%8.3%5.8%2.9%2.4%1.9%1.5%
Nov 202520.3%16.6%11.6%16.2%13.3%10.8%5%1.7%1.7%1.7%1.2%
Dec 202520.8%13.5%12%16.7%13.5%8.9%6.3%2.6%2.1%2.1%1.6%
Jan 202616.8%18.3%14.7%13.6%13.6%11%4.2%2.1%2.6%2.1%1%
Feb 202624.5%16.7%11.3%12.7%12.7%10.3%4.9%2%2%2%0.98%
Mar 202632.6%13.9%10.6%12.6%12.6%6.8%3.9%1.9%2.3%1.9%0.97%
Apr 202621.9%17.4%14.7%11.6%14.3%9.4%2.7%2.2%2.2%2.7%0.89%
May 202622.9%19.8%13%14.9%9.9%8%4.6%1.9%2.7%1.5%0.76%
Jun 202615.5%24%13.2%18.6%12.4%6.6%3.9%2.7%1.2%1.2%0.78%
Jul 202615%24.1%12.4%17.5%12%7.7%5.5%1.8%1.8%1.5%0.73%
Aug 202619.3%18.5%15.7%12.6%13%10.2%3.9%1.6%2%2.4%0.79%
Sep 202620.5%18.8%13.8%13.4%10.9%10.9%5%2.1%2.1%1.7%0.84%

  1. 1.Anderson Lloyd

    20.5%

    Held 1st. 490 estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Downie Stewart Lawyers

    18.8%

    Held 2nd. 450 estimated branded searches, -4.3% vs prior month. Share +0.3 points.

  3. 3.Wilkinson Rodgers

    13.8%

    Held 3rd. 330 estimated branded searches, -17.5% vs prior month. Share -1.9 points.

  4. 4.Webb Farry

    13.4%

    Moved from 5th to 4th. 320 estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.O’Neill Devereux

    10.9%

    Moved from 4th to 5th. 260 estimated branded searches, -21.2% vs prior month. Share -2.1 points.

  6. 6.Whitcombe Law

    10.9%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Klinkert Law

    5%

    Held 7th. 120 estimated branded searches, +20% vs prior month. Share +1.1 points.

  8. 8.Lucas & Lucas

    2.1%

    Moved from 10th to 8th. 50 estimated branded searches, +25% vs prior month. Share +0.5 points.

  9. 9.Rochelle Crossman Family Law

    2.1%

    Held 9th. 50 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Craig Paddon Lawyer

    1.7%

    Moved from 8th to 10th. 40 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

  11. 11.McMillan & Co

    0.84%

    Held 11th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between McMillan & Co and its closest rivals

How has branded search demand for McMillan & Co changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for McMillan & Co in New Zealand fell from 30 to 20.
  • Across the 12 months ending September 2026, McMillan & Co’s share of searches among Dunedin law firms in New Zealand decreased from 1.5% to 0.84%.

How did search popularity change for New Zealand Dunedin law firms in September 2026?

6 changes

  1. In September 2026, Webb Farry overtook O’Neill Devereux to rank 4th among Dunedin law firms in New Zealand, with 13.4% of the searches.

  2. In September 2026, Lucas & Lucas overtook Craig Paddon Lawyer and Rochelle Crossman Family Law to rank 8th among Dunedin law firms in New Zealand, with 2.1% of the searches.

  3. In September 2026, Anderson Lloyd gained share of searches among Dunedin law firms in New Zealand, from 19.3% to 20.5%.

  4. In September 2026, Klinkert Law gained share of searches among Dunedin law firms in New Zealand, from 3.9% to 5%.

  5. In September 2026, Whitcombe Law gained share of searches among Dunedin law firms in New Zealand, from 10.2% to 10.9%.

  6. In September 2026, O’Neill Devereux lost share of searches among Dunedin law firms in New Zealand, from 13% to 10.9%.

How are McMillan & Co’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using McMillan & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mcmillan and co dunedin
  • mcmillan law

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