Brandwave

McMillan & Co vs Rochelle Crossman Family Law:Which is more popular?

In September 2026, Rochelle Crossman Family Law had more branded searches than McMillan & Co among Dunedin law firms in New Zealand. Rochelle Crossman Family Law had about 50 branded searches, while McMillan & Co had 20. Rochelle Crossman Family Law made up 2.1% of all Dunedin law firm searches we track, and McMillan & Co accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about Dunedin law firms, both McMillan & Co and Rochelle Crossman Family Law appeared in all three answers. McMillan & Co was mentioned before Rochelle Crossman Family Law in two out of three answers.

Among Dunedin law firms in New Zealand in September 2026

Who do people search for more?

Rochelle Crossman Family Law, about 3 searches for every 1 for McMillan & Co

Rochelle Crossman Family Law 50 searchesMcMillan & Co 20 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

McMillan & Co in 3 of 3Rochelle Crossman Family Law in 3 of 3

Who does AI recommend more?

McMillan & Co, named ahead of Rochelle Crossman Family Law in 2 of 3 answers

McMillan & Co first in 2Rochelle Crossman Family Law first in 1

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Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, both McMillan & Co and Rochelle Crossman Family Law showed up in all three answers. McMillan & Co was listed before Rochelle Crossman Family Law in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Downie Stewart Lawyers1st
  2. Whitcombe Law2nd
  3. McMillan & Co3rd
  4. Anderson Lloyd4th
  5. Rochelle Crossman Family Law5th
  6. Wilkinson Rodgers6th
  7. Webb Farry–
  8. O’Neill Devereux–
  9. Klinkert Law–
  10. Lucas & Lucas–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is McMillan & Co or Rochelle Crossman Family Law more popular in search?

This chart shows how often people search Google for McMillan & Co and Rochelle Crossman Family Law by name. Each line represents a brand's share of searches for all 11 Dunedin law firms we track, month by month, from searches in New Zealand.

McMillan & Co and Rochelle Crossman Family Law among Dunedin law firms in New Zealand, by month

Share of searches by month for Rochelle Crossman Family Law, McMillan & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthAnderson LloydDownie Stewart LawyersWilkinson RodgersWebb FarryO’Neill DevereuxWhitcombe LawKlinkert LawLucas & LucasRochelle Crossman Family LawCraig Paddon LawyerMcMillan & Co
Oct 202519.4%16%13.6%15.5%12.6%8.3%5.8%2.9%2.4%1.9%1.5%
Nov 202520.3%16.6%11.6%16.2%13.3%10.8%5%1.7%1.7%1.7%1.2%
Dec 202520.8%13.5%12%16.7%13.5%8.9%6.3%2.6%2.1%2.1%1.6%
Jan 202616.8%18.3%14.7%13.6%13.6%11%4.2%2.1%2.6%2.1%1%
Feb 202624.5%16.7%11.3%12.7%12.7%10.3%4.9%2%2%2%0.98%
Mar 202632.6%13.9%10.6%12.6%12.6%6.8%3.9%1.9%2.3%1.9%0.97%
Apr 202621.9%17.4%14.7%11.6%14.3%9.4%2.7%2.2%2.2%2.7%0.89%
May 202622.9%19.8%13%14.9%9.9%8%4.6%1.9%2.7%1.5%0.76%
Jun 202615.5%24%13.2%18.6%12.4%6.6%3.9%2.7%1.2%1.2%0.78%
Jul 202615%24.1%12.4%17.5%12%7.7%5.5%1.8%1.8%1.5%0.73%
Aug 202619.3%18.5%15.7%12.6%13%10.2%3.9%1.6%2%2.4%0.79%
Sep 202620.5%18.8%13.8%13.4%10.9%10.9%5%2.1%2.1%1.7%0.84%

How has the McMillan & Co and Rochelle Crossman Family Law comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin law firms in September 2026?

3 changes

  1. In September 2026, Lucas & Lucas overtook Craig Paddon Lawyer and Rochelle Crossman Family Law to rank 8th among Dunedin law firms in New Zealand, with 2.1% of the searches.

  2. Rochelle Crossman Family Law’s share of searches among Dunedin law firms in New Zealand has gained ground for 3 months in a row, from 1.2% to 2.1% in September 2026.

  3. Estimated monthly branded searches for McMillan & Co in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using McMillan & Co’s and Rochelle Crossman Family Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

McMillan & Co

2 branded search terms

  • mcmillan and co dunedin
  • mcmillan law

Rochelle Crossman Family Law

1 branded search term

  • rochelle crossman

How the Brand Demand Index is measured

Other head-to-heads among Dunedin law firms

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