Craig Paddon Lawyer vs McMillan & Co:Which is more popular?

In September 2026, Craig Paddon Lawyer had more branded searches than McMillan & Co among Dunedin law firms in New Zealand. Craig Paddon Lawyer had about 40 branded searches, while McMillan & Co had 20. Craig Paddon Lawyer made up 1.7% of all Dunedin law firm searches we track, and McMillan & Co accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about Dunedin law firms, McMillan & Co appeared in all three answers and Craig Paddon Lawyer in none.

Among Dunedin law firms in New Zealand in September 2026

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Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, McMillan & Co appeared in all three answers. Craig Paddon Lawyer did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Downie Stewart Lawyers	Named in 3 of 3 ChatGPT answers	3 of 3
Whitcombe Law	Named in 3 of 3 ChatGPT answers	3 of 3
Rochelle Crossman Family Law	Named in 3 of 3 ChatGPT answers	3 of 3
McMillan & Co	Named in 3 of 3 ChatGPT answers	3 of 3
Anderson Lloyd	Named in 1 of 3 ChatGPT answers	1 of 3
Wilkinson Rodgers	Named in 1 of 3 ChatGPT answers	1 of 3
Webb Farry	Named in 0 of 3 ChatGPT answers	0 of 3
O’Neill Devereux	Named in 0 of 3 ChatGPT answers	0 of 3
Klinkert Law	Named in 0 of 3 ChatGPT answers	0 of 3
Craig Paddon Lawyer	Named in 0 of 3 ChatGPT answers	0 of 3

Downie Stewart Lawyers3 of 3Named in 3 of 3 ChatGPT answers
Whitcombe Law3 of 3Named in 3 of 3 ChatGPT answers
Rochelle Crossman Family Law3 of 3Named in 3 of 3 ChatGPT answers
McMillan & Co3 of 3Named in 3 of 3 ChatGPT answers
Anderson Lloyd1 of 3Named in 1 of 3 ChatGPT answers
Wilkinson Rodgers1 of 3Named in 1 of 3 ChatGPT answers
Webb Farry0 of 3Named in 0 of 3 ChatGPT answers
O’Neill Devereux0 of 3Named in 0 of 3 ChatGPT answers
Klinkert Law0 of 3Named in 0 of 3 ChatGPT answers
Craig Paddon Lawyer0 of 3Named in 0 of 3 ChatGPT answers

+1 more

See every answer about Dunedin law firms

3 answers

Asked ChatGPT
“Which law firm should I hire in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best law firms in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best law firm in Dunedin, New Zealand for legal advice?”
Searched Google, AI Overview
“law firms dunedin”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“employment lawyer dunedin”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Craig Paddon Lawyer or McMillan & Co more popular in search?

This chart shows how often people search Google for Craig Paddon Lawyer and McMillan & Co by name. Each line represents a brand's share of searches for all 11 Dunedin law firms we track, month by month, from searches in New Zealand.

Craig Paddon Lawyer and McMillan & Co among Dunedin law firms in New Zealand, by month

Month	Anderson Lloyd	Downie Stewart Lawyers	Wilkinson Rodgers	Webb Farry	O’Neill Devereux	Whitcombe Law	Klinkert Law	Lucas & Lucas	Rochelle Crossman Family Law	Craig Paddon Lawyer	McMillan & Co
Oct 2025	19.4%	16%	13.6%	15.5%	12.6%	8.3%	5.8%	2.9%	2.4%	1.9%	1.5%
Nov 2025	20.3%	16.6%	11.6%	16.2%	13.3%	10.8%	5%	1.7%	1.7%	1.7%	1.2%
Dec 2025	20.8%	13.5%	12%	16.7%	13.5%	8.9%	6.3%	2.6%	2.1%	2.1%	1.6%
Jan 2026	16.8%	18.3%	14.7%	13.6%	13.6%	11%	4.2%	2.1%	2.6%	2.1%	1%
Feb 2026	24.5%	16.7%	11.3%	12.7%	12.7%	10.3%	4.9%	2%	2%	2%	0.98%
Mar 2026	32.6%	13.9%	10.6%	12.6%	12.6%	6.8%	3.9%	1.9%	2.3%	1.9%	0.97%
Apr 2026	21.9%	17.4%	14.7%	11.6%	14.3%	9.4%	2.7%	2.2%	2.2%	2.7%	0.89%
May 2026	22.9%	19.8%	13%	14.9%	9.9%	8%	4.6%	1.9%	2.7%	1.5%	0.76%
Jun 2026	15.5%	24%	13.2%	18.6%	12.4%	6.6%	3.9%	2.7%	1.2%	1.2%	0.78%
Jul 2026	15%	24.1%	12.4%	17.5%	12%	7.7%	5.5%	1.8%	1.8%	1.5%	0.73%
Aug 2026	19.3%	18.5%	15.7%	12.6%	13%	10.2%	3.9%	1.6%	2%	2.4%	0.79%
Sep 2026	20.5%	18.8%	13.8%	13.4%	10.9%	10.9%	5%	2.1%	2.1%	1.7%	0.84%

How has the Craig Paddon Lawyer and McMillan & Co comparison changed over the last 12 months?

3 findings

Craig Paddon Lawyer was ahead of McMillan & Co in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Craig Paddon Lawyer’s share of searches among Dunedin law firms in New Zealand moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 40.
Across the 12 months ending September 2026, McMillan & Co’s share of searches among Dunedin law firms in New Zealand moved from 1.5% to 0.84%, and its estimated monthly branded searches moved from 30 to 20.

How did search popularity change for New Zealand Dunedin law firms in September 2026?

3 changes

In September 2026, Lucas & Lucas overtook Craig Paddon Lawyer and Rochelle Crossman Family Law to rank 8th among Dunedin law firms in New Zealand, with 2.1% of the searches.
In September 2026, Craig Paddon Lawyer lost share of searches among Dunedin law firms in New Zealand, from 2.4% to 1.7%.
Estimated monthly branded searches for McMillan & Co in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Craig Paddon Lawyer’s and McMillan & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.