Brandwave

MAQ Chartered Accountants vs Sudburys +MORE:Which is more popular?

In September 2026, MAQ Chartered Accountants had more branded searches than Sudburys +MORE among whangarei accounting firms in New Zealand. MAQ Chartered Accountants had about 20 branded searches, while Sudburys +MORE had 10. MAQ Chartered Accountants made up 5.9% of all whangarei accounting firm searches we track, and Sudburys +MORE accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about whangarei accounting firms, MAQ Chartered Accountants appeared in three of the four answers and Sudburys +MORE in two. Sudburys +MORE was mentioned before MAQ Chartered Accountants in two out of three answers.

Among whangarei accounting firms in New Zealand in September 2026

Who do people search for more?

MAQ Chartered Accountants, about 2 searches for every 1 for Sudburys +MORE

MAQ Chartered Accountants 20 searchesSudburys +MORE 10 searches

Who does AI mention more?

MAQ Chartered Accountants, mentioned in 3 of 4 answers, Sudburys +MORE in 2

MAQ Chartered Accountants in 3 of 4Sudburys +MORE in 2 of 4

Who does AI recommend more?

Sudburys +MORE, named ahead of MAQ Chartered Accountants in 2 of 3 answers

Sudburys +MORE first in 2MAQ Chartered Accountants first in 1

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Top whangarei accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, MAQ Chartered Accountants was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sudburys +MORE was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sudburys +MORE was listed before MAQ Chartered Accountants in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Villa Chartered Accountants & Business Advisors1st
  2. YHPJ2nd
  3. Bennett & Associates3rd
  4. Sudburys +MORE4th
  5. Northland Chartered Accountants5th
  6. Ean Brown Partners6th
  7. MAQ Chartered Accountants7th
  8. Russell Turner8th
  9. BDO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Villa Chartered Accountants & Business Advisors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • YHPJ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MAQ Chartered Accountants3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Northland Chartered Accountants3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ean Brown Partners2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bennett & Associates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sudburys +MORE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Russell Turner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whangarei accounting firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MAQ Chartered Accountants or Sudburys +MORE more popular in search?

This chart shows how often people search Google for MAQ Chartered Accountants and Sudburys +MORE by name. Each line represents a brand's share of searches for all nine whangarei accounting firms we track, month by month, from searches in New Zealand.

MAQ Chartered Accountants and Sudburys +MORE among whangarei accounting firms in New Zealand, by month

Share of searches by month for MAQ Chartered Accountants, Sudburys +MORE. The figures are in the table below the chart.

View monthly share of searches table
MonthYHPJRussell TurnerVilla Chartered Accountants & Business AdvisorsBDOEan Brown PartnersBennett & AssociatesMAQ Chartered AccountantsNorthland Chartered AccountantsSudburys +MORE
Oct 202534.4%25%12.5%9.4%3.1%6.3%6.3%3.1%0%
Nov 202530%25%20%7.5%2.5%5%7.5%2.5%0%
Dec 202526.5%23.5%11.8%14.7%5.9%11.8%2.9%2.9%0%
Jan 202626.5%23.5%11.8%14.7%11.8%5.9%2.9%2.9%0%
Feb 202638.9%19.4%13.9%11.1%5.6%5.6%2.8%2.8%0%
Mar 202635%20%12.5%7.5%12.5%5%5%2.5%0%
Apr 202626.5%26.5%20.6%8.8%5.9%2.9%5.9%2.9%0%
May 202634.3%20%11.4%14.3%2.9%5.7%5.7%5.7%0%
Jun 202623.7%23.7%13.2%7.9%2.6%7.9%5.3%7.9%7.9%
Jul 202629.4%26.5%8.8%11.8%2.9%2.9%2.9%2.9%11.8%
Aug 202629.4%23.5%14.7%11.8%8.8%2.9%2.9%2.9%2.9%
Sep 202632.4%17.6%14.7%8.8%8.8%5.9%5.9%2.9%2.9%

How has the MAQ Chartered Accountants and Sudburys +MORE comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand whangarei accounting firms in September 2026?

1 change

  1. In September 2026, MAQ Chartered Accountants gained share of searches among whangarei accounting firms in New Zealand, from 2.9% to 5.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MAQ Chartered Accountants’ and Sudburys +MORE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MAQ Chartered Accountants

1 branded search term

  • maq chartered accountants

Sudburys +MORE

1 branded search term

  • sudburys +more

How the Brand Demand Index is measured

Other head-to-heads among whangarei accounting firms

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