MAQ Chartered Accountants vs Northland Chartered Accountants:Which is more popular?
In September 2026, MAQ Chartered Accountants had more branded searches than Northland Chartered Accountants among whangarei accounting firms in New Zealand. MAQ Chartered Accountants had about 20 branded searches, while Northland Chartered Accountants had 10. MAQ Chartered Accountants made up 5.9% of all whangarei accounting firm searches we track, and Northland Chartered Accountants accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about whangarei accounting firms, MAQ Chartered Accountants and Northland Chartered Accountants each appeared in three of the four answers. Northland Chartered Accountants was mentioned before MAQ Chartered Accountants in two out of three answers.
Who do people search for more?
MAQ Chartered Accountants, about 2 searches for every 1 for Northland Chartered Accountants
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Northland Chartered Accountants, named ahead of MAQ Chartered Accountants in 2 of 3 answers
Follow MAQ Chartered Accountants vs Northland Chartered Accountants and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top whangarei accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, MAQ Chartered Accountants was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Northland Chartered Accountants was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Northland Chartered Accountants was listed before MAQ Chartered Accountants in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Villa Chartered Accountants & Business Advisors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
YHPJ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- MAQ Chartered Accountants3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Northland Chartered Accountants3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ean Brown Partners2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Bennett & Associates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sudburys +MORE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Russell Turner1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BDO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about whangarei accounting firms
4 answers
Asked ChatGPT
“Which accounting firm should I hire in Whangārei, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Whangārei, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Whangārei, New Zealand for a small business?”
Searched Google, AI Overview
“whangarei accountant”
Searched Google, AI Overview
“whangarei accounting firms”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is MAQ Chartered Accountants or Northland Chartered Accountants more popular in search?
This chart shows how often people search Google for MAQ Chartered Accountants and Northland Chartered Accountants by name. Each line represents a brand's share of searches for all nine whangarei accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for MAQ Chartered Accountants, Northland Chartered Accountants. The figures are in the table below the chart.
View monthly share of searches table
| Month | YHPJ | Russell Turner | Villa Chartered Accountants & Business Advisors | BDO | Ean Brown Partners | Bennett & Associates | MAQ Chartered Accountants | Northland Chartered Accountants | Sudburys +MORE |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 25% | 12.5% | 9.4% | 3.1% | 6.3% | 6.3% | 3.1% | 0% |
| Nov 2025 | 30% | 25% | 20% | 7.5% | 2.5% | 5% | 7.5% | 2.5% | 0% |
| Dec 2025 | 26.5% | 23.5% | 11.8% | 14.7% | 5.9% | 11.8% | 2.9% | 2.9% | 0% |
| Jan 2026 | 26.5% | 23.5% | 11.8% | 14.7% | 11.8% | 5.9% | 2.9% | 2.9% | 0% |
| Feb 2026 | 38.9% | 19.4% | 13.9% | 11.1% | 5.6% | 5.6% | 2.8% | 2.8% | 0% |
| Mar 2026 | 35% | 20% | 12.5% | 7.5% | 12.5% | 5% | 5% | 2.5% | 0% |
| Apr 2026 | 26.5% | 26.5% | 20.6% | 8.8% | 5.9% | 2.9% | 5.9% | 2.9% | 0% |
| May 2026 | 34.3% | 20% | 11.4% | 14.3% | 2.9% | 5.7% | 5.7% | 5.7% | 0% |
| Jun 2026 | 23.7% | 23.7% | 13.2% | 7.9% | 2.6% | 7.9% | 5.3% | 7.9% | 7.9% |
| Jul 2026 | 29.4% | 26.5% | 8.8% | 11.8% | 2.9% | 2.9% | 2.9% | 2.9% | 11.8% |
| Aug 2026 | 29.4% | 23.5% | 14.7% | 11.8% | 8.8% | 2.9% | 2.9% | 2.9% | 2.9% |
| Sep 2026 | 32.4% | 17.6% | 14.7% | 8.8% | 8.8% | 5.9% | 5.9% | 2.9% | 2.9% |
How has the MAQ Chartered Accountants and Northland Chartered Accountants comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Northland Chartered Accountants took it in June 2026, MAQ Chartered Accountants took it in September 2026.
- Across the 12 months ending September 2026, MAQ Chartered Accountants’ share of searches among whangarei accounting firms in New Zealand moved from 6.3% to 5.9%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending September 2026, Northland Chartered Accountants’ share of searches among whangarei accounting firms in New Zealand moved from 3.1% to 2.9%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand whangarei accounting firms in September 2026?
1 change
In September 2026, MAQ Chartered Accountants gained share of searches among whangarei accounting firms in New Zealand, from 2.9% to 5.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MAQ Chartered Accountants’ and Northland Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MAQ Chartered Accountants
1 branded search term
- maq chartered accountants
Northland Chartered Accountants
1 branded search term
- northland chartered accountants
Other head-to-heads among whangarei accounting firms
- YHPJ vs Russell Turner: compare popularity
- YHPJ vs Villa Chartered Accountants & Business Advisors: compare popularity
- YHPJ vs BDO: compare popularity
- YHPJ vs Ean Brown Partners: compare popularity
- Russell Turner vs Villa Chartered Accountants & Business Advisors: compare popularity
- Russell Turner vs BDO: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.