Malibu vs Stabicraft:Which is more popular?
In September 2026, Stabicraft had more branded searches than Malibu among boat brands in New Zealand. Stabicraft had about 3,280 branded searches, while Malibu had 260. Stabicraft made up 39.8% of all boat brand searches we track, and Malibu accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about boat brands, Stabicraft appeared in all five answers and Malibu in none.
Who do people search for more?
Stabicraft, about 13 searches for every 1 for Malibu
Who does AI mention more?
Stabicraft, mentioned in every answer we collected
Who does AI recommend more?
Stabicraft, the only one of the two named
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Top boat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stabicraft appeared in all five answers. Malibu did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stabicraft1st
Surtees2nd
Senator Boats3rd
Extreme Boats4th
Rayglass5th
Haines Hunter6th
Buccaneer7th
Smuggler–
Malibu–
Quintrex–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stabicraft5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Surtees5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Senator Boats4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Extreme Boats3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rayglass2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Buccaneer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Haines Hunter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smuggler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Malibu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quintrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boat brands
5 answers
Asked ChatGPT
“Which boat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best boat brands in New Zealand?”
Asked ChatGPT
“What's the best boat brand in New Zealand for trailering and fishing?”
Searched Google, AI Overview
“boat brands nz”
Searched Google, AI Overview
“small boat brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Malibu or Stabicraft more popular in search?
This chart shows how often people search Google for Malibu and Stabicraft by name. Each line represents a brand's share of searches for all ten boat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stabicraft, Malibu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stabicraft | Haines Hunter | Rayglass | Senator Boats | Extreme Boats | Smuggler | Surtees | Malibu | Quintrex | Buccaneer |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 12.5% | 11.1% | 11.8% | 11.8% | 2.6% | 3% | 3.6% | 1.5% | 1.4% |
| Nov 2025 | 45.6% | 9.6% | 10.1% | 12.3% | 10% | 2.8% | 3.1% | 3.7% | 1.6% | 1.4% |
| Dec 2025 | 39.3% | 12.3% | 10.9% | 12.4% | 10.1% | 2.7% | 3.1% | 6.8% | 1.4% | 0.93% |
| Jan 2026 | 38.2% | 12.9% | 10.4% | 13% | 8.7% | 2.3% | 3.3% | 8.7% | 1.3% | 1.2% |
| Feb 2026 | 39.4% | 10.8% | 12% | 13.2% | 10.8% | 2.3% | 3.4% | 6% | 1.3% | 0.83% |
| Mar 2026 | 37.7% | 10.4% | 13.8% | 11.7% | 9% | 2.4% | 3.8% | 4.3% | 5.9% | 0.9% |
| Apr 2026 | 38.8% | 10.9% | 11% | 15.1% | 10.2% | 3.6% | 3.3% | 4.5% | 1.6% | 0.93% |
| May 2026 | 41.4% | 8.9% | 12.1% | 13.9% | 10.7% | 2.8% | 4.5% | 3.4% | 1.5% | 0.96% |
| Jun 2026 | 39.5% | 11% | 12.1% | 12.5% | 11% | 4% | 4.2% | 3.2% | 1.5% | 1% |
| Jul 2026 | 39.6% | 11.6% | 12.5% | 12.7% | 9.1% | 3.3% | 4.3% | 4.1% | 1.8% | 1% |
| Aug 2026 | 44.9% | 10.1% | 10% | 13.9% | 9.4% | 3.4% | 3.5% | 2.8% | 1.3% | 0.64% |
| Sep 2026 | 39.8% | 13.9% | 13.1% | 10.7% | 8.7% | 4.2% | 4% | 3.2% | 1.5% | 0.97% |
How has the Malibu and Stabicraft comparison changed over the last 12 months?
3 findings
- Stabicraft was ahead of Malibu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Malibu’s share of searches among boat brands in New Zealand moved from 3.6% to 3.2%, and its estimated monthly branded searches moved from 390 to 260.
- Across the 12 months ending September 2026, Stabicraft’s share of searches among boat brands in New Zealand moved from 40.8% to 39.8%, and its estimated monthly branded searches moved from 4.5K to 3.3K.
How did search popularity change for New Zealand boat brands in September 2026?
2 changes
In September 2026, Stabicraft lost share of searches among boat brands in New Zealand, from 44.9% to 39.8%.
Estimated monthly branded searches for Malibu in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Malibu’s and Stabicraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Malibu
1 branded search term
- malibu boat
Stabicraft
15 branded search terms
- 1450 stabicraft
- 1550 stabicraft
- 1850 stabicraft
- matt watson stabicraft
- stabicraft
- stabicraft 1450
- stabicraft 1550
- stabicraft 1650
- stabicraft 1850
- stabicraft 2100
- stabicraft 389
- stabicraft 459
- stabicraft boat
- stabicraft for sale
- stabicraft marine
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