Brandwave

Luxxio Vehicles vs Sunday Drive:Which is more popular?

In September 2026, Sunday Drive had more branded searches than Luxxio Vehicles among premium and performance car dealers in New Zealand. Sunday Drive had about 6,600 branded searches, while Luxxio Vehicles had 1,900. Sunday Drive made up 51.1% of all premium and performance car dealer searches we track, and Luxxio Vehicles accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about premium and performance car dealers, Sunday Drive appeared in three of the five answers and Luxxio Vehicles in two. Sunday Drive was mentioned before Luxxio Vehicles in every answer.

Among premium and performance car dealers in New Zealand in September 2026

Who do people search for more?

Sunday Drive, about 3 searches for every 1 for Luxxio Vehicles

Sunday Drive 6.6K searchesLuxxio Vehicles 1.9K searches

Who does AI mention more?

Sunday Drive, mentioned in 3 of 5 answers, Luxxio Vehicles in 2

Sunday Drive in 3 of 5Luxxio Vehicles in 2 of 5

Who does AI recommend more?

Sunday Drive, named ahead of Luxxio Vehicles in every answer

Sunday Drive first in 3Luxxio Vehicles never first

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Top premium and performance car dealers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sunday Drive was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Luxxio Vehicles was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sunday Drive was listed before Luxxio Vehicles in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giltrap Prestige1st
  2. Sunday Drive2nd
  3. Continental Cars3rd
  4. Giltrap Porsche4th
  5. Luxxio Vehicles5th
  6. Southern Specialist Cars5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sunday Drive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental Cars3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Southern Specialist Cars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luxxio Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giltrap Porsche2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giltrap Prestige2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about premium and performance car dealers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Luxxio Vehicles or Sunday Drive more popular in search?

This chart shows how often people search Google for Luxxio Vehicles and Sunday Drive by name. Each line represents a brand's share of searches for all six premium and performance car dealers we track, month by month, from searches in New Zealand.

Luxxio Vehicles and Sunday Drive among premium and performance car dealers in New Zealand, by month

Share of searches by month for Sunday Drive, Luxxio Vehicles. The figures are in the table below the chart.

View monthly share of searches table
MonthSunday DriveLuxxio VehiclesContinental CarsGiltrap PorscheSouthern Specialist CarsGiltrap Prestige
Oct 202557.4%9.2%13.5%9.2%9.2%1.5%
Nov 202557.2%9.2%13.4%11.3%7.1%1.8%
Dec 202558.7%9.4%11.6%9.4%9.4%1.5%
Jan 202658.7%9.4%11.6%9.4%9.4%1.5%
Feb 202660%9.6%11.8%9.6%7.4%1.6%
Mar 202660.7%8%11.6%9.8%8%2%
Apr 202660.1%9.7%11.9%9.7%7.4%1.3%
May 202657.6%11.4%11.4%9.2%9.2%1.2%
Jun 202657.4%13.5%11.3%9.2%7.1%1.5%
Jul 202660%11.5%9.7%7.9%9.7%1.3%
Aug 202650.4%14.5%12.2%9.9%9.9%3%
Sep 202651.1%14.7%12.4%10.1%10.1%1.6%

How has the Luxxio Vehicles and Sunday Drive comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand premium and performance car dealers in September 2026?

2 changes

  1. In September 2026, Sunday Drive gained share of searches among premium and performance car dealers in New Zealand, from 50.4% to 51.1%.

  2. Estimated monthly branded searches for Luxxio Vehicles in New Zealand rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Luxxio Vehicles’ and Sunday Drive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Luxxio Vehicles

1 branded search term

  • Luxxio Vehicles

Sunday Drive

1 branded search term

  • sunday drive

How the Brand Demand Index is measured

Other head-to-heads among premium and performance car dealers

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