Premium and performance car dealers in New Zealand:Which brands are most popular in search?
In August 2026, Luxxio Vehicles was the most searched among premium and performance car dealers in New Zealand, with an estimated 1.9K branded searches and 39.8% estimated Share of Search within this set.
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Share of SearchLeaderboard
Dealers specialising in premium, prestige and performance vehicles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Luxxio Vehicles, Continental Cars, Southern Specialist Cars. The figures are in the table below the chart.
View monthly share of search table
| Month | Luxxio Vehicles | Continental Cars | Southern Specialist Cars |
|---|---|---|---|
| Oct 2025 | 29.5% | 42% | 28.6% |
| Nov 2025 | 31.7% | 44.8% | 23.5% |
| Dec 2025 | 31.4% | 38% | 30.7% |
| Jan 2026 | 31.5% | 37.9% | 30.6% |
| Feb 2026 | 34.2% | 40.5% | 25.3% |
| Mar 2026 | 29.3% | 42.1% | 28.6% |
| Apr 2026 | 33.8% | 40.9% | 25.4% |
| May 2026 | 36% | 35.4% | 28.6% |
| Jun 2026 | 42.6% | 35.4% | 22% |
| Jul 2026 | 37.5% | 31.3% | 31.3% |
| Aug 2026 | 39.8% | 33.2% | 27% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.8% | 1.9K | 0% | +2.3 points | |
| 2, held 2nd | 33.2% | 1.6K | 0% | +1.9 points | |
| 3, held 3rd | 27% | 1.3K | -18.8% | -4.3 points |
39.8%
held 1st · 1.9K estimated branded searches · 0% vs prior month · +2.3 points
33.2%
held 2nd · 1.6K estimated branded searches · 0% vs prior month · +1.9 points
held 3rd · 1.3K estimated branded searches · -18.8% vs prior month · -4.3 points
Compare search popularity between leading brands
Which brand is most popular in search among premium and performance car dealers in New Zealand?
3 brands
In August 2026, Luxxio Vehicles was the most searched among premium and performance car dealers in New Zealand, with an estimated 1.9K branded searches and 39.8% estimated Share of Search within this set. Continental Cars is in 2nd place, 6.6 percentage points behind at 33.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Luxxio Vehicles | 29.5% → 39.8% | 42.6%Jun 2026 | 29.3%Mar 2026 | 2nd → 1st |
 Continental Cars | 42% → 33.2% | 44.8%Nov 2025 | 31.3%Jul 2026 | 1st → 2nd |
 Southern Specialist Cars | 28.6% → 27% | 31.3%Jul 2026 | 22%Jun 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Luxxio Vehicles’ estimated Share of Search among premium and performance car dealers in New Zealand increased from 29.5% to 39.8%.
- Across the 11 months ending August 2026, Continental Cars’ estimated Share of Search among premium and performance car dealers in New Zealand decreased from 42% to 33.2%.
- Across the 11 months ending August 2026, Southern Specialist Cars’ estimated Share of Search among premium and performance car dealers in New Zealand decreased from 28.6% to 27%.
- Across the 11 months ending August 2026, Luxxio Vehicles’ estimated Share of Search among premium and performance car dealers in New Zealand peaked at 42.6% in June 2026 and was lowest at 29.3% in March 2026.
- Across the 11 months ending August 2026, Continental Cars’ estimated Share of Search among premium and performance car dealers in New Zealand peaked at 44.8% in November 2025 and was lowest at 31.3% in July 2026.
- Across the 11 months ending August 2026, Southern Specialist Cars’ estimated Share of Search among premium and performance car dealers in New Zealand peaked at 31.3% in July 2026 and was lowest at 22% in June 2026.
- Across the 11 months ending August 2026, Luxxio Vehicles rose from 2nd to 1st among premium and performance car dealers in New Zealand.
- Across the 11 months ending August 2026, Continental Cars fell from 1st to 2nd among premium and performance car dealers in New Zealand.
How did search popularity change for New Zealand premium and performance car dealers in August 2026?
3 changes
In August 2026, Luxxio Vehicles gained estimated Share of Search among premium and performance car dealers in New Zealand, from 37.5% to 39.8%.
In August 2026, Continental Cars gained estimated Share of Search among premium and performance car dealers in New Zealand, from 31.3% to 33.2%.
In August 2026, Southern Specialist Cars lost estimated Share of Search among premium and performance car dealers in New Zealand, from 31.3% to 27%.
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