Brandwave

Luxxio Vehicles vs Southern Specialist Cars:Which is more popular?

In September 2026, Luxxio Vehicles had more branded searches than Southern Specialist Cars among premium and performance car dealers in New Zealand. Luxxio Vehicles had about 1,900 branded searches, while Southern Specialist Cars had 1,300. Luxxio Vehicles made up 14.7% of all premium and performance car dealer searches we track, and Southern Specialist Cars accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about premium and performance car dealers, Southern Specialist Cars appeared in three of the five answers and Luxxio Vehicles in two. Luxxio Vehicles and Southern Specialist Cars were each mentioned first in one of the two answers that named either.

Among premium and performance car dealers in New Zealand in September 2026

Who do people search for more?

Luxxio Vehicles, about 46% more searches than Southern Specialist Cars

Luxxio Vehicles 1.9K searchesSouthern Specialist Cars 1.3K searches

Who does AI mention more?

Southern Specialist Cars, mentioned in 3 of 5 answers, Luxxio Vehicles in 2

Southern Specialist Cars in 3 of 5Luxxio Vehicles in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Luxxio Vehicles first in 1Southern Specialist Cars first in 1

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Top premium and performance car dealers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Southern Specialist Cars was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Luxxio Vehicles was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Luxxio Vehicles and Southern Specialist Cars were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giltrap Prestige1st
  2. Sunday Drive2nd
  3. Continental Cars3rd
  4. Giltrap Porsche4th
  5. Luxxio Vehicles5th
  6. Southern Specialist Cars5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sunday Drive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental Cars3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Southern Specialist Cars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luxxio Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giltrap Porsche2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giltrap Prestige2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about premium and performance car dealers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Luxxio Vehicles or Southern Specialist Cars more popular in search?

This chart shows how often people search Google for Luxxio Vehicles and Southern Specialist Cars by name. Each line represents a brand's share of searches for all six premium and performance car dealers we track, month by month, from searches in New Zealand.

Luxxio Vehicles and Southern Specialist Cars among premium and performance car dealers in New Zealand, by month

Share of searches by month for Luxxio Vehicles, Southern Specialist Cars. The figures are in the table below the chart.

View monthly share of searches table
MonthSunday DriveLuxxio VehiclesContinental CarsGiltrap PorscheSouthern Specialist CarsGiltrap Prestige
Oct 202557.4%9.2%13.5%9.2%9.2%1.5%
Nov 202557.2%9.2%13.4%11.3%7.1%1.8%
Dec 202558.7%9.4%11.6%9.4%9.4%1.5%
Jan 202658.7%9.4%11.6%9.4%9.4%1.5%
Feb 202660%9.6%11.8%9.6%7.4%1.6%
Mar 202660.7%8%11.6%9.8%8%2%
Apr 202660.1%9.7%11.9%9.7%7.4%1.3%
May 202657.6%11.4%11.4%9.2%9.2%1.2%
Jun 202657.4%13.5%11.3%9.2%7.1%1.5%
Jul 202660%11.5%9.7%7.9%9.7%1.3%
Aug 202650.4%14.5%12.2%9.9%9.9%3%
Sep 202651.1%14.7%12.4%10.1%10.1%1.6%

How has the Luxxio Vehicles and Southern Specialist Cars comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand premium and performance car dealers in September 2026?

2 changes

  1. Southern Specialist Cars’ share of searches among premium and performance car dealers in New Zealand has gained ground for 3 months in a row, from 7.1% to 10.1% in September 2026.

  2. Estimated monthly branded searches for Luxxio Vehicles in New Zealand rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Luxxio Vehicles’ and Southern Specialist Cars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Luxxio Vehicles

1 branded search term

  • Luxxio Vehicles

Southern Specialist Cars

1 branded search term

  • Southern Specialist Cars

How the Brand Demand Index is measured

Other head-to-heads among premium and performance car dealers

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