Brandwave

Southern Specialist Cars vs Sunday Drive:Which is more popular?

In September 2026, Sunday Drive had more branded searches than Southern Specialist Cars among premium and performance car dealers in New Zealand. Sunday Drive had about 6,600 branded searches, while Southern Specialist Cars had 1,300. Sunday Drive made up 51.1% of all premium and performance car dealer searches we track, and Southern Specialist Cars accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about premium and performance car dealers, Southern Specialist Cars and Sunday Drive each appeared in three of the five answers. Sunday Drive was mentioned before Southern Specialist Cars in two out of three answers.

Among premium and performance car dealers in New Zealand in September 2026

Who do people search for more?

Sunday Drive, about 5 searches for every 1 for Southern Specialist Cars

Sunday Drive 6.6K searchesSouthern Specialist Cars 1.3K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Southern Specialist Cars in 3 of 5Sunday Drive in 3 of 5

Who does AI recommend more?

Sunday Drive, named ahead of Southern Specialist Cars in 2 of 3 answers

Sunday Drive first in 2Southern Specialist Cars first in 1

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Top premium and performance car dealers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Southern Specialist Cars was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Sunday Drive was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sunday Drive was listed before Southern Specialist Cars in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giltrap Prestige1st
  2. Sunday Drive2nd
  3. Continental Cars3rd
  4. Giltrap Porsche4th
  5. Luxxio Vehicles5th
  6. Southern Specialist Cars5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sunday Drive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental Cars3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Southern Specialist Cars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luxxio Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giltrap Porsche2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giltrap Prestige2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about premium and performance car dealers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Southern Specialist Cars or Sunday Drive more popular in search?

This chart shows how often people search Google for Southern Specialist Cars and Sunday Drive by name. Each line represents a brand's share of searches for all six premium and performance car dealers we track, month by month, from searches in New Zealand.

Southern Specialist Cars and Sunday Drive among premium and performance car dealers in New Zealand, by month

Share of searches by month for Sunday Drive, Southern Specialist Cars. The figures are in the table below the chart.

View monthly share of searches table
MonthSunday DriveLuxxio VehiclesContinental CarsGiltrap PorscheSouthern Specialist CarsGiltrap Prestige
Oct 202557.4%9.2%13.5%9.2%9.2%1.5%
Nov 202557.2%9.2%13.4%11.3%7.1%1.8%
Dec 202558.7%9.4%11.6%9.4%9.4%1.5%
Jan 202658.7%9.4%11.6%9.4%9.4%1.5%
Feb 202660%9.6%11.8%9.6%7.4%1.6%
Mar 202660.7%8%11.6%9.8%8%2%
Apr 202660.1%9.7%11.9%9.7%7.4%1.3%
May 202657.6%11.4%11.4%9.2%9.2%1.2%
Jun 202657.4%13.5%11.3%9.2%7.1%1.5%
Jul 202660%11.5%9.7%7.9%9.7%1.3%
Aug 202650.4%14.5%12.2%9.9%9.9%3%
Sep 202651.1%14.7%12.4%10.1%10.1%1.6%

How has the Southern Specialist Cars and Sunday Drive comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand premium and performance car dealers in September 2026?

2 changes

  1. In September 2026, Sunday Drive gained share of searches among premium and performance car dealers in New Zealand, from 50.4% to 51.1%.

  2. Southern Specialist Cars’ share of searches among premium and performance car dealers in New Zealand has gained ground for 3 months in a row, from 7.1% to 10.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Southern Specialist Cars’ and Sunday Drive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Southern Specialist Cars

1 branded search term

  • Southern Specialist Cars

Sunday Drive

1 branded search term

  • sunday drive

How the Brand Demand Index is measured

Other head-to-heads among premium and performance car dealers

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