Continental Cars vs Sunday Drive:Which is more popular?
In September 2026, Sunday Drive had more branded searches than Continental Cars among premium and performance car dealers in New Zealand. Sunday Drive had about 6,600 branded searches, while Continental Cars had 1,600. Sunday Drive made up 51.1% of all premium and performance car dealer searches we track, and Continental Cars accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about premium and performance car dealers, Continental Cars and Sunday Drive each appeared in three of the five answers. Sunday Drive was mentioned before Continental Cars in two out of three answers.
Who do people search for more?
Sunday Drive, about 4 searches for every 1 for Continental Cars
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Sunday Drive, named ahead of Continental Cars in 2 of 3 answers
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Top premium and performance car dealers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Continental Cars was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sunday Drive was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sunday Drive was listed before Continental Cars in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sunday Drive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Continental Cars3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Southern Specialist Cars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Luxxio Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Giltrap Porsche2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Giltrap Prestige2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about premium and performance car dealers
5 answers
Asked ChatGPT
“Which premium performance car dealer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best premium performance car dealers in New Zealand?”
Asked ChatGPT
“What's the best premium performance car dealer in New Zealand for a high-end car?”
Searched Google, AI Overview
“premium performance car dealers”
Searched Google, AI Overview
“best premium car dealer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Continental Cars or Sunday Drive more popular in search?
This chart shows how often people search Google for Continental Cars and Sunday Drive by name. Each line represents a brand's share of searches for all six premium and performance car dealers we track, month by month, from searches in New Zealand.
Share of searches by month for Sunday Drive, Continental Cars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sunday Drive | Luxxio Vehicles | Continental Cars | Giltrap Porsche | Southern Specialist Cars | Giltrap Prestige |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 9.2% | 13.5% | 9.2% | 9.2% | 1.5% |
| Nov 2025 | 57.2% | 9.2% | 13.4% | 11.3% | 7.1% | 1.8% |
| Dec 2025 | 58.7% | 9.4% | 11.6% | 9.4% | 9.4% | 1.5% |
| Jan 2026 | 58.7% | 9.4% | 11.6% | 9.4% | 9.4% | 1.5% |
| Feb 2026 | 60% | 9.6% | 11.8% | 9.6% | 7.4% | 1.6% |
| Mar 2026 | 60.7% | 8% | 11.6% | 9.8% | 8% | 2% |
| Apr 2026 | 60.1% | 9.7% | 11.9% | 9.7% | 7.4% | 1.3% |
| May 2026 | 57.6% | 11.4% | 11.4% | 9.2% | 9.2% | 1.2% |
| Jun 2026 | 57.4% | 13.5% | 11.3% | 9.2% | 7.1% | 1.5% |
| Jul 2026 | 60% | 11.5% | 9.7% | 7.9% | 9.7% | 1.3% |
| Aug 2026 | 50.4% | 14.5% | 12.2% | 9.9% | 9.9% | 3% |
| Sep 2026 | 51.1% | 14.7% | 12.4% | 10.1% | 10.1% | 1.6% |
How has the Continental Cars and Sunday Drive comparison changed over the last 12 months?
3 findings
- Sunday Drive was ahead of Continental Cars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Continental Cars’ share of searches among premium and performance car dealers in New Zealand moved from 13.5% to 12.4%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Sunday Drive’s share of searches among premium and performance car dealers in New Zealand moved from 57.4% to 51.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for New Zealand premium and performance car dealers in September 2026?
2 changes
In September 2026, Sunday Drive gained share of searches among premium and performance car dealers in New Zealand, from 50.4% to 51.1%.

Estimated monthly branded searches for Continental Cars in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Continental Cars’ and Sunday Drive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Continental Cars
1 branded search term
- Continental Cars
Sunday Drive
1 branded search term
- sunday drive
Other head-to-heads among premium and performance car dealers
Sunday Drive vs Luxxio Vehicles: compare popularity- Sunday Drive vs Giltrap Porsche: compare popularity
Sunday Drive vs Southern Specialist Cars: compare popularity
Luxxio Vehicles vs Continental Cars: compare popularity
Luxxio Vehicles vs Giltrap Porsche: compare popularity
Luxxio Vehicles vs Southern Specialist Cars: compare popularity

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