How popular isSouthern Specialist Cars?
In September 2026, people searched for Southern Specialist Cars by name about 1,300 times in New Zealand, about the same as the previous year. These searches made up 10.1% of all New Zealand premium and performance car dealer searches, placing Southern Specialist Cars fifth out of six dealers. When we asked both ChatGPT and Google AI Overviews about premium and performance car dealers, Southern Specialist Cars appeared in three of the five answers and was the joint fifth most recommended of the six.
Southern Specialist Cars is the fifth most searched of 6 competitors and the joint fifth most recommended in AI answers.
- Sunday DriveShare of searches 51.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Luxxio VehiclesShare of searches 14.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Continental CarsShare of searches 12.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd- Giltrap PorscheShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Southern Specialist CarsShare of searches 10.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top premium and performance car dealers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Southern Specialist Cars was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Southern Specialist Cars is the joint fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sunday Drive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Continental Cars3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Southern Specialist Cars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Luxxio Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Giltrap Porsche2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Giltrap Prestige2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about premium and performance car dealers
5 answers
Asked ChatGPT
“Which premium performance car dealer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best premium performance car dealers in New Zealand?”
Asked ChatGPT
“What's the best premium performance car dealer in New Zealand for a high-end car?”
Searched Google, AI Overview
“premium performance car dealers”
Searched Google, AI Overview
“best premium car dealer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which premium and performance car dealers compete with Southern Specialist Cars?
Share of searches by month for Sunday Drive, Luxxio Vehicles, Continental Cars, Giltrap Porsche, Southern Specialist Cars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sunday Drive | Luxxio Vehicles | Continental Cars | Giltrap Porsche | Southern Specialist Cars | Giltrap Prestige |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 9.2% | 13.5% | 9.2% | 9.2% | 1.5% |
| Nov 2025 | 57.2% | 9.2% | 13.4% | 11.3% | 7.1% | 1.8% |
| Dec 2025 | 58.7% | 9.4% | 11.6% | 9.4% | 9.4% | 1.5% |
| Jan 2026 | 58.7% | 9.4% | 11.6% | 9.4% | 9.4% | 1.5% |
| Feb 2026 | 60% | 9.6% | 11.8% | 9.6% | 7.4% | 1.6% |
| Mar 2026 | 60.7% | 8% | 11.6% | 9.8% | 8% | 2% |
| Apr 2026 | 60.1% | 9.7% | 11.9% | 9.7% | 7.4% | 1.3% |
| May 2026 | 57.6% | 11.4% | 11.4% | 9.2% | 9.2% | 1.2% |
| Jun 2026 | 57.4% | 13.5% | 11.3% | 9.2% | 7.1% | 1.5% |
| Jul 2026 | 60% | 11.5% | 9.7% | 7.9% | 9.7% | 1.3% |
| Aug 2026 | 50.4% | 14.5% | 12.2% | 9.9% | 9.9% | 3% |
| Sep 2026 | 51.1% | 14.7% | 12.4% | 10.1% | 10.1% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.1% | 6.6K | 0% | +0.7 points | |
| 2, held 2nd | 14.7% | 1.9K | 0% | +0.2 points | |
| 3, held 3rd | 12.4% | 1.6K | 0% | +0.2 points | |
| 4, held 4th | 10.1% | 1.3K | 0% | +0.1 points | |
| 5, held 5th | 10.1% | 1.3K | 0% | +0.1 points | |
| 6, held 6th | 1.6% | 210 | -46.2% | -1.4 points |
51.1%
Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.
14.7%
Held 2nd. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
12.4%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
10.1%
Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.1%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.6%
Held 6th. 210 estimated branded searches, -46.2% vs prior month. Share -1.4 points.
Compare popularity between Southern Specialist Cars and its closest rivals
- Southern Specialist Cars vs Sunday Drive: compare popularity
- Southern Specialist Cars vs Luxxio Vehicles: compare popularity
- Southern Specialist Cars vs Continental Cars: compare popularity
- Southern Specialist Cars vs Giltrap Porsche: compare popularity
- Southern Specialist Cars vs Giltrap Prestige: compare popularity
- Compare Southern Specialist Cars with any brand
Every comparison with Southern Specialist Cars
5 comparisons
How has branded search demand for Southern Specialist Cars changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Southern Specialist Cars in New Zealand held steady at 1.3K.
- Across the 12 months ending September 2026, Southern Specialist Cars’ share of searches among premium and performance car dealers in New Zealand increased from 9.2% to 10.1%.
- Across the 12 months ending September 2026, Southern Specialist Cars’ share of searches among premium and performance car dealers in New Zealand peaked at 10.1% in September 2026 and was lowest at 7.1% in November 2025.
How did search popularity change for New Zealand premium and performance car dealers in September 2026?
5 changes
In September 2026, Sunday Drive gained share of searches among premium and performance car dealers in New Zealand, from 50.4% to 51.1%.
In September 2026, Giltrap Prestige lost share of searches among premium and performance car dealers in New Zealand, from 3% to 1.6%.
Southern Specialist Cars’ share of searches among premium and performance car dealers in New Zealand has gained ground for 3 months in a row, from 7.1% to 10.1% in September 2026.
Estimated monthly branded searches for Luxxio Vehicles in New Zealand rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.
Estimated monthly branded searches for Continental Cars in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are Southern Specialist Cars’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Southern Specialist Cars’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Southern Specialist Cars
Who owns Southern Specialist Cars?
Southern Specialist Cars is owned by Chima Vehicle Holdings Limited. Brandwave does not track any other brands owned by Chima Vehicle Holdings Limited.
Do you work for Southern Specialist Cars? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Southern Specialist Cars your brand?
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