Brandwave

Giltrap Prestige vs Southern Specialist Cars:Which is more popular?

In September 2026, Southern Specialist Cars had more branded searches than Giltrap Prestige among premium and performance car dealers in New Zealand. Southern Specialist Cars had about 1,300 branded searches, while Giltrap Prestige had 210. Southern Specialist Cars made up 10.1% of all premium and performance car dealer searches we track, and Giltrap Prestige accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about premium and performance car dealers, Southern Specialist Cars appeared in three of the five answers and Giltrap Prestige in two. Giltrap Prestige was mentioned before Southern Specialist Cars in two out of three answers.

Among premium and performance car dealers in New Zealand in September 2026

Who do people search for more?

Southern Specialist Cars, about 6 searches for every 1 for Giltrap Prestige

Southern Specialist Cars 1.3K searchesGiltrap Prestige 210 searches

Who does AI mention more?

Southern Specialist Cars, mentioned in 3 of 5 answers, Giltrap Prestige in 2

Southern Specialist Cars in 3 of 5Giltrap Prestige in 2 of 5

Who does AI recommend more?

Giltrap Prestige, named ahead of Southern Specialist Cars in 2 of 3 answers

Giltrap Prestige first in 2Southern Specialist Cars first in 1

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Top premium and performance car dealers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Southern Specialist Cars was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Giltrap Prestige was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giltrap Prestige was listed before Southern Specialist Cars in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giltrap Prestige1st
  2. Sunday Drive2nd
  3. Continental Cars3rd
  4. Giltrap Porsche4th
  5. Luxxio Vehicles5th
  6. Southern Specialist Cars5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sunday Drive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental Cars3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Southern Specialist Cars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luxxio Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giltrap Porsche2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Giltrap Prestige2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about premium and performance car dealers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Giltrap Prestige or Southern Specialist Cars more popular in search?

This chart shows how often people search Google for Giltrap Prestige and Southern Specialist Cars by name. Each line represents a brand's share of searches for all six premium and performance car dealers we track, month by month, from searches in New Zealand.

Giltrap Prestige and Southern Specialist Cars among premium and performance car dealers in New Zealand, by month

Share of searches by month for Southern Specialist Cars, Giltrap Prestige. The figures are in the table below the chart.

View monthly share of searches table
MonthSunday DriveLuxxio VehiclesContinental CarsGiltrap PorscheSouthern Specialist CarsGiltrap Prestige
Oct 202557.4%9.2%13.5%9.2%9.2%1.5%
Nov 202557.2%9.2%13.4%11.3%7.1%1.8%
Dec 202558.7%9.4%11.6%9.4%9.4%1.5%
Jan 202658.7%9.4%11.6%9.4%9.4%1.5%
Feb 202660%9.6%11.8%9.6%7.4%1.6%
Mar 202660.7%8%11.6%9.8%8%2%
Apr 202660.1%9.7%11.9%9.7%7.4%1.3%
May 202657.6%11.4%11.4%9.2%9.2%1.2%
Jun 202657.4%13.5%11.3%9.2%7.1%1.5%
Jul 202660%11.5%9.7%7.9%9.7%1.3%
Aug 202650.4%14.5%12.2%9.9%9.9%3%
Sep 202651.1%14.7%12.4%10.1%10.1%1.6%

How has the Giltrap Prestige and Southern Specialist Cars comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand premium and performance car dealers in September 2026?

2 changes

  1. In September 2026, Giltrap Prestige lost share of searches among premium and performance car dealers in New Zealand, from 3% to 1.6%.

  2. Southern Specialist Cars’ share of searches among premium and performance car dealers in New Zealand has gained ground for 3 months in a row, from 7.1% to 10.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Giltrap Prestige’s and Southern Specialist Cars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giltrap Prestige

1 branded search term

  • giltrap prestige

Southern Specialist Cars

1 branded search term

  • Southern Specialist Cars

How the Brand Demand Index is measured

Other head-to-heads among premium and performance car dealers

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