Brandwave

Lusty & Blundell vs Marine Deals:Which is more popular?

In September 2026, Marine Deals had more branded searches than Lusty & Blundell among marine chandlery retailers in New Zealand. Marine Deals had about 40,800 branded searches, while Lusty & Blundell had 1,300. Marine Deals made up 48% of all marine chandlery retailer searches we track, and Lusty & Blundell accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about marine chandlery retailers, Marine Deals appeared in all three answers and Lusty & Blundell in two. Marine Deals was mentioned before Lusty & Blundell in every answer.

Among marine chandlery retailers in New Zealand in September 2026

Who do people search for more?

Marine Deals, about 31 searches for every 1 for Lusty & Blundell

Marine Deals 40.8K searchesLusty & Blundell 1.3K searches

Who does AI mention more?

Marine Deals, mentioned in every answer we collected

Marine Deals in 3 of 3Lusty & Blundell in 2 of 3

Who does AI recommend more?

Marine Deals, named ahead of Lusty & Blundell in every answer

Marine Deals first in 3Lusty & Blundell never first

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Top marine chandlery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Marine Deals appeared in all three answers. Lusty & Blundell was mentioned in two out of three: in two of the three ChatGPT answers. Marine Deals was listed before Lusty & Blundell in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burnsco1st
  2. Smart Marine2nd
  3. Fosters Ship Chandlery3rd
  4. Marine Deals4th
  5. Lusty & Blundell5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about marine chandlery retailers

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Lusty & Blundell or Marine Deals more popular in search?

This chart shows how often people search Google for Lusty & Blundell and Marine Deals by name. Each line represents a brand's share of searches for all five marine chandlery retailers we track, month by month, from searches in New Zealand.

Lusty & Blundell and Marine Deals among marine chandlery retailers in New Zealand, by month

Share of searches by month for Marine Deals, Lusty & Blundell. The figures are in the table below the chart.

View monthly share of searches table
MonthMarine DealsBurnscoSmart MarineLusty & BlundellFosters Ship Chandlery
Oct 202553.2%33.9%10.7%1.7%0.57%
Nov 202553.3%33.8%10.7%1.7%0.46%
Dec 202549.1%37.5%12%1%0.37%
Jan 202653.8%33.6%10.8%1.4%0.4%
Feb 202653.5%33.4%10.7%1.7%0.6%
Mar 202654.5%34.2%9%1.7%0.58%
Apr 202653.3%33.8%10.7%1.7%0.56%
May 202657.9%30%9.5%1.8%0.7%
Jun 202661.1%26.2%10%1.9%0.69%
Jul 202653.2%33.6%10.6%2.1%0.51%
Aug 202653.9%34.6%8.9%2.1%0.52%
Sep 202648%42.2%7.9%1.5%0.45%

How has the Lusty & Blundell and Marine Deals comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand marine chandlery retailers in September 2026?

2 changes

  1. In September 2026, Marine Deals lost share of searches among marine chandlery retailers in New Zealand, from 53.9% to 48%.

  2. In September 2026, Lusty & Blundell lost share of searches among marine chandlery retailers in New Zealand, from 2.1% to 1.5%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Lusty & Blundell’s and Marine Deals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lusty & Blundell

3 branded search terms

  • lusty & blundell
  • lusty and blundell
  • lusty blundell

Marine Deals

6 branded search terms

  • Marine Deals
  • marine deals hamilton
  • marine deals nelson
  • marine deals rosebank
  • marine deals voucher
  • marinedeals

How the Brand Demand Index is measured

Other head-to-heads among marine chandlery retailers

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