Brandwave

Lumière Cinemas vs Reading Cinemas:Which is more popular in New Zealand?

In October 2026, Reading Cinemas had more branded searches than Lumière Cinemas among cinemas in New Zealand. Reading Cinemas had about 60,500 branded searches, while Lumière Cinemas had 14,800. Reading Cinemas made up 12% of all cinema searches we track, and Lumière Cinemas accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about cinemas, Lumière Cinemas appeared in two of the three answers and Reading Cinemas in none.

Among cinemas in New Zealand in October 2026

Who do people search for more?

Reading Cinemas, about 4 searches for every 1 for Lumière Cinemas

Reading Cinemas 60.5K searchesLumière Cinemas 14.8K searches

Who does AI mention more?

Lumière Cinemas, mentioned in 2 of 3 answers, Reading Cinemas in 0

Lumière Cinemas in 2 of 3Reading Cinemas in 0 of 3

Who does AI recommend more?

Lumière Cinemas, the only one of the two named

Lumière Cinemas first in 2Reading Cinemas never named

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Top cinemas in ChatGPT and Google AI Overviews

In three ChatGPT questions, Lumière Cinemas was mentioned in two out of three: in two of the three ChatGPT answers. Reading Cinemas did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Event Cinemas1st
  2. Lumière Cinemas2nd
  3. Silky Otter3rd
  4. The Embassy Theatre4th
  5. Hoyts5th
  6. Reading Cinemas–
  7. Lido Cinema–
  8. Academy Cinemas–
  9. Lighthouse Cinema–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about cinemas

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Lumière Cinemas or Reading Cinemas more popular in search?

This chart shows how often people search Google for Lumière Cinemas and Reading Cinemas by name. Each line represents a brand's share of searches for all nine cinemas we track, month by month, from searches in New Zealand.

Lumière Cinemas and Reading Cinemas among cinemas in New Zealand, by month

Share of searches by month for Reading Cinemas, Lumière Cinemas. The figures are in the table below the chart.

View monthly share of searches table
MonthHoytsEvent CinemasSilky OtterReading CinemasLido CinemaAcademy CinemasLumière CinemasLighthouse CinemaThe Embassy Theatre
Nov 202539.6%21.8%17.4%12.5%2.6%2.6%1.7%1.8%0.04%
Dec 202542%22.8%15.5%12.7%2.1%1.7%1.7%1.4%0.03%
Jan 202639.6%19.6%18.8%12.8%3.3%2.2%2.2%1.5%0.03%
Feb 202637.3%19.7%19.8%13%3.4%2.7%2.2%1.9%0.03%
Mar 202640.8%21%17.3%11.4%3%2.9%1.9%1.6%0.05%
Apr 202638.6%23.4%16.1%13%2.8%2.7%1.8%1.5%0.05%
May 202637.1%22%17.5%14.6%3.2%2.5%1.7%1.4%0.05%
Jun 202637.9%23.1%17.3%12.9%2.8%3.3%1.5%1.2%0.04%
Jul 202640.1%23.7%15.9%13.4%2.3%2.3%1.2%1.1%0.06%
Aug 202639.9%23.1%15.6%13%2.7%2.7%1.5%1.5%0.05%
Sep 202636.7%22.4%17.1%15.5%2.7%2.6%1.7%1.2%0.07%
Oct 202639.9%21.3%16.2%12%3%2.9%2.9%1.7%0.04%

How has branded search for Lumière Cinemas and Reading Cinemas changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand cinemas in October 2026?

2 changes

  1. In October 2026, Lumière Cinemas gained share of searches among cinemas in New Zealand, from 1.7% to 2.9%.

  2. In October 2026, Reading Cinemas lost share of searches among cinemas in New Zealand, from 15.5% to 12%.

How are Lumière Cinemas’ and Reading Cinemas’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Lumière Cinemas’ and Reading Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lumière Cinemas

2 branded search terms

  • lumiere cinema
  • lumiere cinemas

Reading Cinemas

6 branded search terms

  • reading cinemas
  • reading cinemas courtenay
  • reading cinemas lynnmall
  • reading cinemas movies
  • reading cinemas tickets
  • readingcinemas

How the Brand Demand Index is measured

Other head-to-heads among cinemas

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