Brandwave

Lucas & Lucas vs Whitcombe Law:Which is more popular?

In September 2026, Whitcombe Law had more branded searches than Lucas & Lucas among Dunedin law firms in New Zealand. Whitcombe Law had about 260 branded searches, while Lucas & Lucas had 50. Whitcombe Law made up 10.9% of all Dunedin law firm searches we track, and Lucas & Lucas accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about Dunedin law firms, Whitcombe Law appeared in all three answers and Lucas & Lucas in none.

Among Dunedin law firms in New Zealand in September 2026

Who do people search for more?

Whitcombe Law, about 5 searches for every 1 for Lucas & Lucas

Whitcombe Law 260 searchesLucas & Lucas 50 searches

Who does AI mention more?

Whitcombe Law, mentioned in every answer we collected

Whitcombe Law in 3 of 3Lucas & Lucas in 0 of 3

Who does AI recommend more?

Whitcombe Law, the only one of the two named

Whitcombe Law first in 3Lucas & Lucas never named

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Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Whitcombe Law appeared in all three answers. Lucas & Lucas did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Downie Stewart Lawyers1st
  2. Whitcombe Law2nd
  3. McMillan & Co3rd
  4. Anderson Lloyd4th
  5. Rochelle Crossman Family Law5th
  6. Wilkinson Rodgers6th
  7. Webb Farry–
  8. O’Neill Devereux–
  9. Klinkert Law–
  10. Lucas & Lucas–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lucas & Lucas or Whitcombe Law more popular in search?

This chart shows how often people search Google for Lucas & Lucas and Whitcombe Law by name. Each line represents a brand's share of searches for all 11 Dunedin law firms we track, month by month, from searches in New Zealand.

Lucas & Lucas and Whitcombe Law among Dunedin law firms in New Zealand, by month

Share of searches by month for Whitcombe Law, Lucas & Lucas. The figures are in the table below the chart.

View monthly share of searches table
MonthAnderson LloydDownie Stewart LawyersWilkinson RodgersWebb FarryO’Neill DevereuxWhitcombe LawKlinkert LawLucas & LucasRochelle Crossman Family LawCraig Paddon LawyerMcMillan & Co
Oct 202519.4%16%13.6%15.5%12.6%8.3%5.8%2.9%2.4%1.9%1.5%
Nov 202520.3%16.6%11.6%16.2%13.3%10.8%5%1.7%1.7%1.7%1.2%
Dec 202520.8%13.5%12%16.7%13.5%8.9%6.3%2.6%2.1%2.1%1.6%
Jan 202616.8%18.3%14.7%13.6%13.6%11%4.2%2.1%2.6%2.1%1%
Feb 202624.5%16.7%11.3%12.7%12.7%10.3%4.9%2%2%2%0.98%
Mar 202632.6%13.9%10.6%12.6%12.6%6.8%3.9%1.9%2.3%1.9%0.97%
Apr 202621.9%17.4%14.7%11.6%14.3%9.4%2.7%2.2%2.2%2.7%0.89%
May 202622.9%19.8%13%14.9%9.9%8%4.6%1.9%2.7%1.5%0.76%
Jun 202615.5%24%13.2%18.6%12.4%6.6%3.9%2.7%1.2%1.2%0.78%
Jul 202615%24.1%12.4%17.5%12%7.7%5.5%1.8%1.8%1.5%0.73%
Aug 202619.3%18.5%15.7%12.6%13%10.2%3.9%1.6%2%2.4%0.79%
Sep 202620.5%18.8%13.8%13.4%10.9%10.9%5%2.1%2.1%1.7%0.84%

How has the Lucas & Lucas and Whitcombe Law comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin law firms in September 2026?

2 changes

  1. In September 2026, Lucas & Lucas overtook Craig Paddon Lawyer and Rochelle Crossman Family Law to rank 8th among Dunedin law firms in New Zealand, with 2.1% of the searches.

  2. In September 2026, Whitcombe Law gained share of searches among Dunedin law firms in New Zealand, from 10.2% to 10.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Lucas & Lucas’ and Whitcombe Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lucas & Lucas

3 branded search terms

  • lucas & lucas
  • lucas and lucas
  • lucas lucas

Whitcombe Law

1 branded search term

  • whitcombe law

How the Brand Demand Index is measured

Other head-to-heads among Dunedin law firms

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