Brandwave

How popular isLucas & Lucas in search?

In August 2026, there were an estimated 90 branded searches for Lucas & Lucas in New Zealand which is down 18.2% over the last 11 months. Lucas & Lucas holds 1.4% estimated Share of Search among New Zealand dunedin law firms and is ranked 8th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Anderson Lloyd47.5%
  2. O’Neill Devereux15.9%
  3. Downie Stewart Lawyers12%
  4. Wilkinson Rodgers9.7%
  5. Webb Farry9.4%
  6. Klinkert Law2.4%
  7. Craig Paddon Lawyer1.6%
  8. Lucas & Lucas1.4%
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Which dunedin law firms compete with Lucas & Lucas?

Lucas & Lucas against dunedin law firms in New Zealand, by month

Share of Search by month for Anderson Lloyd, O’Neill Devereux, Downie Stewart Lawyers, Wilkinson Rodgers, Webb Farry, Klinkert Law, Lucas & Lucas. The figures are in the table below the chart.

View monthly share of search table
MonthAnderson LloydO’Neill DevereuxDownie Stewart LawyersWilkinson RodgersWebb FarryKlinkert LawCraig Paddon LawyerLucas & Lucas
Oct 202545.8%16.3%11%7.8%11.2%4.2%1.5%2.1%
Nov 202545.6%20.1%10.5%8.2%9.6%2.9%1.3%1.8%
Dec 202547.6%16.4%11.7%8.4%9.8%3.1%1%2%
Jan 202645.1%17.7%10.9%9%10.5%2.6%1.5%2.6%
Feb 202649.3%17.2%11.9%7%8.2%3.1%1.4%1.9%
Mar 202660.7%13.4%8.1%5.4%7.7%1.9%1.1%1.7%
Apr 202648.3%17.5%12.1%8.6%8.4%2.1%1.4%1.7%
May 202646.4%15.8%12.5%7.9%11.4%2.8%1.3%2.1%
Jun 202641.4%16.3%17.4%8.1%11.6%2.4%0.81%1.9%
Jul 202645%15.3%15.6%7.6%10.9%3.3%0.91%1.5%
Aug 202647.5%15.9%12%9.7%9.4%2.4%1.6%1.4%
Sep 2026————————

  1. 1.Anderson Lloyd

    47.5%

    held 1st · 3K estimated branded searches · 0% vs prior month · +2.5 points

  2. 2.O’Neill Devereux

    15.9%

    moved from 3rd to 2nd · 1K estimated branded searches · -0.99% vs prior month · +0.7 points

  3. 3.Downie Stewart Lawyers

    12%

    moved from 2nd to 3rd · 750 estimated branded searches · -27.2% vs prior month · -3.6 points

  4. 4.Wilkinson Rodgers

    9.7%

    moved from 5th to 4th · 610 estimated branded searches · +22% vs prior month · +2.2 points

  5. 5.Webb Farry

    9.4%

    moved from 4th to 5th · 590 estimated branded searches · -18.1% vs prior month · -1.5 points

  6. 6.Klinkert Law

    2.4%

    held 6th · 150 estimated branded searches · -31.8% vs prior month · -0.9 points

  7. 7.Craig Paddon Lawyer

    1.6%

    moved from 8th to 7th · 100 estimated branded searches · +66.7% vs prior month · +0.7 points

  8. 8.Lucas & Lucas

    1.4%

    moved from 7th to 8th · 90 estimated branded searches · -10% vs prior month · -0.1 points

Compare search popularity between Lucas & Lucas and its closest rivals

How has branded search demand for Lucas & Lucas changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lucas & Lucas in New Zealand fell from 110 to 90.
  • Across the 11 months ending August 2026, Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand decreased from 2.1% to 1.4%.
  • Across the 11 months ending August 2026, Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand peaked at 2.6% in January 2026 and was lowest at 1.4% in August 2026.
  • Across the 11 months ending August 2026, Lucas & Lucas fell from 7th to 8th among dunedin law firms in New Zealand.

How did search popularity change for New Zealand dunedin law firms in August 2026?

  1. In August 2026, O’Neill Devereux overtook Downie Stewart Lawyers to rank 2nd among dunedin law firms in New Zealand, at 15.9%.

  2. In August 2026, Wilkinson Rodgers overtook Webb Farry to rank 4th among dunedin law firms in New Zealand, at 9.7%.

  3. In August 2026, Craig Paddon Lawyer overtook Lucas & Lucas to rank 7th among dunedin law firms in New Zealand, at 1.6%.

  4. In August 2026, Anderson Lloyd gained estimated Share of Search among dunedin law firms in New Zealand, from 45% to 47.5%.

  5. In August 2026, Downie Stewart Lawyers lost estimated Share of Search among dunedin law firms in New Zealand, from 15.6% to 12%.

  6. In August 2026, Webb Farry lost estimated Share of Search among dunedin law firms in New Zealand, from 10.9% to 9.4%.

How is Lucas & Lucas measured?

Brandwave collects information about searches that people make online using Lucas & Lucas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • lucas & lucas
  • lucas & lucas dunedin
  • lucas and lucas
  • lucas and lucas dunedin
  • lucas and lucas lawyers
  • lucas.co.nz
  • lucas&lucas

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How the Brand Demand Index is measured

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