Craig Paddon Lawyer vs Lucas & Lucas:Which is more popular by branded search in New Zealand?
In August 2026, Craig Paddon Lawyer and Lucas & Lucas were level on Share of Search among dunedin law firms in New Zealand, with an estimated 100 versus 90 branded searches, at 1.6% and 1.4% estimated Share of Search.
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Which is more popular in search, Craig Paddon Lawyer or Lucas & Lucas?
Compare Dunedin law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Craig Paddon Lawyer, Lucas & Lucas. The figures are in the table below the chart.
View monthly share of search table
| Month | Anderson Lloyd | O’Neill Devereux | Downie Stewart Lawyers | Wilkinson Rodgers | Webb Farry | Klinkert Law | Craig Paddon Lawyer | Lucas & Lucas |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 16.3% | 11% | 7.8% | 11.2% | 4.2% | 1.5% | 2.1% |
| Nov 2025 | 45.6% | 20.1% | 10.5% | 8.2% | 9.6% | 2.9% | 1.3% | 1.8% |
| Dec 2025 | 47.6% | 16.4% | 11.7% | 8.4% | 9.8% | 3.1% | 1% | 2% |
| Jan 2026 | 45.1% | 17.7% | 10.9% | 9% | 10.5% | 2.6% | 1.5% | 2.6% |
| Feb 2026 | 49.3% | 17.2% | 11.9% | 7% | 8.2% | 3.1% | 1.4% | 1.9% |
| Mar 2026 | 60.7% | 13.4% | 8.1% | 5.4% | 7.7% | 1.9% | 1.1% | 1.7% |
| Apr 2026 | 48.3% | 17.5% | 12.1% | 8.6% | 8.4% | 2.1% | 1.4% | 1.7% |
| May 2026 | 46.4% | 15.8% | 12.5% | 7.9% | 11.4% | 2.8% | 1.3% | 2.1% |
| Jun 2026 | 41.4% | 16.3% | 17.4% | 8.1% | 11.6% | 2.4% | 0.81% | 1.9% |
| Jul 2026 | 45% | 15.3% | 15.6% | 7.6% | 10.9% | 3.3% | 0.91% | 1.5% |
| Aug 2026 | 47.5% | 15.9% | 12% | 9.7% | 9.4% | 2.4% | 1.6% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Craig Paddon Lawyer and Lucas & Lucas comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Craig Paddon Lawyer took it in August 2026.
- Across the 11 months ending August 2026, Craig Paddon Lawyer’s estimated Share of Search among dunedin law firms in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 80 to 100.
- Across the 11 months ending August 2026, Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 110 to 90.
How did search popularity change for New Zealand dunedin law firms in August 2026?
2 changes
In August 2026, Craig Paddon Lawyer overtook Lucas & Lucas to rank 7th among dunedin law firms in New Zealand, at 1.6%.
Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Craig Paddon Lawyer’s and Lucas & Lucas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Craig Paddon Lawyer
2 branded search terms
- craig paddon dunedin
- craig paddon lawyer
Lucas & Lucas
7 branded search terms
- lucas & lucas
- lucas & lucas dunedin
- lucas and lucas
- lucas and lucas dunedin
- lucas and lucas lawyers
- lucas.co.nz
- lucas&lucas
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.