Klinkert Law vs Lucas & Lucas:Which is more popular by branded search in New Zealand?
In August 2026, Klinkert Law had more branded searches than Lucas & Lucas among dunedin law firms in New Zealand. Klinkert Law was estimated to have 150 branded searches compared to Lucas & Lucas’ 90, and held a 2.4% Share of Search versus Lucas & Lucas’ 1.4%.
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Which is more popular in search, Klinkert Law or Lucas & Lucas?
Compare Dunedin law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Klinkert Law, Lucas & Lucas. The figures are in the table below the chart.
View monthly share of search table
| Month | Anderson Lloyd | O’Neill Devereux | Downie Stewart Lawyers | Wilkinson Rodgers | Webb Farry | Klinkert Law | Craig Paddon Lawyer | Lucas & Lucas |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 16.3% | 11% | 7.8% | 11.2% | 4.2% | 1.5% | 2.1% |
| Nov 2025 | 45.6% | 20.1% | 10.5% | 8.2% | 9.6% | 2.9% | 1.3% | 1.8% |
| Dec 2025 | 47.6% | 16.4% | 11.7% | 8.4% | 9.8% | 3.1% | 1% | 2% |
| Jan 2026 | 45.1% | 17.7% | 10.9% | 9% | 10.5% | 2.6% | 1.5% | 2.6% |
| Feb 2026 | 49.3% | 17.2% | 11.9% | 7% | 8.2% | 3.1% | 1.4% | 1.9% |
| Mar 2026 | 60.7% | 13.4% | 8.1% | 5.4% | 7.7% | 1.9% | 1.1% | 1.7% |
| Apr 2026 | 48.3% | 17.5% | 12.1% | 8.6% | 8.4% | 2.1% | 1.4% | 1.7% |
| May 2026 | 46.4% | 15.8% | 12.5% | 7.9% | 11.4% | 2.8% | 1.3% | 2.1% |
| Jun 2026 | 41.4% | 16.3% | 17.4% | 8.1% | 11.6% | 2.4% | 0.81% | 1.9% |
| Jul 2026 | 45% | 15.3% | 15.6% | 7.6% | 10.9% | 3.3% | 0.91% | 1.5% |
| Aug 2026 | 47.5% | 15.9% | 12% | 9.7% | 9.4% | 2.4% | 1.6% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Klinkert Law and Lucas & Lucas comparison changed over the last 12 months?
3 findings
- Klinkert Law was ahead of Lucas & Lucas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Klinkert Law’s estimated Share of Search among dunedin law firms in New Zealand moved from 4.2% to 2.4%, and its estimated monthly branded searches moved from 220 to 150.
- Across the 11 months ending August 2026, Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 110 to 90.
How did search popularity change for New Zealand dunedin law firms in August 2026?
3 changes
In August 2026, Craig Paddon Lawyer overtook Lucas & Lucas to rank 7th among dunedin law firms in New Zealand, at 1.6%.
In August 2026, Klinkert Law lost estimated Share of Search among dunedin law firms in New Zealand, from 3.3% to 2.4%.
Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Klinkert Law’s and Lucas & Lucas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Klinkert Law
2 branded search terms
- klinkert law
- klinkert law dunedin
Lucas & Lucas
7 branded search terms
- lucas & lucas
- lucas & lucas dunedin
- lucas and lucas
- lucas and lucas dunedin
- lucas and lucas lawyers
- lucas.co.nz
- lucas&lucas
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.