Brandwave

Lucas & Lucas vs O’Neill Devereux:Which is more popular?

In September 2026, O’Neill Devereux had more branded searches than Lucas & Lucas among Dunedin law firms in New Zealand. O’Neill Devereux had about 260 branded searches, while Lucas & Lucas had 50. O’Neill Devereux made up 10.9% of all Dunedin law firm searches we track, and Lucas & Lucas accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about Dunedin law firms, neither Lucas & Lucas nor O’Neill Devereux appeared in any of the three answers.

Among Dunedin law firms in New Zealand in September 2026

Who do people search for more?

O’Neill Devereux, about 5 searches for every 1 for Lucas & Lucas

O’Neill Devereux 260 searchesLucas & Lucas 50 searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Lucas & Lucas in 0 of 3O’Neill Devereux in 0 of 3

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Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Lucas & Lucas nor O’Neill Devereux showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Downie Stewart Lawyers1st
  2. Whitcombe Law2nd
  3. McMillan & Co3rd
  4. Anderson Lloyd4th
  5. Rochelle Crossman Family Law5th
  6. Wilkinson Rodgers6th
  7. Webb Farry–
  8. O’Neill Devereux–
  9. Klinkert Law–
  10. Lucas & Lucas–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lucas & Lucas or O’Neill Devereux more popular in search?

This chart shows how often people search Google for Lucas & Lucas and O’Neill Devereux by name. Each line represents a brand's share of searches for all 11 Dunedin law firms we track, month by month, from searches in New Zealand.

Lucas & Lucas and O’Neill Devereux among Dunedin law firms in New Zealand, by month

Share of searches by month for O’Neill Devereux, Lucas & Lucas. The figures are in the table below the chart.

View monthly share of searches table
MonthAnderson LloydDownie Stewart LawyersWilkinson RodgersWebb FarryO’Neill DevereuxWhitcombe LawKlinkert LawLucas & LucasRochelle Crossman Family LawCraig Paddon LawyerMcMillan & Co
Oct 202519.4%16%13.6%15.5%12.6%8.3%5.8%2.9%2.4%1.9%1.5%
Nov 202520.3%16.6%11.6%16.2%13.3%10.8%5%1.7%1.7%1.7%1.2%
Dec 202520.8%13.5%12%16.7%13.5%8.9%6.3%2.6%2.1%2.1%1.6%
Jan 202616.8%18.3%14.7%13.6%13.6%11%4.2%2.1%2.6%2.1%1%
Feb 202624.5%16.7%11.3%12.7%12.7%10.3%4.9%2%2%2%0.98%
Mar 202632.6%13.9%10.6%12.6%12.6%6.8%3.9%1.9%2.3%1.9%0.97%
Apr 202621.9%17.4%14.7%11.6%14.3%9.4%2.7%2.2%2.2%2.7%0.89%
May 202622.9%19.8%13%14.9%9.9%8%4.6%1.9%2.7%1.5%0.76%
Jun 202615.5%24%13.2%18.6%12.4%6.6%3.9%2.7%1.2%1.2%0.78%
Jul 202615%24.1%12.4%17.5%12%7.7%5.5%1.8%1.8%1.5%0.73%
Aug 202619.3%18.5%15.7%12.6%13%10.2%3.9%1.6%2%2.4%0.79%
Sep 202620.5%18.8%13.8%13.4%10.9%10.9%5%2.1%2.1%1.7%0.84%

How has the Lucas & Lucas and O’Neill Devereux comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin law firms in September 2026?

3 changes

  1. In September 2026, Webb Farry overtook O’Neill Devereux to rank 4th among Dunedin law firms in New Zealand, with 13.4% of the searches.

  2. In September 2026, Lucas & Lucas overtook Craig Paddon Lawyer and Rochelle Crossman Family Law to rank 8th among Dunedin law firms in New Zealand, with 2.1% of the searches.

  3. In September 2026, O’Neill Devereux lost share of searches among Dunedin law firms in New Zealand, from 13% to 10.9%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Lucas & Lucas’ and O’Neill Devereux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lucas & Lucas

3 branded search terms

  • lucas & lucas
  • lucas and lucas
  • lucas lucas

O’Neill Devereux

6 branded search terms

  • o neill devereux
  • o'neill devereux
  • o’neill devereux
  • o’neill devereux lawyer
  • o’neill devereux solicitors
  • oneill devereux

How the Brand Demand Index is measured

Other head-to-heads among Dunedin law firms

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