Brandwave

LSNZ vs Worldwide School of English:Which is more popular in New Zealand?

In October 2026, LSNZ had more branded searches than Worldwide School of English among English language schools in New Zealand. LSNZ had about 2,900 branded searches, while Worldwide School of English had 0. LSNZ made up 25.6% of all English language school searches we track, and Worldwide School of English accounted for 0%. When we asked ChatGPT and Google AI Overviews about English language schools, Worldwide School of English appeared in three of the five answers and LSNZ in two. Worldwide School of English was mentioned before LSNZ in three out of four answers.

Among English language schools in New Zealand in October 2026

Who do people search for more?

LSNZ, the only one of the two with measured searches

LSNZ 2.9K searchesWorldwide School of English 0 searches

Who does AI mention more?

Worldwide School of English, mentioned in 3 of 5 answers, LSNZ in 2

Worldwide School of English in 3 of 5LSNZ in 2 of 5

Who does AI recommend more?

Worldwide School of English, named ahead of LSNZ in 3 of 4 answers

Worldwide School of English first in 3LSNZ first in 1

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Top English language schools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Worldwide School of English was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LSNZ was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Worldwide School of English was listed before LSNZ in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NZLC1st
  2. Languages International2nd
  3. Auckland English Academy3rd
  4. Worldwide School of English4th
  5. University of Auckland English Language Academy5th
  6. LSNZ6th
  7. CCEL7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NZLC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Languages International4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Auckland English Academy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • University of Auckland English Language Academy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worldwide School of English3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CCEL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LSNZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about English language schools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is LSNZ or Worldwide School of English more popular in search?

This chart shows how often people search Google for LSNZ and Worldwide School of English by name. Each line represents a brand's share of searches for all seven English language schools we track, month by month, from searches in New Zealand.

LSNZ and Worldwide School of English among English language schools in New Zealand, by month

Share of searches by month for LSNZ, Worldwide School of English. The figures are in the table below the chart.

View monthly share of searches table
MonthCCELLSNZAuckland English AcademyLanguages InternationalNZLCUniversity of Auckland English Language AcademyWorldwide School of English
Nov 202528.5%23.6%18.7%18.7%9.8%0.49%0.1%
Dec 202526.2%21.3%21.3%16.4%14.4%0.49%0%
Jan 202627.8%23%18.2%18.2%12.4%0.48%0%
Feb 202645.5%16%13.5%16%8.4%0.59%0%
Mar 202637.5%16.1%16.1%16.1%13.6%0.42%0.08%
Apr 202636.9%16.4%16.4%16.4%13.3%0.51%0%
May 202629.4%24.4%16.2%16.2%13.2%0.41%0.1%
Jun 202627.8%22.9%18.2%18.2%12.4%0.48%0%
Jul 202628.9%23.3%19.3%15.3%12.9%0.4%0%
Aug 202637.6%25%16.7%11.1%9%0.49%0%
Sep 202628%28%18.7%14.8%10.1%0.39%0.08%
Oct 202631.7%25.6%16.8%14.1%11.5%0.35%0%

How has branded search for LSNZ and Worldwide School of English changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand English language schools in October 2026?

2 changes

  1. In October 2026, LSNZ lost share of searches among English language schools in New Zealand, from 28% to 25.6%.

  2. Estimated monthly branded searches for Worldwide School of English in New Zealand fell 100% over 12 measured months, from 10 to 0 in October 2026.

How are LSNZ’s and Worldwide School of English’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LSNZ’s and Worldwide School of English’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LSNZ

1 branded search term

  • lsnz

Worldwide School of English

1 branded search term

  • worldwideschoolofenglish

How the Brand Demand Index is measured

Other head-to-heads among English language schools

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