LSKD vs Stax:Which is more popular?
In September 2026, LSKD had more branded searches than Stax among activewear brands in New Zealand. LSKD had about 33,100 branded searches, while Stax had 160. LSKD made up 19.4% of all activewear brand searches we track, and Stax accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about activewear brands, LSKD appeared in two of the five answers and Stax in none.
Who do people search for more?
LSKD, about 207 searches for every 1 for Stax
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Top activewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LSKD was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stax did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lululemon1st
Lorna Jane2nd
Nimble3rd- LSKD4th
Under Armour5th
Gymshark6th
Alo Yoga7th
Stax–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lorna Jane3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gymshark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LSKD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nimble2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alo Yoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about activewear brands
5 answers
Asked ChatGPT
“Which activewear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best activewear brands in New Zealand?”
Asked ChatGPT
“What's the best activewear brand in New Zealand for everyday workouts?”
Searched Google, AI Overview
“activewear nz”
Searched Google, AI Overview
“gym clothes nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is LSKD or Stax more popular in search?
This chart shows how often people search Google for LSKD and Stax by name. Each line represents a brand's share of searches for all eight activewear brands we track, month by month, from searches in New Zealand.
Share of searches by month for LSKD, Stax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | LSKD | Lorna Jane | Gymshark | Alo Yoga | Under Armour | Nimble | Stax |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.3% | 17.6% | 11.6% | 9.3% | 4.1% | 4.7% | 0.38% | 0.06% |
| Nov 2025 | 46.8% | 24% | 10.4% | 11.5% | 3.4% | 3.6% | 0.32% | 0.07% |
| Dec 2025 | 59.4% | 13.8% | 10.7% | 8% | 3.2% | 4.6% | 0.2% | 0.05% |
| Jan 2026 | 50.1% | 17% | 11% | 12% | 4.9% | 4.6% | 0.3% | 0.07% |
| Feb 2026 | 59.5% | 13.8% | 10.7% | 8.2% | 3.9% | 3.6% | 0.24% | 0.07% |
| Mar 2026 | 50.2% | 17% | 13.3% | 10.5% | 4.8% | 3.7% | 0.51% | 0.1% |
| Apr 2026 | 48.7% | 16.4% | 15.4% | 9.9% | 4.6% | 4.2% | 0.64% | 0.12% |
| May 2026 | 43.3% | 26.4% | 13.6% | 7.3% | 4.8% | 3.7% | 0.7% | 0.08% |
| Jun 2026 | 49% | 16.3% | 14.7% | 9.8% | 4.7% | 4.2% | 0.79% | 0.53% |
| Jul 2026 | 44.3% | 14.9% | 17.7% | 11.3% | 5.4% | 5.5% | 0.48% | 0.53% |
| Aug 2026 | 49.7% | 16.9% | 13.9% | 8.4% | 5.8% | 4.8% | 0.3% | 0.13% |
| Sep 2026 | 47.4% | 19.4% | 12.7% | 9.5% | 5.6% | 5% | 0.35% | 0.09% |
How has the LSKD and Stax comparison changed over the last 12 months?
3 findings
- LSKD was ahead of Stax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LSKD’s share of searches among activewear brands in New Zealand moved from 17.6% to 19.4%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Stax’s share of searches among activewear brands in New Zealand moved from 0.06% to 0.09%, and its estimated monthly branded searches moved from 120 to 160.
How did search popularity change for New Zealand activewear brands in September 2026?
2 changes
In September 2026, LSKD gained share of searches among activewear brands in New Zealand, from 16.9% to 19.4%.
Estimated monthly branded searches for Stax in New Zealand rose 33.3% over 12 measured months, from 120 to 160 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using LSKD’s and Stax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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