Linc Electrical vs McNae Group:Which is more popular by branded search in New Zealand?
In August 2026, McNae Group had more branded searches than Linc Electrical among palmerston north electrical contractors in New Zealand. McNae Group was estimated to have 280 branded searches compared to Linc Electrical’s 200, and held a 38.4% Share of Search versus Linc Electrical’s 27.4%.
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Which is more popular in search, Linc Electrical or McNae Group?
Compare Palmerston North electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McNae Group, Linc Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | McNae Group | Linc Electrical | John Leader Electrical | SES Electrical | TKR Electrical |
|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 35.4% | 23.1% | 12.3% | 10.8% |
| Nov 2025 | 22.4% | 35.8% | 17.9% | 10.4% | 13.4% |
| Dec 2025 | 21.3% | 29.8% | 25.5% | 12.8% | 10.6% |
| Jan 2026 | 27.3% | 32.7% | 20% | 10.9% | 9.1% |
| Feb 2026 | 25% | 28.6% | 21.4% | 14.3% | 10.7% |
| Mar 2026 | 32.6% | 23.3% | 23.3% | 11.6% | 9.3% |
| Apr 2026 | 27% | 31.1% | 17.6% | 13.5% | 10.8% |
| May 2026 | 27.9% | 29.4% | 19.1% | 11.8% | 11.8% |
| Jun 2026 | 34.6% | 23.5% | 16% | 18.5% | 7.4% |
| Jul 2026 | 27.5% | 25% | 22.5% | 18.8% | 6.3% |
| Aug 2026 | 38.4% | 27.4% | 15.1% | 13.7% | 5.5% |
| Sep 2026 | — | — | — | — | — |
How has the Linc Electrical and McNae Group comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: McNae Group took it in March 2026, Linc Electrical took it in April 2026, McNae Group took it in June 2026.
- Across the 11 months ending August 2026, Linc Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand moved from 35.4% to 27.4%, and its estimated monthly branded searches moved from 230 to 200.
- Across the 11 months ending August 2026, McNae Group’s estimated Share of Search among palmerston north electrical contractors in New Zealand moved from 18.5% to 38.4%, and its estimated monthly branded searches moved from 120 to 280.
How did search popularity change for New Zealand palmerston north electrical contractors in August 2026?
2 changes
In August 2026, McNae Group gained estimated Share of Search among palmerston north electrical contractors in New Zealand, from 27.5% to 38.4%.
In August 2026, Linc Electrical gained estimated Share of Search among palmerston north electrical contractors in New Zealand, from 25% to 27.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Linc Electrical’s and McNae Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Linc Electrical
2 branded search terms
- linc electrical
- linc electrical palmerston north
McNae Group
2 branded search terms
- mcnae
- mcnae group
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.