Brandwave

Lighthouse Cinema vs Lumière Cinemas:Which is more popular in New Zealand?

In October 2026, Lumière Cinemas had more branded searches than Lighthouse Cinema among cinemas in New Zealand. Lumière Cinemas had about 14,800 branded searches, while Lighthouse Cinema had 8,410. Lumière Cinemas made up 2.9% of all cinema searches we track, and Lighthouse Cinema accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about cinemas, Lumière Cinemas appeared in two of the three answers and Lighthouse Cinema in none.

Among cinemas in New Zealand in October 2026

Who do people search for more?

Lumière Cinemas, about 76% more searches than Lighthouse Cinema

Lumière Cinemas 14.8K searchesLighthouse Cinema 8.4K searches

Who does AI mention more?

Lumière Cinemas, mentioned in 2 of 3 answers, Lighthouse Cinema in 0

Lumière Cinemas in 2 of 3Lighthouse Cinema in 0 of 3

Who does AI recommend more?

Lumière Cinemas, the only one of the two named

Lumière Cinemas first in 2Lighthouse Cinema never named

Follow Lighthouse Cinema vs Lumière Cinemas and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cinemas in ChatGPT and Google AI Overviews

In three ChatGPT questions, Lumière Cinemas was mentioned in two out of three: in two of the three ChatGPT answers. Lighthouse Cinema did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Event Cinemas1st
  2. Lumière Cinemas2nd
  3. Silky Otter3rd
  4. The Embassy Theatre4th
  5. Hoyts5th
  6. Reading Cinemas–
  7. Lido Cinema–
  8. Academy Cinemas–
  9. Lighthouse Cinema–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about cinemas

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Lighthouse Cinema or Lumière Cinemas more popular in search?

This chart shows how often people search Google for Lighthouse Cinema and Lumière Cinemas by name. Each line represents a brand's share of searches for all nine cinemas we track, month by month, from searches in New Zealand.

Lighthouse Cinema and Lumière Cinemas among cinemas in New Zealand, by month

Share of searches by month for Lumière Cinemas, Lighthouse Cinema. The figures are in the table below the chart.

View monthly share of searches table
MonthHoytsEvent CinemasSilky OtterReading CinemasLido CinemaAcademy CinemasLumière CinemasLighthouse CinemaThe Embassy Theatre
Nov 202539.6%21.8%17.4%12.5%2.6%2.6%1.7%1.8%0.04%
Dec 202542%22.8%15.5%12.7%2.1%1.7%1.7%1.4%0.03%
Jan 202639.6%19.6%18.8%12.8%3.3%2.2%2.2%1.5%0.03%
Feb 202637.3%19.7%19.8%13%3.4%2.7%2.2%1.9%0.03%
Mar 202640.8%21%17.3%11.4%3%2.9%1.9%1.6%0.05%
Apr 202638.6%23.4%16.1%13%2.8%2.7%1.8%1.5%0.05%
May 202637.1%22%17.5%14.6%3.2%2.5%1.7%1.4%0.05%
Jun 202637.9%23.1%17.3%12.9%2.8%3.3%1.5%1.2%0.04%
Jul 202640.1%23.7%15.9%13.4%2.3%2.3%1.2%1.1%0.06%
Aug 202639.9%23.1%15.6%13%2.7%2.7%1.5%1.5%0.05%
Sep 202636.7%22.4%17.1%15.5%2.7%2.6%1.7%1.2%0.07%
Oct 202639.9%21.3%16.2%12%3%2.9%2.9%1.7%0.04%

How has branded search for Lighthouse Cinema and Lumière Cinemas changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending October 2026: Lumière Cinemas took it in December 2025, Lighthouse Cinema took it in August 2026, Lumière Cinemas took it in September 2026.
  • Across the 12 months ending October 2026, Lighthouse Cinema’s share of searches among cinemas in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 8.4K.
  • Across the 12 months ending October 2026, Lumière Cinemas’ share of searches among cinemas in New Zealand moved from 1.7% to 2.9%, and its estimated monthly branded searches moved from 8.1K to 14.8K.

How did search popularity change for New Zealand cinemas in October 2026?

1 change

  1. In October 2026, Lumière Cinemas gained share of searches among cinemas in New Zealand, from 1.7% to 2.9%.

How are Lighthouse Cinema’s and Lumière Cinemas’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Lighthouse Cinema’s and Lumière Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lighthouse Cinema

6 branded search terms

  • lighthouse cinema
  • lighthouse cinema films
  • lighthouse cinema schedule
  • lighthouse cinema tickets
  • lighthousecinema
  • the lighthouse cinema

Lumière Cinemas

2 branded search terms

  • lumiere cinema
  • lumiere cinemas

How the Brand Demand Index is measured

Other head-to-heads among cinemas

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free