Brandwave

Lido Cinema vs Lumière Cinemas:Which is more popular in New Zealand?

In October 2026, Lido Cinema and Lumière Cinemas were level in searches among cinemas in New Zealand, with an estimated 15.2K versus 14.8K branded searches, at 3% and 2.9% of the total. When we asked ChatGPT and Google AI Overviews about cinemas, Lumière Cinemas appeared in two of the three answers and Lido Cinema in none.

Among cinemas in New Zealand in October 2026

Who do people search for more?

Lido Cinema and Lumière Cinemas are searched for about as often as each other.

Lido Cinema 15.2K searchesLumière Cinemas 14.8K searches

Who does AI mention more?

Lumière Cinemas, mentioned in 2 of 3 answers, Lido Cinema in 0

Lumière Cinemas in 2 of 3Lido Cinema in 0 of 3

Who does AI recommend more?

Lumière Cinemas, the only one of the two named

Lumière Cinemas first in 2Lido Cinema never named

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Top cinemas in ChatGPT and Google AI Overviews

In three ChatGPT questions, Lumière Cinemas was mentioned in two out of three: in two of the three ChatGPT answers. Lido Cinema did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Event Cinemas1st
  2. Lumière Cinemas2nd
  3. Silky Otter3rd
  4. The Embassy Theatre4th
  5. Hoyts5th
  6. Reading Cinemas–
  7. Lido Cinema–
  8. Academy Cinemas–
  9. Lighthouse Cinema–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about cinemas

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Lido Cinema or Lumière Cinemas more popular in search?

This chart shows how often people search Google for Lido Cinema and Lumière Cinemas by name. Each line represents a brand's share of searches for all nine cinemas we track, month by month, from searches in New Zealand.

Lido Cinema and Lumière Cinemas among cinemas in New Zealand, by month

Share of searches by month for Lido Cinema, Lumière Cinemas. The figures are in the table below the chart.

View monthly share of searches table
MonthHoytsEvent CinemasSilky OtterReading CinemasLido CinemaAcademy CinemasLumière CinemasLighthouse CinemaThe Embassy Theatre
Nov 202539.6%21.8%17.4%12.5%2.6%2.6%1.7%1.8%0.04%
Dec 202542%22.8%15.5%12.7%2.1%1.7%1.7%1.4%0.03%
Jan 202639.6%19.6%18.8%12.8%3.3%2.2%2.2%1.5%0.03%
Feb 202637.3%19.7%19.8%13%3.4%2.7%2.2%1.9%0.03%
Mar 202640.8%21%17.3%11.4%3%2.9%1.9%1.6%0.05%
Apr 202638.6%23.4%16.1%13%2.8%2.7%1.8%1.5%0.05%
May 202637.1%22%17.5%14.6%3.2%2.5%1.7%1.4%0.05%
Jun 202637.9%23.1%17.3%12.9%2.8%3.3%1.5%1.2%0.04%
Jul 202640.1%23.7%15.9%13.4%2.3%2.3%1.2%1.1%0.06%
Aug 202639.9%23.1%15.6%13%2.7%2.7%1.5%1.5%0.05%
Sep 202636.7%22.4%17.1%15.5%2.7%2.6%1.7%1.2%0.07%
Oct 202639.9%21.3%16.2%12%3%2.9%2.9%1.7%0.04%

How has branded search for Lido Cinema and Lumière Cinemas changed in New Zealand over the last 12 months?

3 findings
  • Lido Cinema was ahead of Lumière Cinemas in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Lido Cinema’s share of searches among cinemas in New Zealand moved from 2.6% to 3%, and its estimated monthly branded searches moved from 12.5K to 15.2K.
  • Across the 12 months ending October 2026, Lumière Cinemas’ share of searches among cinemas in New Zealand moved from 1.7% to 2.9%, and its estimated monthly branded searches moved from 8.1K to 14.8K.

How did search popularity change for New Zealand cinemas in October 2026?

2 changes

  1. In October 2026, Lumière Cinemas gained share of searches among cinemas in New Zealand, from 1.7% to 2.9%.

  2. Estimated monthly branded searches for Lido Cinema in New Zealand rose 21.7% over 12 measured months, from 12.5K to 15.2K in October 2026.

How are Lido Cinema’s and Lumière Cinemas’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Lido Cinema’s and Lumière Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lido Cinema

6 branded search terms

  • lido cinema
  • lido cinema movies
  • lido cinema showtimes
  • lido cinema tickets
  • lidocinema
  • the lido cinema

Lumière Cinemas

2 branded search terms

  • lumiere cinema
  • lumiere cinemas

How the Brand Demand Index is measured

Other head-to-heads among cinemas

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