Brandwave

Leukoplast vs Nexcare:Which is more popular?

In September 2026, Leukoplast and Nexcare were level in searches among plaster and first aid brands in New Zealand, with an estimated 300 versus 290 branded searches, at 1.7% and 1.6% of the total. When we asked ChatGPT and Google AI Overviews about plaster and first aid brands, Nexcare appeared in three of the five answers and Leukoplast in one. Nexcare was mentioned before Leukoplast in every answer.

Among plaster and first aid brands in New Zealand in September 2026

Who do people search for more?

Leukoplast and Nexcare are searched for about as often as each other.

Leukoplast 300 searchesNexcare 290 searches

Who does AI mention more?

Nexcare, mentioned in 3 of 5 answers, Leukoplast in 1

Nexcare in 3 of 5Leukoplast in 1 of 5

Who does AI recommend more?

Nexcare, named ahead of Leukoplast in every answer

Nexcare first in 3Leukoplast never first

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Top plaster and first aid brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nexcare was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Leukoplast was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nexcare was listed before Leukoplast in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Elastoplast1st
  2. Band-Aid2nd
  3. St John3rd
  4. Nexcare4th
  5. Leukoplast5th
  6. Betadine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • St John4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Band-Aid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elastoplast3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nexcare3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leukoplast1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Betadine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plaster and first aid brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Leukoplast or Nexcare more popular in search?

This chart shows how often people search Google for Leukoplast and Nexcare by name. Each line represents a brand's share of searches for all six plaster and first aid brands we track, month by month, from searches in New Zealand.

Leukoplast and Nexcare among plaster and first aid brands in New Zealand, by month

Share of searches by month for Leukoplast, Nexcare. The figures are in the table below the chart.

View monthly share of searches table
MonthSt JohnBetadineBand-AidElastoplastLeukoplastNexcare
Oct 202558%23.3%12.1%3.7%1.6%1.3%
Nov 202556.5%21.7%15.1%3.7%1.6%1.3%
Dec 202549.6%22.7%21.3%3.6%1.4%1.4%
Jan 202658.1%22.6%12%4.1%1.5%1.7%
Feb 202658.2%22.5%12.3%3.9%1.5%1.6%
Mar 202657.4%22.5%12.3%4.5%1.8%1.5%
Apr 202658.6%22.5%12.2%3.9%1.5%1.4%
May 202656.9%22.1%14.3%3.8%1.5%1.4%
Jun 202660.4%20.2%12.6%3.9%1.4%1.5%
Jul 202657.1%22.5%13%4.5%1.4%1.5%
Aug 202655.5%21.9%15%4.8%1.2%1.6%
Sep 202655.5%21.5%15.2%4.5%1.7%1.6%

How has the Leukoplast and Nexcare comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Nexcare took it in January 2026, Leukoplast took it in March 2026, Nexcare took it in June 2026, Leukoplast took it in September 2026.
  • Across the 12 months ending September 2026, Leukoplast’s share of searches among plaster and first aid brands in New Zealand moved from 1.6% to 1.7%, and its estimated monthly branded searches moved from 270 to 300.
  • Across the 12 months ending September 2026, Nexcare’s share of searches among plaster and first aid brands in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 220 to 290.

How did search popularity change for New Zealand plaster and first aid brands in September 2026?

2 changes

  1. In September 2026, Leukoplast overtook Nexcare to rank 5th among plaster and first aid brands in New Zealand, with 1.7% of the searches.

  2. Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 12 measured months, from 220 to 290 in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Leukoplast’s and Nexcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Leukoplast

6 branded search terms

  • leukoplast
  • leukoplast plaster
  • leukoplast sleek
  • leukoplast strong
  • leukoplast tape
  • plaster leukoplast

Nexcare

5 branded search terms

  • nexcare
  • nexcare bandages
  • nexcare first aid
  • nexcare plasters
  • nexcare waterproof bandages

How the Brand Demand Index is measured

Other head-to-heads among plaster and first aid brands

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