Brandwave

lemlist vs Saleshandy:Which is more popular?

In September 2026, lemlist had more branded searches than Saleshandy among sales engagement and outreach tools in New Zealand. lemlist had about 40 branded searches, while Saleshandy had 20. lemlist made up 6.9% of all sales engagement and outreach tool searches we track, and Saleshandy accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about sales engagement and outreach tools, lemlist and Saleshandy each appeared in two of the five answers. lemlist and Saleshandy were each mentioned first in one of the two answers that named either.

Among sales engagement and outreach tools in New Zealand in September 2026

Who do people search for more?

lemlist, about 2 searches for every 1 for Saleshandy

lemlist 40 searchesSaleshandy 20 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

lemlist in 2 of 5Saleshandy in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

lemlist first in 1Saleshandy first in 1

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Top sales engagement and outreach tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, lemlist and Saleshandy were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. lemlist and Saleshandy were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apollo1st
  2. Smartlead2nd
  3. Outreach3rd
  4. Salesloft3rd
  5. HubSpot Sales Hub3rd
  6. Instantly6th
  7. Saleshandy7th
  8. lemlist8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outreach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salesloft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HubSpot Sales Hub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartlead2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • lemlist2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saleshandy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instantly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about sales engagement and outreach tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is lemlist or Saleshandy more popular in search?

This chart shows how often people search Google for lemlist and Saleshandy by name. Each line represents a brand's share of searches for all eight sales engagement and outreach tools we track, month by month, from searches in New Zealand.

lemlist and Saleshandy among sales engagement and outreach tools in New Zealand, by month

Share of searches by month for lemlist, Saleshandy. The figures are in the table below the chart.

View monthly share of searches table
MonthOutreachApolloSmartleadInstantlylemlistSalesloftSaleshandyHubSpot Sales Hub
Oct 202537.8%18.9%6.8%9.5%12.2%9.5%4.1%1.4%
Nov 202522.4%37.6%5.9%11.8%10.6%7.1%3.5%1.2%
Dec 202517.9%47.8%7.5%10.4%7.5%6%1.5%1.5%
Jan 202623.8%40%5%11.3%11.3%3.8%3.8%1.3%
Feb 202624.3%28.4%9.5%14.9%14.9%2.7%4.1%1.4%
Mar 202625%29.5%12.5%13.6%12.5%3.4%2.3%1.1%
Apr 202629.1%26.6%11.4%11.4%13.9%3.8%2.5%1.3%
May 202623.4%22.1%18.2%14.3%14.3%3.9%2.6%1.3%
Jun 202631.7%23.3%11.7%11.7%13.3%3.3%1.7%3.3%
Jul 202638.7%22.6%11.3%8.1%11.3%3.2%3.2%1.6%
Aug 202633.8%16.9%16.9%13.8%7.7%6.2%3.1%1.5%
Sep 202634.5%24.1%12.1%10.3%6.9%6.9%3.4%1.7%

How has the lemlist and Saleshandy comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sales engagement and outreach tools in September 2026?

2 changes
  1. In September 2026, lemlist lost share of searches among sales engagement and outreach tools in New Zealand, from 7.7% to 6.9%.

  2. Estimated monthly branded searches for Saleshandy in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using lemlist’s and Saleshandy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

lemlist

2 branded search terms

  • lemlist
  • lemlist cold email

Saleshandy

1 branded search term

  • saleshandy

How the Brand Demand Index is measured

Other head-to-heads among sales engagement and outreach tools

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