How popular isHubSpot Sales Hub?
In September 2026, people searched for HubSpot Sales Hub by name about 10 times in New Zealand, about the same as the previous year. These searches made up 1.7% of all New Zealand sales engagement and outreach tool searches, placing HubSpot Sales Hub eighth out of eight tools. When we asked both ChatGPT and Google AI Overviews about sales engagement and outreach tools, HubSpot Sales Hub appeared in three of the five answers and was the joint third most recommended of the eight.
HubSpot Sales Hub is the eighth most searched of 8 competitors and the joint third most recommended in AI answers.
OutreachShare of searches 34.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ApolloShare of searches 24.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SmartleadShare of searches 12.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
InstantlyShare of searches 10.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th- HubSpot Sales HubShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top sales engagement and outreach tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HubSpot Sales Hub was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HubSpot Sales Hub is the joint third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Apollo1st
- Smartlead2nd
- Outreach3rd
Salesloft3rd- HubSpot Sales Hub3rd
- Instantly6th
- Saleshandy7th
lemlist8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Outreach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Salesloft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HubSpot Sales Hub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smartlead2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- lemlist2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Saleshandy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Instantly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about sales engagement and outreach tools
5 answers
Asked ChatGPT
“Which sales engagement tool should I use in New Zealand?”
Asked ChatGPT
“What are the best sales engagement tools in New Zealand?”
Asked ChatGPT
“What's the best sales engagement tool in New Zealand for a sales team?”
Searched Google, AI Overview
“cold email software”
Searched Google, AI Overview
“sales sequencing tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which sales engagement and outreach tools compete with HubSpot Sales Hub?
Share of searches by month for Outreach, Apollo, Smartlead, Instantly, lemlist, Salesloft, Saleshandy, HubSpot Sales Hub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Outreach | Apollo | Smartlead | Instantly | lemlist | Salesloft | Saleshandy | HubSpot Sales Hub |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 18.9% | 6.8% | 9.5% | 12.2% | 9.5% | 4.1% | 1.4% |
| Nov 2025 | 22.4% | 37.6% | 5.9% | 11.8% | 10.6% | 7.1% | 3.5% | 1.2% |
| Dec 2025 | 17.9% | 47.8% | 7.5% | 10.4% | 7.5% | 6% | 1.5% | 1.5% |
| Jan 2026 | 23.8% | 40% | 5% | 11.3% | 11.3% | 3.8% | 3.8% | 1.3% |
| Feb 2026 | 24.3% | 28.4% | 9.5% | 14.9% | 14.9% | 2.7% | 4.1% | 1.4% |
| Mar 2026 | 25% | 29.5% | 12.5% | 13.6% | 12.5% | 3.4% | 2.3% | 1.1% |
| Apr 2026 | 29.1% | 26.6% | 11.4% | 11.4% | 13.9% | 3.8% | 2.5% | 1.3% |
| May 2026 | 23.4% | 22.1% | 18.2% | 14.3% | 14.3% | 3.9% | 2.6% | 1.3% |
| Jun 2026 | 31.7% | 23.3% | 11.7% | 11.7% | 13.3% | 3.3% | 1.7% | 3.3% |
| Jul 2026 | 38.7% | 22.6% | 11.3% | 8.1% | 11.3% | 3.2% | 3.2% | 1.6% |
| Aug 2026 | 33.8% | 16.9% | 16.9% | 13.8% | 7.7% | 6.2% | 3.1% | 1.5% |
| Sep 2026 | 34.5% | 24.1% | 12.1% | 10.3% | 6.9% | 6.9% | 3.4% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.5% | 200 | -9.1% | +0.6 points | |
| 2, held 2nd | 24.1% | 140 | +27.3% | +7.2 points | |
| 3, held 3rd | 12.1% | 70 | -36.4% | -4.9 points | |
| 4, held 4th | 10.3% | 60 | -33.3% | -3.5 points | |
| 5, held 5th | 6.9% | 40 | -20% | -0.8 points | |
| 6, held 6th | 6.9% | 40 | 0% | +0.7 points | |
| 7, held 7th | 3.4% | 20 | 0% | +0.4 points | |
| 8, held 8th | 1.7% | 10 | 0% | +0.2 points |
1.
Outreach34.5%
Held 1st. 200 estimated branded searches, -9.1% vs prior month. Share +0.6 points.
2.
Apollo24.1%
Held 2nd. 140 estimated branded searches, +27.3% vs prior month. Share +7.2 points.
12.1%
Held 3rd. 70 estimated branded searches, -36.4% vs prior month. Share -4.9 points.
10.3%
Held 4th. 60 estimated branded searches, -33.3% vs prior month. Share -3.5 points.
5.
lemlist6.9%
Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.8 points.
6.9%
Held 6th. 40 estimated branded searches, 0% vs prior month. Share +0.7 points.
3.4%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share +0.4 points.
1.7%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between HubSpot Sales Hub and its closest rivals
How has branded search demand for HubSpot Sales Hub changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HubSpot Sales Hub in New Zealand held steady at 10.
- Across the 12 months ending September 2026, HubSpot Sales Hub’s share of searches among sales engagement and outreach tools in New Zealand peaked at 3.3% in June 2026 and was lowest at 1.1% in March 2026.
How did search popularity change for New Zealand sales engagement and outreach tools in September 2026?
6 changes
In September 2026, Apollo gained share of searches among sales engagement and outreach tools in New Zealand, from 16.9% to 24.1%.
In September 2026, Salesloft gained share of searches among sales engagement and outreach tools in New Zealand, from 6.2% to 6.9%.
In September 2026, Outreach gained share of searches among sales engagement and outreach tools in New Zealand, from 33.8% to 34.5%.
In September 2026, Smartlead lost share of searches among sales engagement and outreach tools in New Zealand, from 16.9% to 12.1%.
In September 2026, Instantly lost share of searches among sales engagement and outreach tools in New Zealand, from 13.8% to 10.3%.
In September 2026, lemlist lost share of searches among sales engagement and outreach tools in New Zealand, from 7.7% to 6.9%.
How are HubSpot Sales Hub’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using HubSpot Sales Hub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hubspot sales hub
Who owns HubSpot Sales Hub?
HubSpot Sales Hub is owned by HubSpot. Brandwave also tracks HubSpot, owned by the same company, in New Zealand.
Do you work for HubSpot Sales Hub? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is HubSpot Sales Hub your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.