Brandwave

How popular isSmartlead?

In September 2026, people searched for Smartlead by name about 70 times in New Zealand, a 40% increase from the previous year. These searches made up 12.1% of all New Zealand sales engagement and outreach tool searches, placing Smartlead third out of eight tools. When we asked both ChatGPT and Google AI Overviews about sales engagement and outreach tools, Smartlead appeared in two of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Smartlead is the third most searched of 8 competitors and the second most recommended in AI answers.

  1. OutreachShare of searches 34.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. ApolloShare of searches 24.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SmartleadShare of searches 12.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. InstantlyShare of searches 10.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. lemlistShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

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Top sales engagement and outreach tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smartlead was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Smartlead is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apollo1st
  2. Smartlead2nd
  3. Outreach3rd
  4. Salesloft3rd
  5. HubSpot Sales Hub3rd
  6. Instantly6th
  7. Saleshandy7th
  8. lemlist8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outreach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salesloft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HubSpot Sales Hub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartlead2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • lemlist2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Saleshandy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instantly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about sales engagement and outreach tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which sales engagement and outreach tools compete with Smartlead?

Smartlead against sales engagement and outreach tools in New Zealand, by month

Share of searches by month for Outreach, Apollo, Smartlead, Instantly, lemlist, Salesloft, Saleshandy. The figures are in the table below the chart.

View monthly share of searches table
MonthOutreachApolloSmartleadInstantlylemlistSalesloftSaleshandyHubSpot Sales Hub
Oct 202537.8%18.9%6.8%9.5%12.2%9.5%4.1%1.4%
Nov 202522.4%37.6%5.9%11.8%10.6%7.1%3.5%1.2%
Dec 202517.9%47.8%7.5%10.4%7.5%6%1.5%1.5%
Jan 202623.8%40%5%11.3%11.3%3.8%3.8%1.3%
Feb 202624.3%28.4%9.5%14.9%14.9%2.7%4.1%1.4%
Mar 202625%29.5%12.5%13.6%12.5%3.4%2.3%1.1%
Apr 202629.1%26.6%11.4%11.4%13.9%3.8%2.5%1.3%
May 202623.4%22.1%18.2%14.3%14.3%3.9%2.6%1.3%
Jun 202631.7%23.3%11.7%11.7%13.3%3.3%1.7%3.3%
Jul 202638.7%22.6%11.3%8.1%11.3%3.2%3.2%1.6%
Aug 202633.8%16.9%16.9%13.8%7.7%6.2%3.1%1.5%
Sep 202634.5%24.1%12.1%10.3%6.9%6.9%3.4%1.7%

  1. 1.Outreach

    34.5%

    Held 1st. 200 estimated branded searches, -9.1% vs prior month. Share +0.6 points.

  2. 2.Apollo

    24.1%

    Held 2nd. 140 estimated branded searches, +27.3% vs prior month. Share +7.2 points.

  3. 3.Smartlead

    12.1%

    Held 3rd. 70 estimated branded searches, -36.4% vs prior month. Share -4.9 points.

  4. 4.Instantly

    10.3%

    Held 4th. 60 estimated branded searches, -33.3% vs prior month. Share -3.5 points.

  5. 5.lemlist

    6.9%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.8 points.

  6. 6.Salesloft

    6.9%

    Held 6th. 40 estimated branded searches, 0% vs prior month. Share +0.7 points.

  7. 7.Saleshandy

    3.4%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.HubSpot Sales Hub

    1.7%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Smartlead and its closest rivals

Every comparison with Smartlead

4 comparisons

How has branded search demand for Smartlead changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smartlead in New Zealand rose from 50 to 70.
  • Across the 12 months ending September 2026, Smartlead’s share of searches among sales engagement and outreach tools in New Zealand increased from 6.8% to 12.1%.
  • Across the 12 months ending September 2026, Smartlead’s share of searches among sales engagement and outreach tools in New Zealand peaked at 18.2% in May 2026 and was lowest at 5% in January 2026.
  • Across the 12 months ending September 2026, Smartlead rose from 6th to 3rd among sales engagement and outreach tools in New Zealand.

How did search popularity change for New Zealand sales engagement and outreach tools in September 2026?

6 changes

  1. In September 2026, Apollo gained share of searches among sales engagement and outreach tools in New Zealand, from 16.9% to 24.1%.

  2. In September 2026, Salesloft gained share of searches among sales engagement and outreach tools in New Zealand, from 6.2% to 6.9%.

  3. In September 2026, Outreach gained share of searches among sales engagement and outreach tools in New Zealand, from 33.8% to 34.5%.

  4. In September 2026, Smartlead lost share of searches among sales engagement and outreach tools in New Zealand, from 16.9% to 12.1%.

  5. In September 2026, Instantly lost share of searches among sales engagement and outreach tools in New Zealand, from 13.8% to 10.3%.

  6. In September 2026, lemlist lost share of searches among sales engagement and outreach tools in New Zealand, from 7.7% to 6.9%.

How are Smartlead’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Smartlead’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smartlead

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