Sales engagement and outreach tools in New Zealand:Which brands are most popular in search?
In August 2026, Outreach was the most searched among sales engagement and outreach tools in New Zealand, with an estimated 220 branded searches and 56.4% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare the cold email, sequencing and sales engagement tools New Zealand sales teams prospect with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Outreach, Instantly, lemlist, Salesloft. The figures are in the table below the chart.
View monthly share of search table
| Month | Outreach | Instantly | lemlist | Salesloft |
|---|---|---|---|---|
| Oct 2025 | 54.9% | 13.7% | 17.6% | 13.7% |
| Nov 2025 | 44.2% | 23.3% | 20.9% | 11.6% |
| Dec 2025 | 44.4% | 25.9% | 18.5% | 11.1% |
| Jan 2026 | 47.5% | 22.5% | 22.5% | 7.5% |
| Feb 2026 | 42.9% | 26.2% | 26.2% | 4.8% |
| Mar 2026 | 45.8% | 25% | 22.9% | 6.3% |
| Apr 2026 | 50% | 19.6% | 26.1% | 4.3% |
| May 2026 | 41.9% | 25.6% | 25.6% | 7% |
| Jun 2026 | 52.8% | 19.4% | 22.2% | 5.6% |
| Jul 2026 | 63.2% | 13.2% | 18.4% | 5.3% |
| Aug 2026 | 56.4% | 23.1% | 12.8% | 7.7% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.4% | 220 | -8.3% | -6.7 points | |
| 2, moved from 3rd to 2nd | 23.1% | 90 | +80% | +9.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 12.8% | 50 | -28.6% | -5.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.7% | 30 | +50% | +2.4 points |
1.
Outreach56.4%
held 1st · 220 estimated branded searches · -8.3% vs prior month · -6.7 points
23.1%
moved from 3rd to 2nd · 90 estimated branded searches · +80% vs prior month · +9.9 points
3.
lemlist
12.8%
moved from 2nd to 3rd · 50 estimated branded searches · -28.6% vs prior month · -5.6 points
7.7%
held 4th · 30 estimated branded searches · +50% vs prior month · +2.4 points
Compare search popularity between leading brands
Outreach vs Instantly: compare search popularityOutreach vs Salesloft: compare search popularity
- Compare any of these brands
Which brand is most popular in search among sales engagement and outreach tools in New Zealand?
4 brands
In August 2026, Outreach was the most searched among sales engagement and outreach tools in New Zealand, with an estimated 220 branded searches and 56.4% estimated Share of Search within this set. Instantly is in 2nd place, 33.3 percentage points behind at 23.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Outreach | 54.9% → 56.4% | 63.2%Jul 2026 | 41.9%May 2026 | 1st |
| Instantly | 13.7% → 23.1% | 26.2%Feb 2026 | 13.2%Jul 2026 | 3rd → 2nd |
| lemlist | 17.6% → 12.8% | 26.2%Feb 2026 | 12.8%Aug 2026 | 2nd → 3rd |
| Salesloft | 13.7% → 7.7% | 13.7%Oct 2025 | 4.3%Apr 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Outreach’s estimated Share of Search among sales engagement and outreach tools in New Zealand increased from 54.9% to 56.4%.
- Across the 11 months ending August 2026, Instantly’s estimated Share of Search among sales engagement and outreach tools in New Zealand increased from 13.7% to 23.1%.
- Across the 11 months ending August 2026, lemlist’s estimated Share of Search among sales engagement and outreach tools in New Zealand decreased from 17.6% to 12.8%.
- Across the 11 months ending August 2026, Salesloft’s estimated Share of Search among sales engagement and outreach tools in New Zealand decreased from 13.7% to 7.7%.
- Across the 11 months ending August 2026, Outreach’s estimated Share of Search among sales engagement and outreach tools in New Zealand peaked at 63.2% in July 2026 and was lowest at 41.9% in May 2026.
- Across the 11 months ending August 2026, Instantly’s estimated Share of Search among sales engagement and outreach tools in New Zealand peaked at 26.2% in February 2026 and was lowest at 13.2% in July 2026.
- Across the 11 months ending August 2026, lemlist’s estimated Share of Search among sales engagement and outreach tools in New Zealand peaked at 26.2% in February 2026 and was lowest at 12.8% in August 2026.
- Across the 11 months ending August 2026, Salesloft’s estimated Share of Search among sales engagement and outreach tools in New Zealand peaked at 13.7% in October 2025 and was lowest at 4.3% in April 2026.
- Across the 11 months ending August 2026, Instantly rose from 3rd to 2nd among sales engagement and outreach tools in New Zealand.
- Across the 11 months ending August 2026, lemlist fell from 2nd to 3rd among sales engagement and outreach tools in New Zealand.
How did search popularity change for New Zealand sales engagement and outreach tools in August 2026?
4 changes
In August 2026, Instantly overtook lemlist to rank 2nd among sales engagement and outreach tools in New Zealand, at 23.1%.
In August 2026, Salesloft gained estimated Share of Search among sales engagement and outreach tools in New Zealand, from 5.3% to 7.7%.
In August 2026, Outreach lost estimated Share of Search among sales engagement and outreach tools in New Zealand, from 63.2% to 56.4%.
In August 2026, lemlist lost estimated Share of Search among sales engagement and outreach tools in New Zealand, from 18.4% to 12.8%.
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