Instantly vs lemlist:Which is more popular by branded search in New Zealand?
In August 2026, Instantly had more branded searches than lemlist among sales engagement and outreach tools in New Zealand. Instantly was estimated to have 90 branded searches compared to lemlist’s 50, and held a 23.1% Share of Search versus lemlist’s 12.8%.
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Which is more popular in search, Instantly or lemlist?
Compare the cold email, sequencing and sales engagement tools New Zealand sales teams prospect with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Instantly, lemlist. The figures are in the table below the chart.
View monthly share of search table
| Month | Outreach | Instantly | lemlist | Salesloft |
|---|---|---|---|---|
| Oct 2025 | 54.9% | 13.7% | 17.6% | 13.7% |
| Nov 2025 | 44.2% | 23.3% | 20.9% | 11.6% |
| Dec 2025 | 44.4% | 25.9% | 18.5% | 11.1% |
| Jan 2026 | 47.5% | 22.5% | 22.5% | 7.5% |
| Feb 2026 | 42.9% | 26.2% | 26.2% | 4.8% |
| Mar 2026 | 45.8% | 25% | 22.9% | 6.3% |
| Apr 2026 | 50% | 19.6% | 26.1% | 4.3% |
| May 2026 | 41.9% | 25.6% | 25.6% | 7% |
| Jun 2026 | 52.8% | 19.4% | 22.2% | 5.6% |
| Jul 2026 | 63.2% | 13.2% | 18.4% | 5.3% |
| Aug 2026 | 56.4% | 23.1% | 12.8% | 7.7% |
| Sep 2026 | — | — | — | — |
How has the Instantly and lemlist comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Instantly took it in November 2025, lemlist took it in April 2026, Instantly took it in August 2026.
- Across the 11 months ending August 2026, Instantly’s estimated Share of Search among sales engagement and outreach tools in New Zealand moved from 13.7% to 23.1%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 11 months ending August 2026, lemlist’s estimated Share of Search among sales engagement and outreach tools in New Zealand moved from 17.6% to 12.8%, and its estimated monthly branded searches moved from 90 to 50.
How did search popularity change for New Zealand sales engagement and outreach tools in August 2026?
2 changes
In August 2026, Instantly overtook lemlist to rank 2nd among sales engagement and outreach tools in New Zealand, at 23.1%.
In August 2026, lemlist lost estimated Share of Search among sales engagement and outreach tools in New Zealand, from 18.4% to 12.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Instantly’s and lemlist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.