HubSpot Sales Hub vs Instantly:Which is more popular?

In September 2026, Instantly had more branded searches than HubSpot Sales Hub among sales engagement and outreach tools in New Zealand. Instantly had about 60 branded searches, while HubSpot Sales Hub had 10. Instantly made up 10.3% of all sales engagement and outreach tool searches we track, and HubSpot Sales Hub accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about sales engagement and outreach tools, HubSpot Sales Hub appeared in three of the five answers and Instantly in one. HubSpot Sales Hub was mentioned before Instantly in three out of four answers that named either.

Among sales engagement and outreach tools in New Zealand in September 2026

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Top sales engagement and outreach tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot Sales Hub was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Instantly was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. HubSpot Sales Hub was listed before Instantly in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Apollo	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Outreach	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Salesloft	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
HubSpot Sales Hub	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Smartlead	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
lemlist	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Saleshandy	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Instantly	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Outreach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salesloft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HubSpot Sales Hub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smartlead2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
lemlist2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Saleshandy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Instantly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about sales engagement and outreach tools

5 answers

Asked ChatGPT
“Which sales engagement tool should I use in New Zealand?”
Asked ChatGPT
“What are the best sales engagement tools in New Zealand?”
Asked ChatGPT
“What's the best sales engagement tool in New Zealand for a sales team?”
Searched Google, AI Overview
“cold email software”
1. 1Instantly
2. 2Smartlead
3. 3Apollo
4. 4lemlist
5. 5Saleshandy
Searched Google, AI Overview
“sales sequencing tool”
1. 1Smartlead
2. 2Saleshandy
3. 3Apollo
4. 4lemlist

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is HubSpot Sales Hub or Instantly more popular in search?

This chart shows how often people search Google for HubSpot Sales Hub and Instantly by name. Each line represents a brand's share of searches for all eight sales engagement and outreach tools we track, month by month, from searches in New Zealand.

HubSpot Sales Hub and Instantly among sales engagement and outreach tools in New Zealand, by month

Month	Outreach	Apollo	Smartlead	Instantly	lemlist	Salesloft	Saleshandy	HubSpot Sales Hub
Oct 2025	37.8%	18.9%	6.8%	9.5%	12.2%	9.5%	4.1%	1.4%
Nov 2025	22.4%	37.6%	5.9%	11.8%	10.6%	7.1%	3.5%	1.2%
Dec 2025	17.9%	47.8%	7.5%	10.4%	7.5%	6%	1.5%	1.5%
Jan 2026	23.8%	40%	5%	11.3%	11.3%	3.8%	3.8%	1.3%
Feb 2026	24.3%	28.4%	9.5%	14.9%	14.9%	2.7%	4.1%	1.4%
Mar 2026	25%	29.5%	12.5%	13.6%	12.5%	3.4%	2.3%	1.1%
Apr 2026	29.1%	26.6%	11.4%	11.4%	13.9%	3.8%	2.5%	1.3%
May 2026	23.4%	22.1%	18.2%	14.3%	14.3%	3.9%	2.6%	1.3%
Jun 2026	31.7%	23.3%	11.7%	11.7%	13.3%	3.3%	1.7%	3.3%
Jul 2026	38.7%	22.6%	11.3%	8.1%	11.3%	3.2%	3.2%	1.6%
Aug 2026	33.8%	16.9%	16.9%	13.8%	7.7%	6.2%	3.1%	1.5%
Sep 2026	34.5%	24.1%	12.1%	10.3%	6.9%	6.9%	3.4%	1.7%

How has the HubSpot Sales Hub and Instantly comparison changed over the last 12 months?

3 findings

Instantly was ahead of HubSpot Sales Hub in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, HubSpot Sales Hub’s share of searches among sales engagement and outreach tools in New Zealand moved from 1.4% to 1.7%, and its estimated monthly branded searches held steady at 10.
Across the 12 months ending September 2026, Instantly’s share of searches among sales engagement and outreach tools in New Zealand moved from 9.5% to 10.3%, and its estimated monthly branded searches moved from 70 to 60.

How did search popularity change for New Zealand sales engagement and outreach tools in September 2026?

1 change

In September 2026, Instantly lost share of searches among sales engagement and outreach tools in New Zealand, from 13.8% to 10.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using HubSpot Sales Hub’s and Instantly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.