Instantly vs Outreach:Which is more popular?
In September 2026, Outreach had more branded searches than Instantly among sales engagement and outreach tools in New Zealand. Outreach had about 200 branded searches, while Instantly had 60. Outreach made up 34.5% of all sales engagement and outreach tool searches we track, and Instantly accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about sales engagement and outreach tools, Outreach appeared in three of the five answers and Instantly in one. Outreach was mentioned before Instantly in three out of four answers that named either.
Who do people search for more?
Outreach, about 3 searches for every 1 for Instantly
Who does AI mention more?
Outreach, mentioned in 3 of 5 answers, Instantly in 1
Who does AI recommend more?
Outreach, named ahead of Instantly in 3 of 4 answers
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Top sales engagement and outreach tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Outreach was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Instantly was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Outreach was listed before Instantly in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Apollo1st
Smartlead2nd- Outreach3rd
Salesloft3rd- HubSpot Sales Hub3rd
Instantly6th- Saleshandy7th
lemlist8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Outreach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Salesloft3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HubSpot Sales Hub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smartlead2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- lemlist2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Saleshandy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Instantly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about sales engagement and outreach tools
5 answers
Asked ChatGPT
“Which sales engagement tool should I use in New Zealand?”
Asked ChatGPT
“What are the best sales engagement tools in New Zealand?”
Asked ChatGPT
“What's the best sales engagement tool in New Zealand for a sales team?”
Searched Google, AI Overview
“cold email software”
Searched Google, AI Overview
“sales sequencing tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Instantly or Outreach more popular in search?
This chart shows how often people search Google for Instantly and Outreach by name. Each line represents a brand's share of searches for all eight sales engagement and outreach tools we track, month by month, from searches in New Zealand.
Share of searches by month for Outreach, Instantly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Outreach | Apollo | Smartlead | Instantly | lemlist | Salesloft | Saleshandy | HubSpot Sales Hub |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 18.9% | 6.8% | 9.5% | 12.2% | 9.5% | 4.1% | 1.4% |
| Nov 2025 | 22.4% | 37.6% | 5.9% | 11.8% | 10.6% | 7.1% | 3.5% | 1.2% |
| Dec 2025 | 17.9% | 47.8% | 7.5% | 10.4% | 7.5% | 6% | 1.5% | 1.5% |
| Jan 2026 | 23.8% | 40% | 5% | 11.3% | 11.3% | 3.8% | 3.8% | 1.3% |
| Feb 2026 | 24.3% | 28.4% | 9.5% | 14.9% | 14.9% | 2.7% | 4.1% | 1.4% |
| Mar 2026 | 25% | 29.5% | 12.5% | 13.6% | 12.5% | 3.4% | 2.3% | 1.1% |
| Apr 2026 | 29.1% | 26.6% | 11.4% | 11.4% | 13.9% | 3.8% | 2.5% | 1.3% |
| May 2026 | 23.4% | 22.1% | 18.2% | 14.3% | 14.3% | 3.9% | 2.6% | 1.3% |
| Jun 2026 | 31.7% | 23.3% | 11.7% | 11.7% | 13.3% | 3.3% | 1.7% | 3.3% |
| Jul 2026 | 38.7% | 22.6% | 11.3% | 8.1% | 11.3% | 3.2% | 3.2% | 1.6% |
| Aug 2026 | 33.8% | 16.9% | 16.9% | 13.8% | 7.7% | 6.2% | 3.1% | 1.5% |
| Sep 2026 | 34.5% | 24.1% | 12.1% | 10.3% | 6.9% | 6.9% | 3.4% | 1.7% |
How has the Instantly and Outreach comparison changed over the last 12 months?
3 findings
- Outreach was ahead of Instantly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Instantly’s share of searches among sales engagement and outreach tools in New Zealand moved from 9.5% to 10.3%, and its estimated monthly branded searches moved from 70 to 60.
- Across the 12 months ending September 2026, Outreach’s share of searches among sales engagement and outreach tools in New Zealand moved from 37.8% to 34.5%, and its estimated monthly branded searches moved from 280 to 200.
How did search popularity change for New Zealand sales engagement and outreach tools in September 2026?
2 changes
In September 2026, Outreach gained share of searches among sales engagement and outreach tools in New Zealand, from 33.8% to 34.5%.
In September 2026, Instantly lost share of searches among sales engagement and outreach tools in New Zealand, from 13.8% to 10.3%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Instantly’s and Outreach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sales engagement and outreach tools
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