Later Linkin.bio vs Milkshake:Which is more popular?
In September 2026, Later Linkin.bio had more branded searches than Milkshake among link in bio tools in New Zealand. Later Linkin.bio had about 30 branded searches, while Milkshake had 10. Later Linkin.bio made up 0.39% of all link in bio tool searches we track, and Milkshake accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about link in bio tools, Milkshake appeared in three of the five answers and Later Linkin.bio in two. Milkshake was mentioned before Later Linkin.bio in every answer that named either.
Who do people search for more?
Later Linkin.bio, about 3 searches for every 1 for Milkshake
Who does AI mention more?
Milkshake, mentioned in 3 of 5 answers, Later Linkin.bio in 2
Who does AI recommend more?
Milkshake, named ahead of Later Linkin.bio in 3 of 3 answers
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Top link in bio tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milkshake was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Later Linkin.bio was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Milkshake was listed before Later Linkin.bio in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Linktree1st
Beacons2nd- Milkshake3rd
Lnk.Bio4th
Carrd5th
Stan Store6th- Later Linkin.bio7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Linktree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Beacons5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lnk.Bio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milkshake3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Carrd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Later Linkin.bio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stan Store1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about link in bio tools
5 answers
Asked ChatGPT
“Which link in bio tool should I use in New Zealand?”
Asked ChatGPT
“What are the best link in bio tools in New Zealand?”
Asked ChatGPT
“What's the best link in bio tool in New Zealand for social profile links?”
Searched Google, AI Overview
“link in bio tool”
Searched Google, AI Overview
“best link in bio”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Later Linkin.bio or Milkshake more popular in search?
This chart shows how often people search Google for Later Linkin.bio and Milkshake by name. Each line represents a brand's share of searches for all seven link in bio tools we track, month by month, from searches in New Zealand.
Share of searches by month for Later Linkin.bio, Milkshake. The figures are in the table below the chart.
View monthly share of searches table
| Month | Linktree | Carrd | Stan Store | Beacons | Later Linkin.bio | Lnk.Bio | Milkshake |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.6% | 18% | 11.6% | 2.1% | 0.25% | 0.13% | 0.25% |
| Nov 2025 | 69.1% | 18.8% | 8.8% | 2.7% | 0.26% | 0.26% | 0.13% |
| Dec 2025 | 62.3% | 20.8% | 13.2% | 3% | 0.28% | 0.14% | 0.28% |
| Jan 2026 | 61% | 20.5% | 14.4% | 3.6% | 0.23% | 0.11% | 0.23% |
| Feb 2026 | 66.7% | 18.1% | 10.5% | 4% | 0.25% | 0.25% | 0.25% |
| Mar 2026 | 68.5% | 18.4% | 9.2% | 3.3% | 0.21% | 0.21% | 0.1% |
| Apr 2026 | 64.2% | 21% | 9.5% | 4.6% | 0.24% | 0.12% | 0.24% |
| May 2026 | 65.7% | 21.5% | 8.4% | 3.9% | 0.24% | 0.12% | 0.12% |
| Jun 2026 | 66.2% | 21.3% | 8% | 3.9% | 0.25% | 0.12% | 0.25% |
| Jul 2026 | 69.1% | 18.8% | 7.9% | 3.3% | 0.38% | 0.13% | 0.26% |
| Aug 2026 | 67% | 22% | 7.7% | 2.6% | 0.37% | 0.25% | 0.12% |
| Sep 2026 | 69.7% | 18.6% | 8.4% | 2.7% | 0.39% | 0.13% | 0.13% |
How has the Later Linkin.bio and Milkshake comparison changed over the last 12 months?
3 findings
- Later Linkin.bio was ahead of Milkshake in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Later Linkin.bio’s share of searches among link in bio tools in New Zealand moved from 0.25% to 0.39%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 12 months ending September 2026, Milkshake’s share of searches among link in bio tools in New Zealand moved from 0.25% to 0.13%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand link in bio tools in September 2026?
2 changes
Estimated monthly branded searches for Later Linkin.bio in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
Estimated monthly branded searches for Milkshake in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Later Linkin.bio’s and Milkshake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Later Linkin.bio
2 branded search terms
- later linkin bio
- linkin bio later
Milkshake
2 branded search terms
- milkshake app
- milkshake link in bio
Other head-to-heads among link in bio tools
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